{"id":3228,"date":"2016-12-27T08:13:24","date_gmt":"2016-12-27T08:13:24","guid":{"rendered":"https:\/\/www.branex.ae\/blog\/?p=3228"},"modified":"2026-05-21T14:06:25","modified_gmt":"2026-05-21T14:06:25","slug":"web-design-trends-2017","status":"publish","type":"post","link":"https:\/\/www.branex.ae\/blog\/web-design-trends-2017\/","title":{"rendered":"Top 8 Web Design Trends Your Startup Needs to Stand Out in 2017"},"content":{"rendered":"<p>Trends are eminent changes that usually occur in every creative industry, and web design is no different. The web design industry is constantly changing and evolving because of innovation, experimentation, and modification. A multitude of new trends and styles are the driving factors for change, which lead an industry towards betterment.<\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.branex.ae\/blog\/infographics\/top-8-web-design-trends-predictions-for-2016\/\" target=\"_blank\" rel=\"noopener\">In 2016, we have seen a lot of great website designs<\/a>, and now it\u2019s time to see what 2017 has in\u00a0store for the web design industry. We have already started observing some web design trends that are sure to dominate websites in 2017. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here, we will look at the top 8 web design trends that will continue through 2017 to help business owners attract more visitors to their websites and achieve their conversion goals in 2017.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.branex.ae\/blog\/web-design-trends-2017\/#1_Minimalism_Still_Rules\" >1. Minimalism Still\u00a0Rules<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.branex.ae\/blog\/web-design-trends-2017\/#2_Animations_and_GIFs_will_be_used_more_heavily\" >2. Animations and GIFs will be used more heavily<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.branex.ae\/blog\/web-design-trends-2017\/#3_Less_Navigation_Options\" >3. Less\u00a0Navigation Options<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.branex.ae\/blog\/web-design-trends-2017\/#4_Microinteractions_will_change_the_way\" >4. Microinteractions will change the way<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.branex.ae\/blog\/web-design-trends-2017\/#5_More_Focus_on_Content-Based_Websites\" >5. More Focus on Content-Based Websites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.branex.ae\/blog\/web-design-trends-2017\/#6_The_Use_of_Handwritten_Elements\" >6. The Use of Handwritten Elements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.branex.ae\/blog\/web-design-trends-2017\/#7_Flat_Designs_will_no_longer_exist\" >7. Flat Designs will no longer exist<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.branex.ae\/blog\/web-design-trends-2017\/#8_Rise_in_Landing_Pages\" >8. Rise in Landing Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.branex.ae\/blog\/web-design-trends-2017\/#Wrapping_it_up\" >Wrapping it up<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1_Minimalism_Still_Rules\"><\/span><strong>1. Minimalism Still\u00a0Rules<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter wp-image-3241\" src=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/12\/minimalism.jpg\" width=\"800\" height=\"517\" srcset=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/12\/minimalism.jpg 600w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/12\/minimalism-300x194.jpg 300w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/12\/minimalism-226x146.jpg 226w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/12\/minimalism-50x32.jpg 50w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/12\/minimalism-116x75.jpg 116w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This trend condenses many other web design trends. The minimalist web design trend with the focus on performance, speed, and uncluttered elements can give a subtle flow to websites. This trend was initiated by the shift to responsive websites, which not only look clean but also encourage scrolling, i.e., the user doesn\u2019t expect all the information to be cluttered above the fold. Typography, contrast, and white space are all important in minimal website designs.<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"2_Animations_and_GIFs_will_be_used_more_heavily\"><\/span><strong>2. Animations and GIFs will be used more heavily<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter wp-image-3240\" src=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/12\/animation-and-gifs.png\" width=\"800\" height=\"445\" srcset=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/12\/animation-and-gifs.png 1473w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/12\/animation-and-gifs-300x167.png 300w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/12\/animation-and-gifs-260x146.png 260w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/12\/animation-and-gifs-50x28.png 50w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/12\/animation-and-gifs-135x75.png 135w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In 2017, there will be increased use of GIFs and animations on websites, as they are a great way to show the meaningful content in the best visual way possible. GIFs and animations with SVG and CSS are now becoming the most sophisticated way to add some uniqueness and design elements to your website design.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The use of animations in the near future will become more dominant because of more focus on content sharing, and animation helps convey the message easier and quicker than any other format like video and text. In addition, if used properly, it can be more lightweight than different images and videos. \u00a0<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"3_Less_Navigation_Options\"><\/span><strong>3. Less\u00a0Navigation Options<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter wp-image-3239\" src=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/12\/fewer-menu-options.png\" width=\"800\" height=\"498\" srcset=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/12\/fewer-menu-options.png 700w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/12\/fewer-menu-options-300x187.png 300w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/12\/fewer-menu-options-234x146.png 234w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/12\/fewer-menu-options-50x31.png 50w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/12\/fewer-menu-options-120x75.png 120w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In 2016, many websites were redesigned with fewer navigation options. This trend will likely become strengthen in 2017. The main header menu that is used to present 5 to 7 options will become reduced to only 3 or 4. Fewer choices help users to find out what they are actually looking for without moving here and there.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the major reasons of adopting this trend is accessing the web through smartphones rather than computers. The practice of making things easier to navigate has taken over and altered the menu and navigation options on websites. Due to this transformation, more and more websites are starting to simplify their menu options to only three or five options. Removing an overly complicated navigation and keeping it minimal help visitors to focus on the purpose at hand, rather than trying to find a way off the page.<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"4_Microinteractions_will_change_the_way\"><\/span><strong>4. Microinteractions will change the way<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter wp-image-3237\" src=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/12\/microinteractions.png\" width=\"800\" height=\"468\" srcset=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/12\/microinteractions.png 660w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/12\/microinteractions-300x175.png 300w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/12\/microinteractions-250x146.png 250w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/12\/microinteractions-50x29.png 50w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/12\/microinteractions-128x75.png 128w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Microinteractions are refined, yet authoritative, ways to interact with a website. They are often present in hovers, click animations, scrolling effects, and more. Since these types of design elements will always be there, web designers are spending more time on improving these elements and making them more informative, creative, and subtle. One of the most used integrations is the rollover or hover, allowing visitors to simply move the cursor over different parts of the site to check these microinteractions and interact with the website. \u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_More_Focus_on_Content-Based_Websites\"><\/span><strong>5. More Focus on Content-Based Websites<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter wp-image-3238\" src=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/12\/content-based-websites.png\" width=\"800\" height=\"500\" srcset=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/12\/content-based-websites.png 600w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/12\/content-based-websites-300x188.png 300w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/12\/content-based-websites-234x146.png 234w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/12\/content-based-websites-50x31.png 50w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/12\/content-based-websites-120x75.png 120w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Web designers have spent years introducing different elements to business websites such as banners, headers, ads, CTAs, popups, social media buttons, signup forms, etc. All of these efforts have simply ended up nothing but cluttering the website and taking up more white space, plus taking the attention of users away from the main purpose\u2014content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2017 and the near future, website designs are likely to start getting back to the basics and emphasizing more content. It means all distractions and unnecessary elements will be removed by taking up less space for such elements. Moving back to the important piece of the website, content will be dominant in 2017.<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"6_The_Use_of_Handwritten_Elements\"><\/span><strong>6. The Use of Handwritten Elements<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter wp-image-3236\" src=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/12\/handwriting-webdesigns.jpg\" width=\"800\" height=\"424\" srcset=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/12\/handwriting-webdesigns.jpg 540w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/12\/handwriting-webdesigns-300x159.jpg 300w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/12\/handwriting-webdesigns-260x138.jpg 260w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/12\/handwriting-webdesigns-50x26.jpg 50w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/12\/handwriting-webdesigns-142x75.jpg 142w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The increased use of handwritten typography will be a unique web design trend for 2017. These elements include fonts, icons, graphics, buttons, and certain other elements that bring a unique yet creative touch to your website. Introducing the hand-drawn elements will be a nice change for the web design industry, giving more options for CTAs and providing great contrast to clean and uniform typography.<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"7_Flat_Designs_will_no_longer_exist\"><\/span><strong>7. Flat Designs will no longer exist<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter wp-image-3235\" src=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/12\/flat-design.jpg\" width=\"800\" height=\"691\" srcset=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/12\/flat-design.jpg 600w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/12\/flat-design-300x259.jpg 300w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/12\/flat-design-169x146.jpg 169w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/12\/flat-design-50x43.jpg 50w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/12\/flat-design-87x75.jpg 87w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The design industry has reached the point in flat trends where every design has started to look the same; therefore, all the <a href=\"https:\/\/www.branex.ae\/\" target=\"_blank\" rel=\"noopener\">professional web designers<\/a> continue to slowly shift away from flat web designs. Designers feel that their creativity is gone and the flat design ending is the solution to be imaginative and unique. Now web designers are continuing to create visually appealing and bold styles that are effective in depicting a brand while maintaining and improving the ease of use and functionality for the users.<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"8_Rise_in_Landing_Pages\"><\/span><strong>8. Rise in Landing Pages<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter wp-image-3234\" src=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/12\/landing-page.jpg\" width=\"800\" height=\"640\" srcset=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/12\/landing-page.jpg 1280w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/12\/landing-page-300x240.jpg 300w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/12\/landing-page-183x146.jpg 183w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/12\/landing-page-50x40.jpg 50w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2016\/12\/landing-page-94x75.jpg 94w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As the web design industry is focusing on more content-based websites and sharing them more, in 2017, we will likely observe more emphasis on landing pages instead of a home page design. Though every website has a homepage, as content marketing spreads, <a href=\"https:\/\/www.branex.ae\/seo-in-dubai\">web marketers<\/a> will want to get traffic to dedicated landing pages to attract their target audience and their specific needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The basic idea of content marketing is to increase awareness and conversions among an audience, so you can increase conversions on your website by simply landing visitors on a page. Landing pages will be designed for the target market to get more conversions.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Wrapping_it_up\"><\/span><strong>Wrapping it up<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">So, these are the 8 website design trends that users can expect in 2017 and beyond. By considering the needs of your target audience, you can <a href=\"https:\/\/www.branex.ae\/blog\/all-that-glitters-is-not-gold-dont-always-trust-popular-trends-for-web-design\/\" target=\"_blank\" rel=\"noopener\">choose the right design trend for your startup website<\/a> that will help you attract your intended users and better meet the conversion goals of your business. <\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trends are eminent changes that usually occur in every creative industry, and web design is no different. The web design industry is constantly changing and evolving&#8230;<\/p>\n","protected":false},"author":2,"featured_media":8603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[185,184],"class_list":["post-3228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-design","tag-top-web-design-trends-for-2017","tag-web-design-trends"],"_links":{"self":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts\/3228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/comments?post=3228"}],"version-history":[{"count":1,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts\/3228\/revisions"}],"predecessor-version":[{"id":8604,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts\/3228\/revisions\/8604"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/media\/8603"}],"wp:attachment":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/media?parent=3228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/categories?post=3228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/tags?post=3228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}