{"id":3007,"date":"2016-04-22T08:01:33","date_gmt":"2016-04-22T08:01:33","guid":{"rendered":"https:\/\/www.branex.ae\/blog\/?p=3007"},"modified":"2016-11-14T08:04:09","modified_gmt":"2016-11-14T08:04:09","slug":"5-content-marketing-trends-for-2016-you-need-to-know","status":"publish","type":"post","link":"https:\/\/www.branex.ae\/blog\/5-content-marketing-trends-for-2016-you-need-to-know\/","title":{"rendered":"5 Content Marketing Trends for 2016 You Need To Know"},"content":{"rendered":"<div id=\"stcpDiv\">\n<p>Content marketing is gaining more popularity as it builds relationships with your audience, this is why\u00a0almost 80% of web marketers include a solid content marketing strategy in their business plan. If you don\u2019t have a strong content marketing plan, create it immediately to increase your traffic and return on investment. To stay ahead of the competition, it is important to stay up-to-date with the latest content marketing trends. As technology brings modifications in how visitors consume content, web marketers also need to adapt to those trends and changes in order to stay their website on top. Here are the latest content marketing trends that will rule 2016.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.branex.ae\/blog\/5-content-marketing-trends-for-2016-you-need-to-know\/#1_Episodic_Content\" >1. Episodic Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.branex.ae\/blog\/5-content-marketing-trends-for-2016-you-need-to-know\/#2_Personalize_your_Content\" >2. Personalize your Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.branex.ae\/blog\/5-content-marketing-trends-for-2016-you-need-to-know\/#3_Fusion_of_SEO_and_Content\" >3. Fusion of SEO and Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.branex.ae\/blog\/5-content-marketing-trends-for-2016-you-need-to-know\/#4_User_Generated_Content\" >4. User Generated Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.branex.ae\/blog\/5-content-marketing-trends-for-2016-you-need-to-know\/#5_Content_Distribution\" >5. Content Distribution<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1_Episodic_Content\"><\/span><strong>1. Episodic Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3007\" src=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/04\/Episodic-Content.jpg\" sizes=\"(max-width: 600px) 100vw, 600px\" srcset=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/04\/Episodic-Content.jpg 750w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/04\/Episodic-Content-300x198.jpg 300w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/04\/Episodic-Content-221x146.jpg 221w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/04\/Episodic-Content-50x33.jpg 50w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/04\/Episodic-Content-113x75.jpg 113w\" alt=\"Episodic Content\" width=\"600\" height=\"397\" \/><\/p>\n<p>Dividing your content into multiple parts and organizing it over time to time will keep your audience engaged. Episodic content builds up a much needed anticipation that hooks your audience till your next post. It creates a long lasting impression on the minds of the readers which is obviously can\u2019t be achieved by a single piece of writing. It is important to create some thrill, suspense and curiosity about your brand in your readers mind through your content to create a desire to read the next episode and they will most likely come back to your blog.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Personalize_your_Content\"><\/span><strong>2. Personalize your Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3008 size-full\" src=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/04\/Personalize-your-Content.jpg\" sizes=\"(max-width: 638px) 100vw, 638px\" srcset=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/04\/Personalize-your-Content.jpg 638w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/04\/Personalize-your-Content-300x225.jpg 300w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/04\/Personalize-your-Content-194x146.jpg 194w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/04\/Personalize-your-Content-50x38.jpg 50w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/04\/Personalize-your-Content-100x75.jpg 100w\" alt=\"Personalize your Content\" width=\"638\" height=\"479\" \/><\/p>\n<p>Simply creating content and posting it is not enough. The biggest challenge is to come up with something that connects with your audience on a completely different level.\u00a0It is recommended to add a flavor of personalization to your content to get the optimum results. Add your personal experiences and stories, forget those traditional form of content but don\u2019t ever forget to make sure the content is presented in a way that highlights your branding elements like <a href=\"https:\/\/www.branex.ae\/logo-design\" target=\"_blank\">logo design<\/a>, CTA, symbols and <a href=\"https:\/\/www.branex.ae\/\" target=\"_blank\">web design<\/a>. This will help your customers remember your brand along with their experience for a long time. Be supportive and build a reliable relationship with your website visitors.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Fusion_of_SEO_and_Content\"><\/span><strong>3. Fusion of SEO and Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3009 size-full\" src=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/04\/Fusion-of-SEO-and-Content.jpg\" sizes=\"(max-width: 600px) 100vw, 600px\" srcset=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/04\/Fusion-of-SEO-and-Content.jpg 600w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/04\/Fusion-of-SEO-and-Content-150x150.jpg 150w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/04\/Fusion-of-SEO-and-Content-300x300.jpg 300w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/04\/Fusion-of-SEO-and-Content-146x146.jpg 146w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/04\/Fusion-of-SEO-and-Content-50x50.jpg 50w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/04\/Fusion-of-SEO-and-Content-80x80.jpg 80w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/04\/Fusion-of-SEO-and-Content-75x75.jpg 75w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/04\/Fusion-of-SEO-and-Content-85x85.jpg 85w\" alt=\"Fusion of SEO and Content\" width=\"600\" height=\"600\" \/><\/p>\n<p>SEO and content marketing work hand in hand. Content marketing fulfills the every single demand of SEO. Obviously, everyone wants to be on the first page of the search engine. Unique content has more chances of getting better search rankings. Your content should be informative, enriching and engaging in order to appear in organic search results and attract more traffic to your website. Engaging and unique content has a potential to attract people and convert them into leads. Content is king and is predicted to play a vital part in B2B and B2C marketing in 2016. A strong strategy of personalized, creative and informative content along with SEO can surely help your business grow.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_User_Generated_Content\"><\/span><strong>4. User Generated Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3010\" src=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/04\/User-Generated-Content-150x150.png\" sizes=\"(max-width: 600px) 100vw, 600px\" srcset=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/04\/User-Generated-Content-300x150.png 300w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/04\/User-Generated-Content-768x384.png 768w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/04\/User-Generated-Content-260x130.png 260w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/04\/User-Generated-Content-50x25.png 50w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/04\/User-Generated-Content-150x75.png 150w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/04\/User-Generated-Content.png 975w\" alt=\"User Generated Content\" width=\"600\" height=\"300\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>There are two types of people in this world, i) content producers ii) content consumers. What if content consumers become the new content producers? It will be appealing and trustworthy for your potential customers and people will naturally want to know more about your products and services. User generated content is curated by a brand\u2019s fans and consumers as you let your own customers generate the content they want. The best example of user generated content is the latest Coca-Cola\u2019s\u00a0campaign. Share a Coke campaign introduced Coke bottles with customers name on the label of the bottle. Customers share their pictures on Twitter, Instagram, and other social media channels. The company overall generated 2% more sales in the\u00a0US.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Content_Distribution\"><\/span><strong>5. Content Distribution<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3011 size-full\" src=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/04\/content-distribution.jpg\" sizes=\"(max-width: 600px) 100vw, 600px\" srcset=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/04\/content-distribution.jpg 600w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/04\/content-distribution-300x201.jpg 300w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/04\/content-distribution-218x146.jpg 218w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/04\/content-distribution-50x33.jpg 50w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/04\/content-distribution-112x75.jpg 112w\" alt=\"content distribution\" width=\"600\" height=\"401\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Social media has become significantly famous in the digital world and businesses are reaping the full benefits of social media to reach out to their target audience and reinforce their brand. For 92% of web marketers, social media is important for their business marketing plan. In 2016, more and more web marketers will make use of social media channels such as Twitter, Facebook, and Instagram for distributing their content. It is worthwhile to carefully research the channels where your target audience exists and choose the right platform accordingly. These platforms have billions of users, so use these platforms smartly to increase your leads.<\/p>\n<p>It is important for you as an entrepreneur to stay up-to-date with the latest content marketing trends and get ahead of the competition to achieve new heights for your business in 2016. \u00a0Do you want to spread your word globally? Hire Dubai Monsters now and get your brand recognized online.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Content marketing is gaining more popularity as it builds relationships with your audience, this is why\u00a0almost 80% of web marketers include a solid content marketing strategy&#8230;<\/p>\n","protected":false},"author":16,"featured_media":3014,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":["post-3007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"_links":{"self":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts\/3007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/comments?post=3007"}],"version-history":[{"count":0,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts\/3007\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/media\/3014"}],"wp:attachment":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/media?parent=3007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/categories?post=3007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/tags?post=3007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}