{"id":2536,"date":"2015-11-12T06:56:38","date_gmt":"2015-11-12T06:56:38","guid":{"rendered":"http:\/\/dubaimonsters.ae\/demo2\/?p=2536"},"modified":"2021-06-23T09:34:31","modified_gmt":"2021-06-23T09:34:31","slug":"an-easy-guide-to-online-marketing","status":"publish","type":"post","link":"https:\/\/www.branex.ae\/blog\/an-easy-guide-to-online-marketing\/","title":{"rendered":"An Easy Guide To Online Marketing"},"content":{"rendered":"
A lot of online marketing terms are difficult to understand\u00a0especially for small business owners. Today, most of the online marketing is mainly based upon<\/span> SEO (Search Engine Optimization)<\/span><\/a> and<\/span> social media marketing<\/span><\/a>. However, the confusion starts when you have to figure out what should be the right strategy to market online.<\/span><\/p>\n Most of the online marketing revolves around the strategies SEO provides, to generate greater traffic and attract larger audiences. For all of the small business owners here are some of the easiest definitions and elaborations of the most confusing terminologies.<\/span><\/p>\n Let’s startup with the landing page, they are used in<\/span> Pay per Click campaigns<\/span> to increase trafficking on site. When people click a particular campaign link, such as paid search results on Google, they will land on a specific page. They are different to home pages this is because they are targeted to a specific role. The other type comes<\/span>, <\/b>optimized pages, these pages are not the same as the landing page. Often marketers will optimize certain pages based on related keywords so that the rank of these pages is higher and to increase traffic. <\/span><\/p>\n Landing pages are usually used for paid campaigns; you can manually designate a destination for a link. And optimized pages are used when SEO and organic outcome are needed for a particular keyword.<\/span><\/p>\n Landing pages and optimized pages are ideal for generating traffic. These pages aren\u2019t enough for everything, you still need a homepage through which offline marketing campaigns and promotional events carry on. By creating homepage you will attract that traffic that is attracted via optimized pages, you\u2019ll be creating positive users by reducing the bounce rates.<\/span><\/p>\n