I’m sure you have.

Being an entrepreneur or a digital marketer, you are probably striving hard to build a successful marketing strategy, and in turn an imposing business empire. You have already realized that it’s not enough anymore to simply rely on your services or products in order to reach unprecedented heights of success; you need to spice things up a tad.

All you need is to narrate an inspirational brand story that resonates with your audience and fills them up with touching emotions or heartfelt nostalgia perhaps. Major brands such as Nike, Coca-Cola, Google, Tom Shoes, Zappos and more have become industry icons because of their unique storytelling éclat, stellar services, and quality products.

Your brand story is the best thing that can differentiate your brand in this fierce digital world because people are prone to letting a stirring story become etched on their minds. A great brand story can position your brand in the most effective way possible while connecting it to a bigger audience. If you haven’t figured out how to tell your brand story well yet, you are probably missing out on a huge revenue-generating potential of your content marketing efforts. An inspirational brand story has a real potential to increase the value of your brand by 20x.

Components of a Perfect Brand Story

• The reason for your brand existence.
• Its purpose, values, objectives and mission statement.
• What makes your brand different from others?
• What motivates you to offer exceptional experiences to your consumers?
• Motivate your readers to be a part of your brand.

When you master the art of brand storytelling and successfully come up with a compelling story, your brand will surely engage with your brand. Here are some inspirational brand storytelling examples that will help you craft a powerful yet convincing brand story so that you are able to attract a wider and engaged audience, who is willing to buy your products.

 Related Read: How to Use Storytelling to Promote Your Brand and Build Trust

Let’s get started:

1. Warby Parker

“Warby Parker came into being with a rebellious spirit and a lofty objective: to offer designer eyewear at a revolutionary price while paving the way for socially conscious businesses.”

The fashionable eyewear retailer, Warby Parker, has gained a massive popularity by offering higher-quality, better-looking prescription eyewear that doesn’t leave your wallets bare. The idea was born out of necessity when one of its founders lost his glasses on a backpacking sojourn and couldn’t afford to replace them even after turning out his pockets.

The brand believes that everyone has aright to buy quality glasses, but sadly a major portion of the world’s population can’t afford to buy a decent looking pair. To help solve this dilemma, Warby Parker, in collaboration with a non-profit organizationVisionSpring, makes sure that for each pair of glasses they sell, a pair is distributed to someone in need.

The eyewear retailer has distributed more than 1 million pairs to date and trained thousands of people to offer basic eye exams and supply glasses within their communities with the help of VisionSpring.

Good eyewear, good outcome!

2. Soul Cycle

“Our mission is to bring Soul to the people. Our one of a kind, rockstar instructors guide riders through an inspirational, meditative fitness experience, that’s designed to benefit the body, mind, and soul.”

Soul Cycle is a fitness brand that has a burgeoning vision to “create a better alternative to the fitness routines that feel like work.”The idea for the brand popped up when two busy, ambitious women Julie and Elizabeth couldn’t manage to find a perfect cardio routine, catering to their hectic schedules. So, they decided to start their own indoor cycling studio that emphasizes on a full body workout, in addition to a spiritual component.Soul Cycle currently touts 17 studios around New York and Los Angeles. Soul Cycle has totally reshaped the fitness experience and enthusiastically embraced its community of loyal fans.

Change your body. Find your Soul.

3. Johnnie Walker

The story behind this famous whiskey has its roots in the murky history dating back almost 200 years when the father of John Walker passed away and he had to sell his family’s farm due to financial hardships that befell them. Since John always had a predilection for business, he opened his own grocery store. With a flaring love for whiskey, John started brewing the best whiskey in town and sold it at his grocery shop. Soon he became quite a name to contend with. After John’s demise in 1857, his son Alexander did everything in his power to continue his father’s legacy and introduced the whiskey to many places around the world. Later, Alexander’s sons, Alexander II and George, renamed the whiskey bottle, hence, Johnnie Walker Red Label and Johnnie Walker Black Label came into being.

Today, Johnnie Walker is one of the most famous whiskey brands in the world, with a great message for their consumers: “keep walking”.

4. Blue Apron

Being a digital marketer, it is important to comprehend that your brand story should lend a purpose to your brand existence. And this purpose has to transcend your offerings. It is also important for the success of your brand, as people love to know the reasons behind why your brand exists in the first place.

Blue Apron is a service that delivers fresh, superior grade ingredients for meals that customers can whip up at home. One of the biggest players in the meal-kit delivery industry has smartly conveyed its brand’s mission: “Make incredible home cooking accessible to everyone.”Confiding in your consumers the sole reason behind your brand will make your brand story seem more real and intriguing to your target audience.

5. Beardbrand

Beardbrand is a company that sells beard care products. They offer a wide array of oil products and grooming kits that make it easier for men to maintain their appearance. The founder of Beardbrand Eric Bandholz started out with a blog and YouTube channel where he shared tips and invaluable insights for self-grooming. Eric was contacted by the NY Times for sharing his useful tips on beard care products and he didn’t miss this opportunity to promote his brand via this channel. He quickly became an authority on the subject and when he decided to launch his own brand of products, he had already earned the trust of an immense audience.

Remember that every inspirational brand story needs the right audience to become epic. Find your target audience, identify their needs, and then tell your story to them, just as Eric did. Beardbrand is a great example of brand storytelling that knows how to tap into your target demographics.

Final Words

Whether you are offering web design services, fashion products, real estate services, or electronic gadgets, you can create a huge impact on your consumers’ mind with an inspirational storytelling. So, be sure to create a memorable, persuasive and rousing story so that your target audience understands why your products or services are worth their salt. These exceptional brand storytelling examples mentioned above can refuel your creative juices and help you craft a story that will put you ahead of the curve.

The post 5 Exceptional Brand Storytelling Examples to Spruce up Your Content Marketing Efforts appeared first on Branex Official Blog.

Brands like Coca-Cola, Disney and Nike have comprehended the power of their brand story to build a strong connection with their customers. Companies such as Apple, Airbnb and BeardBrand attract a much wider and engaged audience with their brand stories.  

But what’s in their brand story? How does their brand story develop credibility? And most importantly, how do these stories build trust and create a strong relationship with your customers?

How Stories Build Trust?

Do you know the reason behind the massive popularity of brand stories among brands, businesses and even individuals?

Stories are a powerful way to communicate your message in a human way. A study indicates that human brain responds quickly to the descriptive power of stories. Reading a story is just like feel an experience or to synchronize your mind with the subject of the story while allowing your mind to interact in a dynamic and interactive way.

This will produce greater understanding, anticipation and comprehension resulting in developing trust. By telling a story and connecting with your audience, a storyteller is actually trying to build trust in readers’ mind.

Though story generates trust, but not all stories has this power. Your brand should create a story that can interact with the readers and exhibit integrity building features.

So, being a business owner, how do you do this to your brand?

Brand Stories should be Personality-Driven

It is important to clearly understand that brand stories are not actually any branding material, ad or sales pitch. They must be told in a way with your brand persona and of course the writer’s personality. Remember, boring stories can’t attract and retain readers, but stories packed with personality will.

It means, your brand story should be inspired by people who participate, create and connect the saga of success. Though personality drives stories, the story is not something that tells the biography of a person. Instead, it is the evolution of a brand told with personality.

People often trust other people. And the main reason why your brand story must be personality-driven is to provide readers a human feel to trust.

Simple Stories are Trustworthy

Have you noticed Buffer’s story? Though the description of the company’s evolution is comprised of a few thousand words, it is conceptually to-the-point. It focused on:

        –  Problem

        –  Solution

         – Growth

Simple stories are better, in fact integral to success. Because human minds need simplicity.

Every story comprises of main components: introduction, middle and the end. And Buffer has followed this three-part standard:

   – Opening: Problem. Describe the problem that you are going to solve

   – Middle: Solution. Explain how you solved the issue.

    – End: Mission accomplished. Tell how you got so much success and suggest the ways to maintain it.

This is the standard model that usually reader expect. Simple stories build more trust, as complexity can simply grind down trust.

Your Story Must Give the Reason for Your Existence

What is the reason behind your brand existence? Why customers prefer your brand over another? Though the answer might be “to make profits”. But to answer this question, your brand needs to tell a story.

Let’s take an example of TOMS shoes here:

They use their brand story as the foundation of their existence. Their tagline, “One for one,” simply depicts that on every purchase TOMS gives a pair of shoes to someone who need it badly. TOMS exists to help others and improves lives.

Tell your customers a real story to build trust and give them a real reason why they should buy from you.

It should Engage with Your Customers

The core purpose of your band story is to connect with your customers. So, create your story in such a way that it tells your customers that your brand understands them and you are here to meet their needs.

Few creative things can increase the level of the engagement among your audience. And when your story connects with the ideal audience, your brand generates trust, and you win!

How to make Your Story Shareable?

I’ve explained what the brand story is, but how can you do this?

A good story must be written in a way that make people to share and like it. When your story is engaging, people will most like appreciate and share it. You can do these awesome things to make your brand story viral.

– Create your Personal Brand

Your stories must be brimmed with personality. You and your entire marketing team are the personality behind it. So, grow your reach through your personal brand.

– Stay Active on Social Media

Stories will viral through social media. It is the era of retweets, likes and shares. So, build your social media presence because brands live in public social consciousness.

– Share the Story everywhere

It is important to make your brand story an essential part of what your brand is. Tell readers who you are by using the power of storytelling. No matter if you are writing a guest post, sharing an infographic, or simply tweeting about your new product, give your story an essential presence.

Encourage Your Audience to Share Your Story

Customer testimonials are one of the most effective ways of distributing your story. When customers trust your brand, they will be more than happy to tell others about it. You can use these stories on your website and other marketing materials. They will strengthen your brand story.

Promote Your Brand with Storytelling

When your business hits the mainstream, your story will become rooted in public awareness. Share your storytelling everywhere to increase your brand awareness.

Wrapping it Up

Stories are indeed the most powerful way to build trust, increase brand awareness and make your business a success story. A story is a true depiction of your business existence. Real and engaging stories are keep on connecting with people. So, try to keep your story alive by simply impressing your readers and give them a reason to buy from you.

Your story will build the base of trust, but the best user experience will strengthen that trust into something that lasts long. Let’s use the power of storytelling and develop trust.

The post How to Use Storytelling to Promote Your Brand and Build Trust appeared first on Branex Official Blog.