The world of website design and development is evolving and growing. Ecommerce brands always strive hard to implement the latest technologies and design changes to improve user experience. Creating a personalized shopping experience and reshaping how customers interact can help you stay competitive in the market.

In the world of online shopping, following the latest ecommerce web design trends can help you create more intuitive responses and personalized experiences. Here are top ecommerce website design trends for 2024 that will dominate the ecommerce industry and influence the purchase decisions of the customers.

Ecommerce Web Design Trends for 2024

• UX-Centric Design
• More Visual Content
•  Mobile Optimization
•  Improved Personalization
• AR Shopping Experience
• Automated Buying Process
• Chatbots for Customer Support
•  Enhanced Security
• Social Ecommerce

UX-Centric Design

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Creating a user-centric experience has now become important for ecommerce websites to impress shoppers. Many ecommerce marketers are creating specialized tools and platforms to create better ecommerce websites for shoppers all around the world. A user-centered design can help developers create immersive experiences for users.

From a navigation bar to easy checkout, animations, product videos and website content, each interaction on the website is designed by creating target users in mind. E-commerce companies are using different tools to support a user-centric experience. You can improve your ecommerce website design and follow user centered design principles and improve your customer experience.  

•         Your ecommerce shop’s language should be clear and direct
•         Avoid cognitive overload
•         Give shoppers easy choices
•         Make your ecommerce website super fast
•         Make shoppers aware of their actions
•         Clear and consistent navigation

2.        More Visual Content

Source: Etsy

Visuals are everything, especially when it comes to selling your products and improving your ecommerce website design experience. With aesthetically pleasing images, you can encourage your customers to make well-informed purchasing decisions. Since customers don’t have the advantage of touching or feeling products, you can add images of products from different angles. Adding real, high-quality images will reinforce positive buying behavior actions.  

Posting more visual content on your ecommerce website will offer many benefits, such as:

•         Make your ecommerce store more attractive
•         Increase visibility of your products
•         Increase ecommerce sales
•         Improve online shopping experience
•         Boost website conversions

3.       Mobile Optimization

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Mobile ecommerce sales reached $2.2 trillion in 2023 and the number is expected to grow further in the coming years. In this mobile obsessed world, creating a mobile-friendly design has become a necessity for ecommerce businesses. Make sure to optimize your websites for mobile devices to provide a seamless user experience.

From site navigation to CTAs, images, videos, and checkout processes, mobile optimization is important to get your ecommerce website ahead of the game. Fortunately, there are many ecommerce platforms available that you can try to make your website mobile friendly. A professional web design agency in Dubai can help you create a mobile-friendly ecommerce store. Carefully choose the right ecommerce platform and consider creating a mobile-optimized landing page to boost ecommerce sales.  

4.       Improved Personalization

Today’s customers expect a high level of personalization when they are making online purchases. Modern shoppers prefer brands that send them special offers and create customized offers for them. When shoppers feel like a special person, they are more likely to choose your brand for repeat purchases. Creating a customized shopping experience will help you sell more products, retain more customers, and increase customer satisfaction.

Here are some ecommerce personalization tactics to create a more personalized shopping experience.

•         Show personalized product recommendations
•         Show personalized best-selling products to encourage more click-throughs
•         Incorporate user-generated content
•         Create personalized product pages using customers location
•         Automate personalized messages
•         Show real-time product suggestions when they are about to leave
•         Retarget customers with more smart recommendations
•         Use live chat or chatbots to answer customer’s queries in real-time

5.       AR Shopping Experience

Augmented reality is one of the most cutting technologies that is making groundbreaking changes in the online retail sector. With AR technology, ecommerce stores can reinvent the shopping experiences by merging the physical and digital environment. From 3D product placements to virtual showrooms, virtual try-ons, AR mirrors, the online shopping experience has totally changed.

It is the right time to implement AR technology into your ecommerce store and stay ahead of the game in 2024. Ecommerce businesses using AR technology can help customers shop with more confidence and make well-informed purchase decisions. Using AR technology in your online ecommerce store can attract more customers and take online sales to a whole new level.  

6.       Automated Buying Process

Ecommerce automation is a sensible approach that can save time, reduce errors, and grow your online business effectively. It is one of the best ecommerce web design trends that will rule in 2024 and beyond. From inventory management to order fulfillment, customer segmentation, email automation, marketing automation and customer support, there are a number of ways marketers can implement ecommerce automation.

Many ecommerce marketers are implementing ecommerce automation to improve their marketing efforts. This systematic approach allows ecommerce businesses to improve their advertising campaigns by understanding customers’ buying patterns and abandoned items. Ecommerce marketing automation can help ecommerce marketers to identify the customer journey, send personalized materials and fulfill every customer’s needs.

7.       Chatbots for Customer Support

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Ecommerce chatbots in 2024 is one of the top ecommerce web design trends that can help retailers provide excellent customer support. The trend of using ecommerce chatbots is gaining significant popularity in recent years. According to Gartner, it is expected that 25% of companies will use chatbots as a customer service tool by 2027.

Ecommerce chatbot market will reach $1.25 billion by 2025. It is the right time for ecommerce businesses to harness the power of chatbots and provide out-of-the-box customer service. Today’s customers want quick replies to their queries, with the help of AI chatbots, your ecommerce brand can provide excellent customer care and win their trust. There are a number of ecommerce chatbots available that you can integrate to your ecommerce website design and mobile app. Here is a list of some popular AI chatbots.

•         Groupe Dynamite
•         Tangerine
•         Zendesk
•         Intercom
•         Salesforce
•         Dixa
•         Freshchat
•         Drift

8.       Enhanced Security

If you are an ecommerce brand, then online security must be top of mind for a variety of reasons. Ecommerce websites receive a large amount of user data and online transactions. They are the most targeted sectors of cyberattacks.  Keep in mind that a customer’s data breach can permanently damage your company’s reputation and eliminate customer trust. So, it is important to keep your ecommerce shop and customers safe and secure. With increased frequency of cybercrimes, taking important security measures has now become important for ecommerce brands. However, good security practices can lead to good security protocols.

Here are some important security measures that your ecommerce brand can take to protect customer data.

•         Use an SSL certificate
•         Two-factor authentication
•         Keep your software up-to-date
•         Create a password policy for your company
•         Limit access to sensitive data
•         Audit security vulnerabilities
•         Conduct penetration tests
•         Ensure compliance with PCI-DSS regulations
•         Use HTTPS
•         Keep your admin dashboard secure
•         Conduct PCI scan
•         Use multi-factor authentication
•         Monitor your ecommerce store

9.       Social Ecommerce

With the advent of social media platforms, the trend of online shopping directly on a social network has now become a trend. Many ecommerce brands are using the trend of social ecommerce and encouraging consumers to make an immediate purchase decision. Creating an outstanding social shopping experience is important to compete in the social commerce market. Today’s tech-savvy consumers look for quick and seamless purchasing options.

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According to the Insider Intelligence report, ecommerce site sales will reach more than $2,444 billion in 2025. It clearly shows that the global social commerce market is expected to grow as social platforms develop more sophisticated shopping capabilities. Brands should take advantage of social commerce trends and incorporate them into their strategy and encourage customers to complete their online interactions and purchases.

•         Leveraging live shopping
•         Collaborating with micro-influencers
•         Selling through chatbots
•         Make the most of Instagram shopping, Facebook shops, and Pinterest buyable pins 

Are You Ready to Experiment with the Emerging Ecommerce Web Design Trends?

In 2024, customers want personalized and fast shopping experiences. With advancing technologies becoming accessible, it has now become easier for ecommerce brands to take the full advantage of all these trends. Online customers are looking for ecommerce websites and mobile apps that are easy to use and offer lifelike shopping experiences. Implementing the latest ecommerce web design trends can set your brand up for success.

The post Ecommerce Web Design Trends for 2024 appeared first on Branex Official Blog.

Last year was all about bespoke illustrations, design sprints, chatbots and conversational interfaces, micro-interactions, and web animations. Even an approach that defied all mainstream web design trends rode the waves of popularity: brutalism. Most of these trends are only going to bask in the limelight again this year, while others will creep in to share the stage as well. To stay ahead of the curve, your ecommerce website design and development company needs to keep up with all the cutting-edge web design trends in order toincrease your chances of success in 2018.

1. More Video Content

Video is an amazing medium for conveying complex information and telling stories in an interactive way. The number of videos distributed on the web and watched by internet users are increasing progressively. So, it is no wonder that ecommerce companies are using video elements in their web design. In 2018, we will see many ecommerce sites that will include video on product detail pages, landing pages, and even homepage backgrounds.

So, pay close attention to videos as they will be trending in 2018 for sure. You can breathe life into your productdetail and landing pages by implementing a full-screen video. Hero videos can work best for your ecommerce homepage and draw the attention of your future customers. Try embedding videos into your ecommerce website to tell your brand story and grab and hold the attention of your website visitors.

2. Full Screen Forms

The three crucial components of web designing-modal, modal box and modal window-are controlled with a script, overlaid on top of content, which leads to an enhanced client cooperation. Modals can be found on a plethora of Ecommerce business sites and have continued to be a successful User Interface since its inception. In 2018, the use of full-screen modals for searching, newsletter subscription, and signup forms is expected to rise. This trend originates from mobile-first web design, as modals claim the greater chunk of accessible screen available on mobile devices.

3. Microinteractions

Microinteractions are nothing new; they have been around since Facebook included the “Like” button.In 2018, it is predicted that more and more ecommerce websites will pay close attention to update their designs with microinteractions. Online retailers will use microinteractions to reward users for completing a specific task, such as subscribing to an Email newsletter, reviewing a product, or adding it to the shopping cart. This empowers Micro-interactions to encourage users to engage and actually interact, helping to form habit loops.

4. Grid Layouts

Grids are one of the most effective forms of design many ecommerce websites are now adopting. They are clean, easy to navigate and utilize the space efficiently. More and more ecommerce websites are adopting this web design trend and incorporating grids to blend into the rest of the layout. It gives designers more control over how an ecommerce website is laid out while utilizing the space across devices and screen sizes. It plays a key role in creating a good user interface while improving the overall ecommerce website design.

In 2018, it is expected that ecommerce businesses will opt for a CSS grid layout, especially on product classification pages and query item pages. Many web browser platforms such as Chrome, Opera, Safari, and Firefox can support CSS layouts, all thanks to the latest web browser technology.

5. Hamburger Menus

Hamburger menus have been usedin a variety of websites for many years. It offers a convenient way ofhiding and revealing a menu when required, making the sitesappear more intuitive andeasy to navigate for the user, especially on smaller screens, without cluttering up the available space.

Hamburger menu is denotedby three stacked lines, and the underlying menu is revealed when a user clicks on or taps on the menu icon. It is a convenient and efficient way that can save a lot of space compared to other types of menus displayed within a frame. In 2018, more and more ecommerce websites are poised touse this simple menu type.

6. Cinemagraphs

Cinemagraphsis a cutting-edge ecommerce trend many websites are using to display their products by using motion graphics. It represents a centralpoint between an animated GIF and a still image. They constitute a photograph, or any other image, where either a small section of the image is animated or the image is superimposed by a chunk of animated text.The unique aesthetics of cinemagraphshas made it very popular as many brands including Coca Cola and Netflix have started using this developmentin their marketing campaigns. Web designers have also incorporated this trend in their designs, and they appear acrossmany websites in unique and striking ways.

Cinemagraphs can be used to narratestories around your websites, convince visitors to stick around, boost sales and create a great first impression. So, employ them today to amp upyour brand presence and user engagement.

7. Voice Search

In 2018, it is expected that giant ecommerce websites will jump on the voice search technique. Google is already making waves bythis cutting-edgesearch technique and in the months to come, many ecommerce businesses are projected to follow suit, to allowcustomers a unique and easy way for searching products and exploring information.

Adding the voice search feature on ecommerce websites will make it easier for users to search their desired items without enteringlong-tailquery. This is bound togive users a delightful experience while giving you a great opportunity to increase your sales. If you want to make your ecommerce website intuitive, try incorporating this latest technology to create an amazing shopping experience.

Over to You

Ecommerce businesses are always on the lookoutfor new technologies and innovative opportunities to gain and retain the attention of their loyal customers. To generate more interest and draw the attention of more and more users, it is advised to adopt the above-cited cutting edge ecommerce website design trendsfor 2018 to set your ecommerce brand apart. These ecommerce web design trends for 2018 will definitely help ecommerce brands engage more online shoppers, increase sales, and boost ROI.

The post 7 Ecommerce Web Design Trends for 2018 You Should be Aware of appeared first on Branex Official Blog.