<\/span><\/h3>\nFirst of all, your app development company needs to understand who your users are. This information is comparatively straightforward and can be gathered when users initially sign up for your offer. Ask their name, age, location, gender and devices they are using right away.<\/span><\/p>\nNow consider the main buyer personas your company wants to target with the mobile marketing endeavors. Find out their demographics, what are their preferences, needs and desires. This way you better understand their intentions prior to start sending mobile messages via push notifications and in-app messages.<\/span><\/p>\nLet\u2019s take an example of a famous fashion brand which target demographics for summer dresses. The fashion brand might want to target a group of females age 18- 28. This specific group has similar intentions and can be meaningfully targeted as a segment. To effectively engage this particular demographic, send a customized push notification that motivates them to avail your summer dress sale offer.<\/span><\/p>\n<\/span>User Engagement is important<\/b><\/span><\/span><\/h3>\nGather data about what your users do, track the series of their actions to determine which specific products or services they are most excited about, and which products they simple don\u2019t engage with. This data is critically important for initial user onboarding, so you can target new users if they don\u2019t user a key feature.<\/span><\/p>\nMake sure to track time when your users are more active on your mobile app so that you can easily communicate with them at the time they are most likely to engage. Determining how users interact with your brand is crucial to interact with them appropriately, create different messages for different users (new users, dormant, engaged and passers-by users). These segments allow you to create real-time user engagement with your brand.<\/span><\/p>\nFiguring out the key behaviors that make users more engaged and understand the warning signs when users are about to leave. If you can directly target your most sensitive users, you can certainly decrease your user churn rate.<\/span><\/p>\nRecency is indeed a great way to engage users with some personalized and relevant information. You might send them a push notification and remind them about their favorite products or items they have recently interacted with, to drive them to convert.<\/span><\/p>\n<\/span>Keep Your Users\u2019 Preferences in Mind<\/b><\/span><\/span><\/h3>\nBy understanding your users\u2019 behavior, you will be able to discover their preferences, needs and desires. Figure out the last product they viewed, have they used a specific service again and again? Do they enjoy reading your content? What category have they added to their shopping cart? Determining this information can help you find about your users\u2019 preferences to come up with some more personalized marketing strategies.<\/span><\/p>\nYou can get the most out of your customer preferences with personalized mobile marketing. For instance, if you are having a discount on Zappos handbags, it helps you to know which users showed interest in Zappos so you can speak directly to their affinities.<\/span><\/p>\nAffinity segments are remarkably powerful if combined with users\u2019 demographics and engagement segments. Because, it will increase the likelihood of encouraging users to convert by spending them a personalized push notification on mobile.<\/span><\/p>\n<\/span>Final Thoughts<\/b><\/span><\/span><\/h3>\nIn order to succeed in this challenging mobile world, it is critical to get your mobile marketing efforts right with highly personalized push notifications and in-app messages. All you need to understand users across various channels to meaningfully engage with them on mobile. Don\u2019t just rely on data, tell stories about real users. Collect information, segment users, and then personalize your mobile marketing efforts.<\/span><\/p>\nYou can personalize your mobile marketing messages on the basis of your users\u2019 attributes, engagement and affinity. Make sure your mobile message is unique for users, as these personalized push notifications can help drive user engagement and build brand awareness.<\/span><\/p>\nNowadays, mobile users expect personalized, thoughtful, informative and relevant mobile communications. It\u2019s high time to revise your mobile marketing strategy and delight your mobile users to get more conversions. <\/span><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Mobile users expect a highly personalized and curated experience; therefore, your mobile marketing must be perfectly personalized to effectively engage them. Most users check their phones…<\/p>\n","protected":false},"author":2,"featured_media":3422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts\/3421"}],"collection":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/comments?post=3421"}],"version-history":[{"count":0,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts\/3421\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/media\/3422"}],"wp:attachment":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/media?parent=3421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/categories?post=3421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/tags?post=3421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}