Whether you are a small business owner or running an established company, having a strong sales process is critical for your growth, success, and financial stability. With effective sales processes and lead generation strategies, companies can close more sales and grow their business.

Accelerating the sales process in 2024 is a challenge for many marketers and entrepreneurs. However, there are many effective strategies that you can follow to make your business more profitable and generate more sales.

Let’s get started.

Table of Contents

1.            Identify your Sales Goals

2.            Focus on Your Value Proposition

3.            Add Videos to Landing Pages

4.            Add Product Images

5.            Implement Live Chat

6.            Improve Website User Experience

7.            Deploy chatbots

8.            Run Paid Advertising Campaigns

9.            Offer Free Trials

10.        Provide Social Proof

11.        Use Sales Tools

1.       Identify your Sales Goals

Whether you are an established business entity or a startup, setting clear sales goals is important to accelerate sales in 2024. Having realistic goals encourage your sales team to struggle hard to meet the desired target. Determining sales goals will ensure that your team is on the same page. Make sure to set your sales targets for each stage of the business. Before setting sales goals, it is advised to follow these steps:

·         Perform In-Depth Market Research

·         Identify the customers’ pain points, needs and interests

·         Create buyer personas

·         Create an effective marketing strategy

2.       Focus on Your Value Proposition

A value proposition is a short statement that clearly communicates the benefits your products or services offer. It explains what your brand does better than your competitors and why buyers should purchase your products or services. Your brand message should be clear and consistent so that your potential customers find a reason to buy from you.

If you focus on creating a compelling value proposition, you can improve your conversion rate and strengthen your marketing strategy. It is important to learn how to present the value your business delivers. When creating a value proposition, keep these points in mind:

·         Targets the specific benefits your business offers

·         How your products help solve customers’ problems

·         How it sets your brand apart from others

3.       Add Videos to Landing Pages

Adding videos to your landing pages is one of the best sales strategies that can generate more leads and drive more sales. According to statistics, incorporating videos into your website landing pages can increase conversion rate by 86%. Another study suggests that marketers who incorporate videos into their digital marketing campaigns experience 34% higher conversion rate.

Basically, the goal of incorporating videos into your website is to get your message across and persuade the audience to make a desired decision. If your primary goal is to increase sales, educate your potential customers and build brand credibility, start incorporating videos into your landing pages.

A survey suggests that 87% of marketers believe that video marketing has helped them boost sales while 89% of consumers said that they are fully convinced to buy a product after watching a video. It is advised to include videos to your landing pages to accelerate online sales significantly.

4.       Add Product Images

In this online shopping world, it is important to add high-quality, compelling product images to your website. Product images play a great role in convincing your potential customers to take a desired action. According to statistics, 90% of information sent to the brain is visual. Adding product images can help you generate more inbound sales.

Ecommerce marketers are advised to use high quality product images to sell your products. It grabs potential customers’ attention and convinces them that your product is worth buying, which will increase conversions and sales.

Remember, high resolution images easily grab the attention of visitors. Using 360-degree images on your website will allow customers to visualize every single detail of the product. Showing images of real people using your products is a great idea as it helps them make more informed buying decisions.   

5.       Implement Live Chat

Believe it or not, live chat is one of the most important sales and lead generation tools. It acts as an important sales strategy that convinces more and more shoppers to visit your website via live chat. A survey suggests that 94% of customers were satisfied with the live chat experience.

Many businesses find live chat a helpful option to instantly answer questions to drive more leads and close more sales. 82% of customers said they had made a purchase decision after interacting with getting real-time sales assistance. 92% of customers who used live chat on a website are satisfied with the experience.

Implementing live chat to your website is a worthwhile decision as it provides multiple benefits, including:

·         Instant access to customer support representative before buying

·         Improve response time of website visitors

·         Shortened sales process by instantly replying to customer queries

·         Increase website conversion rate

·         Offer real-time sales assistance

·         Guide customers to take a well-informed purchase decision

·         Improve ROI

6.       Improve Website User Experience

There is no denying the fact that a great website that functions well and looks good can offer a great user experience. Designing a great website requires technical knowledge and a deeper understanding of your target audience. If designed well, a great website design can act as a powerful sales generating tool. Marketers are advised to contact a professional web design agency and focus on designing a website that offers a great user experience.

A fully functional website includes the following components:

·         Well placed CTAs

·         Use beautiful images

·         Use compelling headings

·         Use white space

·         Create a mobile friendly version of your website

·         Optimize your website for page speed

·         Identify the 404 error pages

A website that includes all these components can create an amazing user experience and eventually generate more online sales. 

7.       Deploy chatbots

Today, more and more businesses and industry leaders are deploying AI-powered chatbots to offer excellent customer support and boost sales. According to the Accenture report, more than 56% of tech companies believe that conversational bots are driving technological disruption in the business world and 43% companies report that their competitors have already implemented the chatbot technology.

Implementing chatbot into your business strategy is a great idea as it can make your business available 24/7.  Customers can get instant replies to their queries on multiple digital platforms, helping them to make purchase decisions. Chatbots can explain the benefits of the products and services which will increase the chances of generating more sales.

Furthermore, chatbots can automate the sales cycle by automatically engaging customers on your website. For instance, they engage with customers, FAQs, conduct customer surveys and offer useful insight to improve the sales process.

8.       Run Paid Advertising Campaigns

Believe it or not, paid marketing is one of the most effective ways to increase your brand identity and promote your offerings. In fact, many marketers have made paid advertising an integral part of the marketing strategy. Now, more and more brands are investing in digital advertising campaigns to reach their customers and attract them to the marketing funnel.

With paid marketing campaigns, you can target specific audiences to attract your products. Having a strong advertising strategy can significantly boost your business sales, increase brand awareness, and drive more leads. 

There are different types of paid advertising campaigns, you can try to fulfill your conversion and sales goals.

·         Paid search

·         Social media advertising

·         Banner ads

·         Native ads

Experiment with different campaigns to understand which type of messages and campaigns resonate with potential customers.  

In addition, digital marketers can experiment with different sales promotion ideas to run their paid marketing campaigns and check which works best. Some creative ideas for your paid marketing campaigns include:

·         Seasonal discount on your products and services

·         Flash sale

·         Sales promotions with a countdown timer

·         Offer free samples

·         Buy one get one offer free sales offer

·         Offer incentive in your sales offers

·         Offer exclusive discounts for specific customers

·         Run a social media contest

·         Offer Loyalty programs

·         Offer vouchers for sales promotion

9.       Offer Free Trials

Free trials are a traditional way of marketing your products that entice more and more users to become your customers after the trial period ends. In this digital world, offering free trials can be a great way to increase sales by allowing potential customers to try out your digital product or service before committing to a purchase. Whether you are offering online courses, magazine subscriptions, online games, ebooks, or mobile apps, offering a free trial option can strengthen your chances of converting leads into paying customers.  

A free trial can act as an excellent sales strategy if your customers experience the full value of your product or service during the trial period. After the free trial has ended, follow up with customers to see if they have any questions or concerns. This can also be an opportunity to remind them of the benefits of your product or service. 

Make sure that the process of converting from a free trial to a paying customer is as easy and streamlined as possible. This will reduce friction and increase the likelihood of a conversion. Offering free trials can be a powerful way to increase sales, but it’s important to approach it strategically and with a focus on providing value to potential customers.

10.   Provide Social Proof

Social proof is a powerful tool that can be used to increase sales by providing evidence that your product or service is trusted, reliable, and popular. It is a psychological phenomenon that persuades people to give products a try and make a purchase decision. Marketing and sales professionals use other customers’ images and videos to influence their potential leads and boost sales for their company.

According to recent statistics, nine out of ten customers read online reviews before making a final purchase. A survey suggests that 93% of shoppers said that online reviews have a significant impact on their buying decisions.   

If you have a large following on social media, use it to your advantage. Highlight the number of followers you have on your website and in your marketing materials. People are more likely to trust and purchase from businesses with a large social media following.

Reach out to your satisfied customers and ask if they would be willing to provide a testimonial about their positive experience with your product or service. Display these testimonials prominently on your website, in your email marketing campaigns, and in other marketing materials.

Collaborate with social media influencers or industry experts to promote your product or service. People are more likely to trust the opinions of influencers they follow, and their endorsement can help increase your sales.

11.   Use Sales Tools

Using sales tools is a great idea that can help businesses to close more leads and generate more profits. Fortunately, there are many sales tools available that help marketers and sales professionals to streamline many marketing and sales processes. Using sales tools strategically can help you manage your business processes easily.

Here is a list of the best sales tools that you can use to maximize your revenue potential.

·         HubSpot

·         SalesLoft

·         LinkedIn Sales Solutions

·         Marketo

·         RocketReach

·         LeadLeaper

·         ZoomInfo

·         Salesforce

·         RollWorks

·         Outreach

·         Catalyst

·         Crunchbase

To Sum All Things Up

It’s the right time to experiment with these sales strategies to help your marketing and sales team perform at their best. Implementing these effective methods and tools into your sales strategy can help you attract more users and improve your sales performance in 2024. 

The post How to Accelerate Sales in 2024? appeared first on Branex Official Blog.

To boost the productivity and simplify the lives of their vendors, the Shopify App never falls short of offering a plethora of awesome and intuitive apps. In fact, currently the Shopify app store boasts more than 1800 apps, and most of them are free of cost! The free apps greatly pique the interest of store owners, since they allow them to maximize sales and generate a greater revenue stream, without breaking their bank.With such a wide array of awe-inspiring apps, entrepreneurs might be spoilt for choice and a little confused about which apps to choose and which ones to avoid.

To make the choice easier for entrepreneurs, here are the best Shopify apps that will help you increase your sales.

1. Boost Sales

What is the first name that comes to your mind when you hear about “E-commerce brands”? Is it Amazon or eBay? Yes, I might not be a clairvoyant, but I am pretty sure I got that right! What makes them so popular in the E-commerce industry? Despite a host of reasons, one probable reason is their prowess when it comes to cross-selling. Amazon is a champion when it comes to cross-selling their products and services.

Boost Sales is one Shopify app that not only helps you in upselling and cross-selling, but it goes one step further by telling you which products you should recommend to your customers by analyzing your sales data. With cross-platform support and integration with different tools, you can easily provide a unified shopping experience by integrating all your Shopify sites.

2. Mail Chimp For Shopify

Email marketing is an important weapon in your digital marketing arsenal that helps you inform users, engage them and persuade them to purchase your products and sign up for your services. MailChimp is a popular email marketing tool that lets you automate and streamline your email marketing efforts. Whether it be sending abandoned cart emails or promoting the latest discounts on your products, MailChimphas you covered!

3. Swell

One Shopify app that did not get the attention it deserved from entrepreneurs and is usually left out from the best Shopify app lists, is Swell. Entrepreneurs are well aware of the fact that it is easier to retain customers than acquire new ones. No strategy is more effective at retaining customers than a reward-based loyalty program. This is where Swell comes into play.

It helps you put together personalized loyalty programs with a few clicks. It gamifies the whole process by awarding loyalty points on each user activity, which keeps the users engaged and interested. If are a big fan of customizations on product pages, then Swell will surely appeal to you.

4. Sales Pop

Who says that you cannot achieve success overnight! In fact, this is exactly what Sales Pop did. Since its launch in early 2017, Sales Pop broke all popularity records and became one of the most popular free Shopify apps in the world in just over two weeks. With more than 25,000 active users and 2400 reviews, the future looks great for Sales Pop. You can easily track sales with its efficient notifications. These notifications provide you a sneak peek into consumer behavior and make sales tracking much easier.

5. Oberlo

Oberlo takes the hassle out of import drop-shipping products by letting store owners import goods with a mere few clicks. With its quick and efficient delivery, store owners won’t have to wait long to get the products in their stores. You don’t even have to manage your inventory and the app also saves you a lot of money you would spend on designing a product. Processing orders is a breeze too. Starting a new business and managing it has never been easier, thanks to Oberlo.

6. Yotpo

Have you ever thought about leveraging user-generated content to give your business a boost? No? Then you need to do it now. Yotpo helps you do that. It highlights user-generated content in such a way that it reaches the right shoppers and goes well beyond search and social media. You can easily listen to what your customers are saying about your products, measure success and take steps to make future improvements to your products or services. Boost conversions and nurture trust by letting your customers do the talking.

7. Better Coupon Box

Another Shopify app that has made a huge impact is Better Coupon Box. Ranked as the number one free app in marketing category, Coupon Box has won the hearts of more than 70,000 Shopify store owners and gleaned 2300 reviews. There is also a premium version of this app that lets you tweak coupon pop-ups according to your preferences. You can even control which pages the pop up will appear on and which target group it will be visible to. The added advantage here is that you can even track the intent of the customer when they exit your site, which will give you a clearer picture of what needs to be fixed.

8. Kit

Kit is a customer relationship management (CRM) and marketing automation tool. It automates your marketing campaigns and notifies you when you need to post fresh content on social media. Creating discount codes is a matter of a few clicks with this app and you can also send emails to your regular customers. Store owners can also promote their stores on different social channels by creating ads using Kit CRM. Best of all, it can integrate with other marketing tools to help you manage everything in a hassle-free manner.

9. Instagram Shop

Did you know that more than 15 million businesses have a business profile on Instagram? With more than 600 million users and 400 million daily users, you cannot go wrong with marketing your business on Instagram. Backed by Instagram itself, Instagram shop app lets you convert your Instagram feed into an online shopping experience, letting your audience purchase specific products right from the app.

This saves your buyers from browsing the entire online store just to buy a single product, which makes the overall shopping experience much more convenient. Keeping an eye on Instagram analytics will provide you with some useful insights to improve your business process and increase sales. Instagram analytics tools can help you in this regard.

10. Plug-In SEO

Who doesn’t want their business to show up on the top three results on Google? Unfortunately, it is easier said than done. In order to increase sales, you can use advertising but you also need some organic traffic as well. Optimize different elements of your website to make it easier for search engines to crawl your website. This is where Plug-in SEO comes into play. It is one of the best Shopify plugins out there when it comes to SEO. It lets you evaluate your website for search engine optimization based on different metrics and tell you what you need to fix to rank higher in search engines. With more than a thousand five star reviews under its belt, this app deserves your attention.

Which Shopify apps do you use? Feel free to share it with us in the comments section below.

The post 10 Shopify Apps that will Boost your Sales in 2018 without Costing you a Dime appeared first on Branex Official Blog.

With a customer database of more than 300 million monthly users, many brands are finding ways to interact, sell and connect with people on Instagram. Starting from their homes, people are earning just by posting pictures on Instagram. But what makes them special? You too are posting pictures right?

Well, the difference is they are using the right captions for their pictures and you’re not. If you are willing to sell products with Instagram, you need to read this blog till the end. Because in this blog we will explore different ways on how to write Instagram captions that drive sales?

So folks, go grab a Coffee so we can get started.

Before you even start…..

No matter you have a business website or not (although I suggest you make a business website) first you need to setup an optimized business account for Instagram.

Keep in mind that marketing is all about your audience, not you. So avoid using selfies in your business account. Keep it strictly business.

Check out the profile of Starbucks:

Isn’t this simple short and professional?

Secondly, you need to put your website right in the profile. Just like Starbucks did. This is pure organic traffic on your website. Your profile is one place where you can use a clickable link. Use it well.

Now let us look some strategies to devise captions that will drive sales for you.

1. Design Captivating Images

1. Part of writing an appealing caption is going with a strong image. Here is how tacobell did it the right way:

The image is appealing plus the caption is short and sweet.

Think. Is it necessary to show the whole stock or you can live with some of the products? Which will look more captivating? Think this through before you post any more pictures to your business account.

The best part of Instagram our filters. Even if you don’t have a really good camera, you can use filters to uplift your pallid photos. Test different filters on your photo and post the one that looks good to your eyes.

2. Every Caption should define a story

On Instagram, there are few accounts whom I look up to when I need inspiration. And Nike is one of them. Their every picture defines a story. A story you can relate to, a story with which you can feel inspired and excited. Here is one particular photo which I love to share:

Plus the caption tells a story. You can either quit or you can quit complaining and start working.

3. Use relevant hashtags

No matter what people say, hashtags are one thing that can drive an immense amount of traffic on your post and on your website. You can use http://hashtagify.me/ to search for hashtags that are relevant to your industry.

Remember that engagement is a two-way street. Follow and pay attention to your followers, and like the posts that are strategically and aesthetically aligned with your brand.

4. Use Captivating Call-to-action button

Consider adding Call-to-action button on your posts. This is a great way to gain new followers, but make sure the action is relevant to your post. It could be as simple as “Shop Now!” or “Download our app.”

5. Partner with Influencers

The great thing with influencers is that they already have a built-in line list and a large fan following who trusts & respect their opinions. By working with influencers, you harness their digital popularity to expand your follower count and boost direct sales.

Final remarks

In addition to creating a post that generates leads, you need to devise a content strategy in order to gain a maximum following for your Instagram account and attract customers to generate sales. You need to test and see how many posts you will be using & set performance indicators for every week.

Pay attention the following you get and respond to them in a friendly manner. Track which of your photos get most of the views and why? Resonate that content with others photos and repeat the process.

As Instagram shifts from a visual platform to a visual marketplace, it can be a powerful sales driver for your business. Thinking strategically about your brand and how it’s portrayed on Instagram has the potential to generate leads and sales better than any other social network.

Are you fed-up with the conventional website development model? You have a vision. We can get you there. Start your digital revolution now

The post How to Write Instagram Captions That Drive Sales? appeared first on Branex Official Blog.