{"id":3421,"date":"2017-03-14T06:57:54","date_gmt":"2017-03-14T06:57:54","guid":{"rendered":"https:\/\/www.branex.ae\/blog\/?p=3421"},"modified":"2017-03-14T07:02:22","modified_gmt":"2017-03-14T07:02:22","slug":"mobile-marketing-strategy-and-user-engagement","status":"publish","type":"post","link":"https:\/\/www.branex.ae\/blog\/mobile-marketing-strategy-and-user-engagement\/","title":{"rendered":"Modify Your Mobile Marketing Strategy to Get More Engagement"},"content":{"rendered":"

Mobile users expect a highly personalized and curated experience; therefore, your mobile marketing must be perfectly personalized to effectively engage them. Most users <\/span>check their phones so many times a day<\/span><\/a>, and the information created from these interactions matters most for marketers.<\/span><\/p>\n

Marketers should harness the power of this precious information provided by consumers through mobile and try to improve their mobile marketing efforts to provide more personalized experience.<\/span><\/p>\n

Most of all, your brand messages are only as effective as the information you have to use. With loads of information generated on the web and across mobile devices, it is very important to link all these channels to one user profile to get the most out of your information.<\/span><\/p>\n

There are several tools such as KISSmetrics that can help many businesses and mobile app development companies<\/a><\/span>\u00a0to convert data into insights about real users. Isolated data is only a collection of random numbers, while effectively personalized marketing comes from a meaningful understanding of your users across different channels.<\/span><\/p>\n

But what type of data marketers need to gather to fuel their marketing efforts? How about creating an engaging brand story for your users with the data you gather to treat your users like real people rather than numbers. Think about what questions they need to be answered.<\/span><\/p>\n

Brands can use data and segmentation to send their users personalized mobile messages, so that every message seems unique. Here are some questions that every business owner should ask about users to provide personalized mobile experience to their users.<\/span><\/p>\n

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