Brands like Coca-Cola, Disney and Nike have comprehended the power of their brand story to build a strong connection with their customers. Companies such as Apple, Airbnb and BeardBrand attract a much wider and engaged audience with their brand stories.  

But what’s in their brand story? How does their brand story develop credibility? And most importantly, how do these stories build trust and create a strong relationship with your customers?

How Stories Build Trust?

Do you know the reason behind the massive popularity of brand stories among brands, businesses and even individuals?

Stories are a powerful way to communicate your message in a human way. A study indicates that human brain responds quickly to the descriptive power of stories. Reading a story is just like feel an experience or to synchronize your mind with the subject of the story while allowing your mind to interact in a dynamic and interactive way.

This will produce greater understanding, anticipation and comprehension resulting in developing trust. By telling a story and connecting with your audience, a storyteller is actually trying to build trust in readers’ mind.

Though story generates trust, but not all stories has this power. Your brand should create a story that can interact with the readers and exhibit integrity building features.

So, being a business owner, how do you do this to your brand?

Brand Stories should be Personality-Driven

It is important to clearly understand that brand stories are not actually any branding material, ad or sales pitch. They must be told in a way with your brand persona and of course the writer’s personality. Remember, boring stories can’t attract and retain readers, but stories packed with personality will.

It means, your brand story should be inspired by people who participate, create and connect the saga of success. Though personality drives stories, the story is not something that tells the biography of a person. Instead, it is the evolution of a brand told with personality.

People often trust other people. And the main reason why your brand story must be personality-driven is to provide readers a human feel to trust.

Simple Stories are Trustworthy

Have you noticed Buffer’s story? Though the description of the company’s evolution is comprised of a few thousand words, it is conceptually to-the-point. It focused on:

        –  Problem

        –  Solution

         – Growth

Simple stories are better, in fact integral to success. Because human minds need simplicity.

Every story comprises of main components: introduction, middle and the end. And Buffer has followed this three-part standard:

   – Opening: Problem. Describe the problem that you are going to solve

   – Middle: Solution. Explain how you solved the issue.

    – End: Mission accomplished. Tell how you got so much success and suggest the ways to maintain it.

This is the standard model that usually reader expect. Simple stories build more trust, as complexity can simply grind down trust.

Your Story Must Give the Reason for Your Existence

What is the reason behind your brand existence? Why customers prefer your brand over another? Though the answer might be “to make profits”. But to answer this question, your brand needs to tell a story.

Let’s take an example of TOMS shoes here:

They use their brand story as the foundation of their existence. Their tagline, “One for one,” simply depicts that on every purchase TOMS gives a pair of shoes to someone who need it badly. TOMS exists to help others and improves lives.

Tell your customers a real story to build trust and give them a real reason why they should buy from you.

It should Engage with Your Customers

The core purpose of your band story is to connect with your customers. So, create your story in such a way that it tells your customers that your brand understands them and you are here to meet their needs.

Few creative things can increase the level of the engagement among your audience. And when your story connects with the ideal audience, your brand generates trust, and you win!

How to make Your Story Shareable?

I’ve explained what the brand story is, but how can you do this?

A good story must be written in a way that make people to share and like it. When your story is engaging, people will most like appreciate and share it. You can do these awesome things to make your brand story viral.

– Create your Personal Brand

Your stories must be brimmed with personality. You and your entire marketing team are the personality behind it. So, grow your reach through your personal brand.

– Stay Active on Social Media

Stories will viral through social media. It is the era of retweets, likes and shares. So, build your social media presence because brands live in public social consciousness.

– Share the Story everywhere

It is important to make your brand story an essential part of what your brand is. Tell readers who you are by using the power of storytelling. No matter if you are writing a guest post, sharing an infographic, or simply tweeting about your new product, give your story an essential presence.

Encourage Your Audience to Share Your Story

Customer testimonials are one of the most effective ways of distributing your story. When customers trust your brand, they will be more than happy to tell others about it. You can use these stories on your website and other marketing materials. They will strengthen your brand story.

Promote Your Brand with Storytelling

When your business hits the mainstream, your story will become rooted in public awareness. Share your storytelling everywhere to increase your brand awareness.

Wrapping it Up

Stories are indeed the most powerful way to build trust, increase brand awareness and make your business a success story. A story is a true depiction of your business existence. Real and engaging stories are keep on connecting with people. So, try to keep your story alive by simply impressing your readers and give them a reason to buy from you.

Your story will build the base of trust, but the best user experience will strengthen that trust into something that lasts long. Let’s use the power of storytelling and develop trust.

The post How to Use Storytelling to Promote Your Brand and Build Trust appeared first on Branex Official Blog.

Brands are those valuable assets that organizations need to establish, nourish and revitalize every now and then. They reflect the company itself which makes the need even more promising on part of the team.

A lot many companies simply fail because they were unable to establish the brand image the way they perceived it. This is a very important element which is often missed and so the brand once imagined was completely different than the reality.

If that has been the case with you lately, then these tips collected from expert strategists from renowned branding agencies in Dubai may help you revitalize your brand:

1. Branding is Integral and Central

A brand and all the branding activities come as a combined effort of the entire organization. This is the reason why organizations today have various departments working for and in support of the many/singular brand. They start from a very basic strategy which has certain milestones along the way. If they are not intact, brand strategy implementation becomes a very complex process.

2. Holding on to the core values

The biggest problem arises when a brand loses focus of what it was built around. This happens when they are trying to be problem solvers for just about anyone, copying all that they see around and hence leading themselves astray from the real purpose of their existence. If you do that, the differentiation element dies and the brand loses its real identity. Stick to the purpose and focus on the qualities of the brand itself rather than being something the brand certainly isn’t.

3. Engaging everyone, regardless of the hierarchy

Each employee acts as the brand ambassador and this is the only way they are going to take its ownership completely and convey the right corporate image of the brand. The more they are engaged, the more dedicated they are, the more life they will add to the brand.

4. Consistency

In an effort to create a brand image and ensuring that the followers are loyal to the brand, consistency is imperative. It applies to all the processes, all the milestones, and reflecting an image on all the platforms. Since consistence contributes greatly to brand recognition, it can fuel loyalty to a greater extent in the long run.

5. Checking in on Competitors

Look up to the competitors for the purpose of adding the missing components into your brand rather than replicating the entire strategy and losing the real brand essence on the way. This can really help you collect that insight on the customers as well for you are in the same industry, and serve the same customers. You can always customize a part of their strategy for your better gains.

A brand should always stir in excitement. Each time a customer buys it or utilizes the services of, they should feel satiated. To do just that, your brand needs to be powerful and full of commitment. Make sure it lives up to more than what the customer expects and only a successfully implemented brand revitalization process can aid you in doing just that.

The post 5 Commandments of Revitalizing a Brand via Corporate Branding appeared first on Branex Official Blog.