
{"id":3352,"date":"2017-01-25T10:11:56","date_gmt":"2017-01-25T10:11:56","guid":{"rendered":"https:\/\/www.branex.ae\/blog\/?p=3352"},"modified":"2017-03-22T07:38:39","modified_gmt":"2017-03-22T07:38:39","slug":"storytelling-can-promote-your-brand-and-build-trust","status":"publish","type":"post","link":"https:\/\/www.branex.ae\/blog\/storytelling-can-promote-your-brand-and-build-trust\/","title":{"rendered":"How to Use Storytelling to Promote Your Brand and Build Trust"},"content":{"rendered":"<p>Storytelling is the latest rage when it comes to <a href=\"https:\/\/www.dubaimonsters.ae\/corporate-branding\" target=\"_blank\" rel=\"nofollow noopener\">branding<\/a> and marketing. Now more and more brands are realizing the real power of stories to transform their brand identity and online presence.<\/p>\n<p><span style=\"font-weight: 400;\">Brands like Coca-Cola, Disney and Nike have comprehended the power of their brand story to build a strong connection with their customers. Companies such as Apple, Airbnb<\/span> <span style=\"font-weight: 400;\">and BeardBrand attract a much wider and engaged audience with their brand stories. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what\u2019s in their brand story? How does their brand story develop credibility? And most importantly, how do these stories build trust and create a strong relationship with your customers?<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.branex.ae\/blog\/storytelling-can-promote-your-brand-and-build-trust\/#How_Stories_Build_Trust\" >How Stories Build Trust?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.branex.ae\/blog\/storytelling-can-promote-your-brand-and-build-trust\/#Brand_Stories_should_be_Personality-Driven\" >Brand Stories should be Personality-Driven<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.branex.ae\/blog\/storytelling-can-promote-your-brand-and-build-trust\/#Simple_Stories_are_Trustworthy\" >Simple Stories are Trustworthy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.branex.ae\/blog\/storytelling-can-promote-your-brand-and-build-trust\/#Your_Story_Must_Give_the_Reason_for_Your_Existence\" >Your Story Must Give the Reason for Your Existence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.branex.ae\/blog\/storytelling-can-promote-your-brand-and-build-trust\/#It_should_Engage_with_Your_Customers\" >It should Engage with Your Customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.branex.ae\/blog\/storytelling-can-promote-your-brand-and-build-trust\/#How_to_make_Your_Story_Shareable\" >How to make Your Story Shareable?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.branex.ae\/blog\/storytelling-can-promote-your-brand-and-build-trust\/#%E2%80%93_Create_your_Personal_Brand\" >&#8211; Create your Personal Brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.branex.ae\/blog\/storytelling-can-promote-your-brand-and-build-trust\/#%E2%80%93_Stay_Active_on_Social_Media\" >&#8211; Stay Active on Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.branex.ae\/blog\/storytelling-can-promote-your-brand-and-build-trust\/#%E2%80%93_Share_the_Story_everywhere\" >&#8211; Share the Story everywhere<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.branex.ae\/blog\/storytelling-can-promote-your-brand-and-build-trust\/#Encourage_Your_Audience_to_Share_Your_Story\" >Encourage Your Audience to Share Your Story<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.branex.ae\/blog\/storytelling-can-promote-your-brand-and-build-trust\/#Promote_Your_Brand_with_Storytelling\" >Promote Your Brand with Storytelling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.branex.ae\/blog\/storytelling-can-promote-your-brand-and-build-trust\/#Wrapping_it_Up\" >Wrapping it Up<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"How_Stories_Build_Trust\"><\/span><span style=\"color: #99cc00;\"><b>How Stories Build Trust?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Do you know the reason behind the massive popularity of brand stories among brands, businesses and even individuals?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stories are a powerful way to communicate your message in a human way. A <a href=\"http:\/\/www.nytimes.com\/2012\/03\/18\/opinion\/sunday\/the-neuroscience-of-your-brain-on-fiction.html\" target=\"_blank\" rel=\"nofollow noopener\">study<\/a> indicates that human brain responds quickly to the descriptive power of stories. Reading a story is just like feel an experience or to synchronize your mind with the subject of the story while allowing your mind to interact in a dynamic and interactive way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will produce greater understanding, anticipation and comprehension resulting in developing trust. By telling a story and connecting with your audience, a storyteller is actually trying to build trust in readers\u2019 mind.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Though story generates trust, but not all stories has this power. Your brand should create a story that can interact with the readers and exhibit integrity building features.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, being a business owner, how do you do this to your brand?<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Brand_Stories_should_be_Personality-Driven\"><\/span><span style=\"color: #99cc00;\"><b>Brand Stories should be Personality-Driven<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It is important to clearly understand that brand stories are not actually any branding material, ad or sales pitch. They must be told in a way with your brand persona and of course the writer\u2019s personality. Remember, boring stories can\u2019t attract and retain readers, but stories packed with personality will.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It means, your brand story should be inspired by people who participate, create and connect the saga of success. Though personality drives stories, the story is not something that tells the biography of a person. Instead, it is the evolution of a brand told with personality.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People often trust other people. And the main reason why your brand story must be personality-driven is to provide readers a human feel to trust.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Simple_Stories_are_Trustworthy\"><\/span><span style=\"color: #99cc00;\"><b>Simple Stories are Trustworthy<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Have you noticed <a href=\"http:\/\/lifehacker.com\/im-joel-gascoigne-and-this-is-the-story-behind-buffer-1446437914\" target=\"_blank\" rel=\"nofollow noopener\">Buffer\u2019s story<\/a><\/span>? Though the description of the company\u2019s evolution is comprised of a few thousand words, it is conceptually to-the-point. It focused on:<\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 \u00a0 &#8211; \u00a0<\/span><span style=\"font-weight: 400;\">Problem<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 \u00a0 &#8211; \u00a0<\/span><span style=\"font-weight: 400;\">Solution<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0&#8211;\u00a0<\/span><span style=\"font-weight: 400;\">Growth<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simple stories are better, in fact integral to success. Because human minds need simplicity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every story comprises of main components: introduction, middle and the end. And Buffer has followed this three-part standard:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0&#8211; <\/span><span style=\"font-weight: 400;\">Opening: Problem. Describe the problem that you are going to solve<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0&#8211;\u00a0<\/span><span style=\"font-weight: 400;\">Middle: Solution. Explain how you solved the issue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 &#8211; <\/span><span style=\"font-weight: 400;\">End: Mission accomplished. Tell how you got so much success and suggest the ways to maintain it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is the standard model that usually reader expect. Simple stories build more trust, as complexity can simply grind down trust.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Your_Story_Must_Give_the_Reason_for_Your_Existence\"><\/span><span style=\"color: #99cc00;\"><b>Your Story Must Give the Reason for Your Existence<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">What is the reason behind your brand existence? Why customers prefer your brand over another? Though the answer might be \u201cto make profits\u201d. But to answer this question, your brand needs to tell a story.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take an example of <a href=\"http:\/\/www.toms.com\/improving-lives\" target=\"_blank\" rel=\"nofollow noopener\">TOMS shoes<\/a> here:<\/span><span style=\"font-weight: 400;\"><br \/>\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-3425\" src=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/01\/Toms-shoes.jpeg\" alt=\"\" width=\"1280\" height=\"2080\" srcset=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/01\/Toms-shoes.jpeg 1280w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/01\/Toms-shoes-185x300.jpeg 185w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/01\/Toms-shoes-945x1536.jpeg 945w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/01\/Toms-shoes-1260x2048.jpeg 1260w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/01\/Toms-shoes-90x146.jpeg 90w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/01\/Toms-shoes-31x50.jpeg 31w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/01\/Toms-shoes-46x75.jpeg 46w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">They use their brand story as the foundation of their existence. Their tagline, \u201cOne for one,\u201d simply depicts that on every purchase TOMS gives a pair of shoes to someone who need it badly. TOMS exists to help others and improves lives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tell your customers a real story to build trust and give them a real reason why they should buy from you.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"It_should_Engage_with_Your_Customers\"><\/span><span style=\"color: #99cc00;\"><b>It should Engage with Your Customers<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The core purpose of your band story is to connect with your customers. So, create your story in such a way that it tells your customers that your brand understands them and you are here to meet their needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Few creative things can increase the level of the engagement among your audience. And when your story connects with the ideal audience, your brand generates trust, and you win!<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_to_make_Your_Story_Shareable\"><\/span><span style=\"color: #99cc00;\"><b>How to make Your Story Shareable?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">I\u2019ve explained what the brand story is, but how can you do this?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good story must be written in a way that make people to share and like it. When your story is engaging, people will most like appreciate and share it. You can do these awesome things to make your brand story viral.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"%E2%80%93_Create_your_Personal_Brand\"><\/span><span style=\"color: #99cc00;\"><b>&#8211; Create your Personal Brand<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Your stories must be brimmed with personality. You and your entire marketing team are the personality behind it. So, grow your reach through your personal brand.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"%E2%80%93_Stay_Active_on_Social_Media\"><\/span><span style=\"color: #99cc00;\"><b>&#8211; Stay Active on Social Media<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Stories will viral through social media. It is the era of retweets, likes and shares. So, build your social media presence because brands live in public social consciousness.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"%E2%80%93_Share_the_Story_everywhere\"><\/span><span style=\"color: #99cc00;\"><b>&#8211; Share the Story everywhere<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">It is important to make your brand story an essential part of what your brand is. Tell readers who you are by using the power of storytelling. No matter if you are writing a guest post, sharing an infographic, or simply tweeting about your new product, give your story an essential presence.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Encourage_Your_Audience_to_Share_Your_Story\"><\/span><span style=\"color: #99cc00;\"><b>Encourage Your Audience to Share Your Story<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-3280\" src=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/01\/User-Engagement.jpg\" alt=\"User Engagement\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/01\/User-Engagement.jpg 1000w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/01\/User-Engagement-300x200.jpg 300w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/01\/User-Engagement-219x146.jpg 219w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/01\/User-Engagement-50x33.jpg 50w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/01\/User-Engagement-112x75.jpg 112w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Customer testimonials are one of the most effective ways of distributing your story. When customers trust your brand, they will be more than happy to tell others about it. You can use these stories on your website and other marketing materials. They will strengthen your brand story.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Promote_Your_Brand_with_Storytelling\"><\/span><span style=\"color: #99cc00;\"><b>Promote Your Brand with Storytelling<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When your business hits the mainstream, your story will become rooted in public awareness. Share your storytelling everywhere to increase your brand awareness.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Wrapping_it_Up\"><\/span><span style=\"color: #99cc00;\"><b>Wrapping it Up<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Stories are indeed the most powerful way to build trust, increase brand awareness and <a href=\"http:\/\/www.dubaimonsters.ae\/blog\/infographics\/branding-tips-to-make-your-business-a-success-story\/\" target=\"_blank\" rel=\"nofollow noopener\">make your business a success story<\/a>. A story is a true depiction of your business existence. Real and engaging stories are keep on connecting with people. So, try to keep your story alive by simply impressing your readers and give them a reason to buy from you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your story will build the base of trust, but the best user experience will strengthen that trust into something that lasts long. Let\u2019s use the power of storytelling and develop trust.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Storytelling is the latest rage when it comes to branding and marketing. Now more and more brands are realizing the real power of stories to transform&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[205,207,115,206,204],"class_list":["post-3352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative-branding","tag-brand-story","tag-increase-roi","tag-promote-your-brand","tag-promote-your-business","tag-storytelling"],"_links":{"self":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts\/3352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/comments?post=3352"}],"version-history":[{"count":0,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts\/3352\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/media\/3403"}],"wp:attachment":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/media?parent=3352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/categories?post=3352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/tags?post=3352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}