“The scheduling and publishing of Instagram content has been the number one request of our 16 million customers,” said HootSuite CEO Ryan Holmes

Prior to this, the digital marketers had to contend with the hassle of keeping abreast of the best time to post on Instagram, Twitter, and Facebook. However, the cat is out of the bag now. Digital marketers and business owners can now schedule their posts officially right from the Instagram API.

The much-belated overhaul has been anticipated by social media managers for quite some time now. The update will allow brands to schedule their posts right from Instagram. Prior, many third-party apps tried to achieve the same thing. But there, they only got so far as to push out a notification to remind the brand when to publish the post. The closest social media managers ever got was to draft the post for later publication.

Sadly, the official support does not extend its barriers for ads, nor does it allow individual users to schedule posts. It is expected that Instagram will allow individuals to avail this feature by the end of the year 2019.

“Now, they can manage large volumes of content, multiple team members and multiple Instagram accounts with ease and security. HootSuite is excited to partner with Instagram to make this happen.” Ryan Holmes, CEO Instagram

For now, only big brands would glean the privilege of availing this feature. Instagram API is now supporting social media applications, such as HootSuite, Later, and IFTTT to fully access the functionality from within the Instagram API. Instagram Automatic Post Scheduling is also available to all marketing partners of Facebook and Instagram.

“It’s always been very time-consuming to create Instagram posts,” SocialFlow CEO Jim Anderson told TechCrunch. “That’s not necessarily a problem for individual consumers, but when you’re a media company that creates more than 100,000 posts a month, it’s simply impossible to do everything manually.”

This change was introduced as part of the revamp undertake by Instagram’s API. The old Instagram’s API will be deprecated, beginning from July 31^st, 2018. Instagram API of yore is poised to be replaced by the new Instagram Graph API, which will allow users to analyze the Instagram metrics and insights in the form of graphs.

Another interesting feature which came to forth is business discovery, which allows users to view the profile info of other businesses and mentions, which allows business profiles to view posts they’ve been tagged in. It’s only natural that it has taken this long for Instagram to allow scheduled posts, given that the platform has always encouraged sharing photos and videos, keeping in the moment. But now, it was high time for brands to make the best use of this feature.

With the phenomenal use of Instagram that has led brands to excel in enormously different ways, it is time for startups and well-established businesses to embrace this wonderful and most awaited change. If you’re starting out, feel free to contact us and we will aid you in website design and development, or even establishing a brand identity for your brand.

The post Instagram Continues Assaulting Snapchat: Now Allowing Brands to Schedule their Posts in Advance appeared first on Branex Official Blog.

The original Snapchat/NBC news show “Stay Tuned” has managed to pull up some really surprising numbers so far, that is, 29 million unique viewers in less than a month’s time. The report was published by Axios. Due to this news only, the Snapchat stocks are witnessing an up-trend since Friday morning.

Although, Snapchat refrained from saying that these many people (29 million) are watching the show for straight 30-60 minutes however, Axios quoted that it is still really impressive for a brand to get its difficult to fetch 25 year old audience to tune in to their show every day, let alone watch the news.

The early success of “Stay Tuned” is the latest in a series of positive, now with standing random numbers for Snapchat Discover and particularly for the series itself. On a recent earnings call one of the Snapchat official said that the reality dating show, “Phone Swap” has also reached more than 10 million viewers per episode. It is known that other TV networks like MTV and Channel V would rather kill for such a show with huge viewership.

It must also be noted here that, 10 million people checking out a few seconds of a short form Snapchat series is way too different from 10 million viewers watching a show on TV, but still the numbers are pretty impressive and eye opening. Other indicators are also there that some Discover content also draws similar large number of audiences. ESPN told Business Insider sometime back that it has 18 million users for a month on it. Hearst’s Cosmopolitan has similarly crowded about big numbers on Discover.

Now all this talks raises two major questions:

1 – Why is Snapchat not trying to make a point to masses about how big it shows are in real?

This is a good narrative for the embattled public company when it desperately needs one. Snapchat has talked about shows like E’s “The Rundown” (7 million viewers an episode) and A+E’s “Second Chance” (over 8 million an episode). Yet we rarely hear about how Comedy Central’s originals, or shows from Jimmy Fallon or the NFL, are doing on Snapchat.

Do you think if CBS has a few hits shows this fall it’s going to keep quiet about them? After all, there seems to be good ad money in video content. Everyone’s pivoting that way.

2 – How can we be sure that the numbers are verified?

Whatever is the number of viewers for Snap are, often comes from partner of Snapchat itself. Now, here, we do not intend to blame anyone that the numbers are forged, however, it’s a known fact too that when a company tells the world about its audience, they are most likely to spin the numbers for their best benefit.

Do 29 million people watch NBC’s Snap show ever day? Or did 29 million people watch it once for a few seconds, and only a few hundred thousand watch regularly? Only Snapchat and NBC know. To be fair, it’s still very early in Snapchat’s and its partners’ venture into these kinds of shows, so reporting may be a work in progress.

Branex UAE tried reaching out to Snap for comment and has yet to hear back. Now whatever anyone has to say about the flaws in numbers that were provided by Nielsen ratings, with people filling paper diaries in this age too, the numbers come out every day and nobody on the television can hide from them.

Snapchat likes to talk about the dozen or so measurement partners it has inked deals with over the last few years. But it needs someone like Nielsen or comScore or Moat grading how well its shows are doing, so the world (and advertisers) can actually dig in and figure out how people are really watching content on Snapchat.

To be fair, Snapchat isn’t the only company that self-reports. Facebook loves to crow about how many daily video views it generates, and we often just take their word for it. And TV networks are masters of taking Nielsen data and making it sound better than it is (the number one new comedy among adults 75-plus on Tuesdays this summer)

The problem is, as we’ve seen of late, between video ads running next to hate videos on YouTube to Facebook admitting to a series of self-inflicted measurement mistakes, marketers are less inclined to take anybody in digital media at their word.

The post Read The Good News That Snap Inc. Is So Excited About? appeared first on Branex Official Blog.