Every brand wants to stay ahead in the fierce digital world. They put their best efforts into attracting more and more customers and keep them engaged. From email marketing to social media marketing, content marketing to web designing, there are a number of ways you can try to increase your revenue.

Content marketing is one of the best strategies that can boost user engagement, build brand awareness and increase your revenue. According to a survey conducted by Content Marketing Institute (CMI) suggests that more than 91% of marketers rely on content marketing strategies to reach customers. The same survey suggests that 86% of B2C marketers believe that content marketing is a key strategy.

Different studies have shown that content marketing is a proven way to promote your business. Many marketers use this effective strategy to reach their target audience. Unfortunately, many marketers don’t know how to effectively use content marketing and strengthen their brand image.

There are many creative ways to produce engaging content, let’s discover some amazing content types that you can use in 2022.

1.       Guestographics

A guestographic is basically an infographic that a website posts in collaboration with other brands. The purpose of posting guestographics is to add value and drive natural links to pages on a website. It is a cost-effective strategy to build brand awareness, generate high-quality SEO backlinks and create meaningful relationships with other brands.

It is a win-win solution for the publishing sites and brands as it produces quality backlinks and strengthens your SEO strategy. If you haven’t tried this content idea yet, now is the time to publish an infographic on a publishing site along with a guest content that includes a link of your website you want to promote.

So, design guest infographics and partner with a famous website and ask them to include a link of your website on a specific keyword you want to rank for. When more and more people share your guestographic on social media, it will increase your brand visibility and get backlinks for SEO traffic growth. 

2.       Podcasts

Today people want informative and engaging content that helps them solve their problems and make their lives easier. Podcasts are one of the best content ideas many brands, entrepreneurs, startups and successful businesses are using to share useful content on a range of topics. Adding podcasts to your content marketing strategy is a worthwhile idea to create an engaging user base and provide value to your listeners.

According to Podcast Insights there are more than 2 million podcasts and podcasts listeners are more likely to follow brands on social media. By adding podcasts to your content marketing strategy, you can bring new life to your content and engage your listeners. All you need is to come up with an engaging topic that draws people towards your show and solve their pain points.

You can use podcasts for marketing purposes and tell people how they can use your services or products to improve their lives.

3.       Carousel posts

Carousel posts are the new and amazing way to boost user engagement, reach new audiences and drive more traffic to your website or blog. In fact, carousel posts are slide shows that serve as the most versatile tool for marketers that help them achieve their marketing goals.

According to statistics, carousel posts generate a higher engagement rate approximately 1.92% compared to images (1.74%) and videos (1.45%).

LinkedIn, Facebook and Instagram allow users to create carousel posts.

https://www.instagram.com/p/B06ScZLpOzj/

No matter which social media platform you use for creating carousel posts, this type of content can be used for the following purposes:

·         Promoting new service or product

·         Offering personalized recommendations

·         Sharing brand stories

·         Showcasing user-generated content

·         Displaying testimonials

·         Add a touch of creativity to your social media feed

4.       Screencast Videos

A screencast is an innovative way to digitally record informative and how-to videos directly from your computer screen. Screencasting allows you to capture your screen and record it, which helps you teach or share interesting ideas. For digital marketers, it has become easier to share tutorials, training videos, presentations and lessons to help their audience educate and take well-informed decisions. 

Viewers can easily watch the screencast whenever it is suitable for them and absorb the information at their own pace. Viewers can pause and replay the video and use it as a guide to get the answers to their questions.

Many brands are using screencast videos to share how to use their products, while some companies are using this content format to tell people about their services. You can also add this creative content type to your content marketing strategy and make the most out of it.

5.       Webinars

If you want to promote your business and reach a wider audience in 2022, you should try webinars. A webinar is just like a seminar, which is held online for a wider reach and brand promotion. It is a proven content marketing strategy that allows marketers and business professionals to interact with potential and existing customers in real-time.

According to statistics, more than 60% of businesses design webinars to entice users to convert and become paying customers. Approximately 54% of B2B professionals watch webinars almost every week.

Webinars are a great content marketing strategy that can help brands in a number of ways, including:

promote your brand, its products and services

·         Greater content creation

·         Improving SEO performance

·         Increasing brand awareness

·         Better user engagement

Many brands use webinars to generate high-quality leads, increase brand awareness and build a strong relationship with customers.

Over to You

Keep in mind that content is a true representation of your brand. If done right, your guestographics, screen casting, carousel posts, podcasts and other type of content work well for your brand. Content has the potential to drive high-quality leads, boost conversion rate and user engagement. Experimenting with these creative content types is an awesome idea to fulfill your audience’s needs and provide them with relevant, to-the-point and useful content that entice them convince and convert.