{"id":3447,"date":"2017-03-28T06:40:29","date_gmt":"2017-03-28T06:40:29","guid":{"rendered":"https:\/\/www.branex.ae\/blog\/?p=3447"},"modified":"2017-03-28T06:40:29","modified_gmt":"2017-03-28T06:40:29","slug":"website-redesign-conversions","status":"publish","type":"post","link":"https:\/\/www.branex.ae\/blog\/website-redesign-conversions\/","title":{"rendered":"Here\u2019s How Your Website Redesign can Lead to More Conversions"},"content":{"rendered":"<p>When it comes to website redesign, businesses invest thousands of dollars to get a more appealing web design, hoping that it will lead to more conversions and sales. But do you think website design really matter for your business success? Is a simple web design more crucial than persuasive design? What factors can make your website great? What users really want? Does adding a wow factors leave a positive impact on your audience, does it impact the bottom line?<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.branex.ae\/blog\/website-redesign-conversions\/#Minimalist_vs_Crowded_Websites\" title=\"Minimalist vs. Crowded Websites\">Minimalist vs. Crowded Websites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.branex.ae\/blog\/website-redesign-conversions\/#What_Makes_Your_Website_Credible\" title=\"What Makes Your Website Credible?\">What Makes Your Website Credible?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.branex.ae\/blog\/website-redesign-conversions\/#Why_Avoiding_Crowded_Website_is_Important\" title=\"Why Avoiding Crowded Website is Important?\">Why Avoiding Crowded Website is Important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.branex.ae\/blog\/website-redesign-conversions\/#Help_Users_to_Make_Faster_Purchase_Decision\" title=\"Help Users to Make Faster Purchase Decision\">Help Users to Make Faster Purchase Decision<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.branex.ae\/blog\/website-redesign-conversions\/#White_Space_Matters_Most\" title=\"White Space Matters Most\">White Space Matters Most<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.branex.ae\/blog\/website-redesign-conversions\/#Eliminate_All_Pop-Ups\" title=\"Eliminate All Pop-Ups\">Eliminate All Pop-Ups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.branex.ae\/blog\/website-redesign-conversions\/#Focus_on_Quality_Content\" title=\"Focus on Quality Content\">Focus on Quality Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.branex.ae\/blog\/website-redesign-conversions\/#Meet_Users_Expectations\" title=\"Meet Users\u2019 Expectations\">Meet Users\u2019 Expectations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.branex.ae\/blog\/website-redesign-conversions\/#An_Appealing_Website_Design_Leads_to_More_Conversions\" title=\"An Appealing Website Design Leads to More Conversions\">An Appealing Website Design Leads to More Conversions<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Minimalist_vs_Crowded_Websites\"><\/span><span style=\"color: #800000;\"><b>Minimalist vs. Crowded Websites<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Is simplicity the key factor that can make your website design a big hit? Or does a crowded web design with a lot of information and images on each page work the best?<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3455 size-full\" src=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/03\/minimal-website.jpg\" alt=\"\" width=\"1347\" height=\"636\" srcset=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/03\/minimal-website.jpg 1347w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/03\/minimal-website-300x142.jpg 300w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/03\/minimal-website-768x363.jpg 768w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/03\/minimal-website-1024x483.jpg 1024w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/03\/minimal-website-260x123.jpg 260w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/03\/minimal-website-50x24.jpg 50w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/03\/minimal-website-150x71.jpg 150w\" sizes=\"(max-width: 1347px) 100vw, 1347px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter wp-image-3456 size-full\" src=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/03\/minimal-website.jpg-1.jpg\" alt=\"\" width=\"1361\" height=\"628\" srcset=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/03\/minimal-website.jpg-1.jpg 1361w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/03\/minimal-website.jpg-1-300x138.jpg 300w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/03\/minimal-website.jpg-1-768x354.jpg 768w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/03\/minimal-website.jpg-1-1024x472.jpg 1024w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/03\/minimal-website.jpg-1-260x120.jpg 260w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/03\/minimal-website.jpg-1-50x23.jpg 50w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/03\/minimal-website.jpg-1-150x69.jpg 150w\" sizes=\"(max-width: 1361px) 100vw, 1361px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">A study conducted by usability.gov says, \u201c<\/span><i><span style=\"font-weight: 400;\">Having a credible looking website scored 4 out of 5 on the relative importance scale\u201d. <\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">There are many common question that many business owners might have when it comes to website designing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this blog, you will learn a few key web design principles to keep in mind and what factors a website owner should consider to create a website design that generate more sales and profits.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_Makes_Your_Website_Credible\"><\/span><strong><span style=\"color: #800000;\">What Makes Your Website Credible?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">According to different researches and surveys, having a credible website is key. Here are some effective ways <a href=\"http:\/\/usability.gov\/pdfs\/chapter2.pdf\" target=\"_blank\" rel=\"nofollow noopener\">explained by usability.gov<\/a> that you can do to make your website credible.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">Arrange your website elements in a logical manner<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">Add references in your blogs, infographics<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">Provide complete author\u2019s bio and his\/her social media links<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">Make sure your website looks professional<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">Make sure you regularly post fresh content on your blog<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">Provide outbound links and give credit to research and statistics for references<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">Add a FAQs section<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Why_Avoiding_Crowded_Website_is_Important\"><\/span><span style=\"color: #800000;\"><strong>Why Avoiding Crowded Website is Important?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Having a minimalist, uncluttered website is crucial, especially if you really want to make your website look more professional. Making it clean and simple is an important yet overlooked aspect of websites. Moreover, it is important to be consistent in terms of website positioning. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Arrange all the important items on your website in a way that it will make it easier for users to use your website, thus providing a great user experience and improving web usability. Make your navigation simpler and easier and use them on the same location on every page. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember: creating a consistent website is key.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out the example of cluttered, crowded website:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3449\" src=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/03\/Chester-Tourist.jpg\" alt=\"\" width=\"800\" height=\"364\" srcset=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/03\/Chester-Tourist.jpg 1349w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/03\/Chester-Tourist-300x136.jpg 300w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/03\/Chester-Tourist-768x349.jpg 768w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/03\/Chester-Tourist-1024x465.jpg 1024w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/03\/Chester-Tourist-260x118.jpg 260w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/03\/Chester-Tourist-50x23.jpg 50w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/03\/Chester-Tourist-150x68.jpg 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">And have a look at this clean, simple web design:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3450\" src=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/03\/Square.jpg\" alt=\"\" width=\"800\" height=\"405\" srcset=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/03\/Square.jpg 1255w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/03\/Square-300x152.jpg 300w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/03\/Square-768x389.jpg 768w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/03\/Square-1024x518.jpg 1024w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/03\/Square-260x132.jpg 260w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/03\/Square-50x25.jpg 50w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/03\/Square-148x75.jpg 148w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Now ask yourself, which one looks more credible? Which one are you more likely to open your wallet? It simply helps you understand that uncluttered, minimalist website design is important for your business.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Help_Users_to_Make_Faster_Purchase_Decision\"><\/span><span style=\"color: #800000;\"><b>Help Users to Make Faster Purchase Decision<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Providing users with the details of different packages is key so that they will compare your packages. This will make easier for users to weigh the pros and cons of packages without going to different pages on your website to know the details of each package. Let users check the important details they want to compare. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is a good example of pricing packages that usually SaaS business mention on their website.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3452 size-full\" src=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/03\/TaskQue-Plans.jpg\" alt=\"\" width=\"1365\" height=\"637\" srcset=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/03\/TaskQue-Plans.jpg 1365w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/03\/TaskQue-Plans-300x140.jpg 300w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/03\/TaskQue-Plans-768x358.jpg 768w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/03\/TaskQue-Plans-1024x478.jpg 1024w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/03\/TaskQue-Plans-260x121.jpg 260w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/03\/TaskQue-Plans-50x23.jpg 50w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/03\/TaskQue-Plans-150x70.jpg 150w\" sizes=\"(max-width: 1365px) 100vw, 1365px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Moreover, you can also allow users to easily compare your products to make it easier for them to make a fast purchase decision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Try using similar strategy for your website and see what kind of response you get.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"White_Space_Matters_Most\"><\/span><span style=\"color: #800000;\"><b>White Space Matters Most<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It is important to incorporate some white space in your website design and allow your content and design elements some room to breathe. It will make your website a clean, fresh and sophisticated look.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Eliminate_All_Pop-Ups\"><\/span><span style=\"color: #800000;\"><b>Eliminate All Pop-Ups<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You will surely agree with the point that pop-ups are annoying and interrupt web usability. So, it is important to not just remove all popups, but avoid any irritating graphics that get in the way of users. A website with minimal distractions can provide a more seamless user experience, while increasing your chances of getting more leads.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Focus_on_Quality_Content\"><\/span><span style=\"color: #800000;\"><b>Focus on Quality Content<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Engaging, high quality content appears to be one of the most important factors for your company website. Consider investing your time and efforts on producing quality, great content that persuade users to take action. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be the influencer in whatever field you are in by just participating on different forums, Twitter and Facebook. By acting as an influencer, people will follow you or ask for advice when they are looking for products related to your industry. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This way influencer marketing can work, rather than writing useless content that have no takeaways. Remember, your official blog us a direct reflection on your business, products or services you offer. If you have a company blog, update it regularly, and provide real solutions to your prospects\u2019 problems.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Meet_Users_Expectations\"><\/span><span style=\"color: #800000;\"><b>Meet Users\u2019 Expectations<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The importance of having a website that offers great user experience can\u2019t be denied. According Hubspot survey, 76% of users say the most important element of a website is website usability. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A website that is easy to use can get you more sales and revenue. Think, why would customers prefer your frustrating website if your competitor offers a painless, easy to use website? A website that is user-friendly can improve the user experience and allow users to get their tasks efficiently and quickly. Set your usability goals and satisfaction rate that how long it should take a user to find their desired product on your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are some tools that help you gather feedback from your potential and existing customers.\u00a0These\u00a0tools that can help gather feedback from users so marketers can get the idea of how usable their website is:<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/www.usertesting.com\/\" target=\"_blank\" rel=\"nofollow noopener\">User Testing<\/a><\/li>\n<li><a href=\"http:\/\/www.kaushik.net\/avinash\/4q-the-best-online-survey-for-a-website-yours-free\/\" target=\"_blank\" rel=\"nofollow noopener\">Avinash Kaushik\u2019s survey questions<\/a><\/li>\n<li><a href=\"http:\/\/kissinsights.com\/\" target=\"_blank\" rel=\"nofollow noopener\">KISSinsights<\/a><\/li>\n<li><a href=\"http:\/\/www.google.com\/analytics\/\" target=\"_blank\" rel=\"nofollow noopener\">Google Analytics<\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Website design is important and depends on region to region and demographics. But what doesn\u2019t vary at all is website usability. Make sure you are using the right tool to test your website.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"An_Appealing_Website_Design_Leads_to_More_Conversions\"><\/span><span style=\"color: #800000;\"><b>An Appealing Website Design Leads to More Conversions<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Believe it or not, improving your business website design leads to more revenue. But it happens only when your website provides clear design, great content, easy navigation and awesome user experience. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Get customer feedback by conducting surveys, perform tests and perform constant iteration to increase your website usability. Ultimately, you will be able to declutter your website, improve your website design aesthetics, and increase the credibility of your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your company website doesn\u2019t satisfy you and your customers, hire a <\/span><a href=\"https:\/\/www.branex.ae\/\" target=\"_blank\"><b>web design company in Dubai<\/b><\/a><span style=\"font-weight: 400;\"> to do some beautification work and find a design that you really want for your business. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to website redesign, businesses invest thousands of dollars to get a more appealing web design, hoping that it will lead to more conversions&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3458,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[222,134,221,179,220],"_links":{"self":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts\/3447"}],"collection":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/comments?post=3447"}],"version-history":[{"count":0,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts\/3447\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/media\/3458"}],"wp:attachment":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/media?parent=3447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/categories?post=3447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/tags?post=3447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}