Websites are the online representation for any business, organization or a company. Scientifically does it affects our cognitive functions or make any kind of impact on how we see things? It is much like saying a word and thinking about a particular color or trait regarding it. For example, saying boy you think blue and saying girl you think pink etc. This is what our brain presumes things.

Most of us think that a complex website embarks a strong impression, but the reality is different. A simple website that is easy to navigate and loads faster is usually what most of us prefer. Here are the 5 important reasons of why you need a simple web design for your company that marks your existence online.

1. Meet your Client’s Expectations

With the high level of fluency for your site, the lesser the visitors need to scrutinize their mental efforts and will focus on what they desire. It does not feel comfortable when your site is not fluent and is complex in any case. You can immediately feel it when you surf.

2. Visual Information and Site Complexity

Your site should be visually appealing, this certainly does not mean you upload loads of pictures just to attract your audience, but this means your site should be appealing with attractive color combinations. The more complex your visual appeal, the lesser the impact you desire.

3. Simplicity is the Key to Effective Web Design

Basically, our retina converts the visual information into electrical impulses. These impulses are then routed to the appropriate photoreceptor cells that transmit the color and light to our brain. This process is carried out is no time. Considering the above fact, it feels typically harder when we visualize complex graphics. The more color and light variation the complex for our brain to discriminate, thus a simpler web page with sophisticated colors is a need for an effective web design.

4. Deviation causes Disengagement

Websites with multiple plugins, complex tabs and widgets are often found to be less interactive. Excessive use of widgets and tabs creates a website distraction that affects involvement of a user. Your site should be simple with a clear and straightforward approach and content. Viewers find it easy to surf and learn more about your company.  

5. Flat Design Trend

In the field of designing, flat designs marked a strong impression. A flat design is basically a simpler form of a website design that is commended globally; this is because of the easy navigation techniques used. Having a flat design to your complex systemic website ensures that your visitors will find it easy to navigate and will eventually make you productive.