{"id":3475,"date":"2017-04-11T07:46:33","date_gmt":"2017-04-11T07:46:33","guid":{"rendered":"https:\/\/www.branex.ae\/blog\/?p=3475"},"modified":"2026-07-14T06:40:37","modified_gmt":"2026-07-14T06:40:37","slug":"social-media-marketing-trends-2017","status":"publish","type":"post","link":"https:\/\/www.branex.ae\/blog\/social-media-marketing-trends-2017\/","title":{"rendered":"Social Media Marketing Trends to Watch in 2017"},"content":{"rendered":"<p>Social media networks have now become an important part of our everyday lives. No matter if it is Facebook, Twitter, Snapchat, or Instagram, the connection of people and technology is resonating with our tribal curiosity and creativity. In reality, technology is becoming more human.<\/p>\n<p><span style=\"font-weight: 400;\">Social media channels and smartphones are the perfect storm. We are now captivated and captured by both technologies. They are impacting our daily lives \u2013 how we work, play, socialize and perform any action.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what are the latest <a href=\"https:\/\/www.branex.ae\/blog\/social-media-marketing-for-small-business\/\" target=\"_blank\" rel=\"noopener\">social media marketing<\/a> trends these day and what they have in store for us as entrepreneurs, business owners, online marketers and most of all, as passionate and complicated humans.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.branex.ae\/blog\/social-media-marketing-trends-2017\/#The_Rise_of_Chatbots\" >The Rise of Chatbots<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.branex.ae\/blog\/social-media-marketing-trends-2017\/#Expiring_Content\" >Expiring Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.branex.ae\/blog\/social-media-marketing-trends-2017\/#Getting_Organic_Traffic_is_Important\" >Getting Organic Traffic is Important<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.branex.ae\/blog\/social-media-marketing-trends-2017\/#Automation_is_now_very_important\" >Automation is now very important<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.branex.ae\/blog\/social-media-marketing-trends-2017\/#Personalization_is_becoming_Key\" >Personalization is becoming Key<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.branex.ae\/blog\/social-media-marketing-trends-2017\/#Video_Streaming\" >Video Streaming<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.branex.ae\/blog\/social-media-marketing-trends-2017\/#Influencer_Marketing\" >Influencer Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.branex.ae\/blog\/social-media-marketing-trends-2017\/#Artificial_Intelligence\" >Artificial Intelligence<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_Rise_of_Chatbots\"><\/span><span style=\"color: #800000;\"><b>The Rise of Chatbots<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Chatbots are artificial intelligence powered robots or you can say conversational agents that are tailor-made to resolve customer\u2019s issues with an intelligent conversation without any human involvement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this age of machine learning and artificial intelligence, it\u2019s all about embedding human intelligence in machines. Facebook chatbots are rapidly gaining massive popularity and are providing a new tool for digital marketers to leverage. These chatbots are the incorporation of automatic chatbots within chat apps such as Facebook Messenger, Slack or more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chatbots help bands to automate tasks and help in retrieving the important information. They are gradually becoming a crucial way to improve customer experience by providing excellent customer support service and real-time interaction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this age of instant gratification, customers are looking for immediate response to their comments and queries. The chatbots are designed in a way that they are able to respond to answer all the queries raised by customers, without human interaction. In addition, they can help in creating a strong relationship with current and potential buyers, without spending a lot of money.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Expiring_Content\"><\/span><span style=\"color: #800000;\"><b>Expiring Content<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Capturing the interest of audience is a battle between brands with sufficient budgets and tech-savvy marketers with little budget. The challenge for businesses these days is to stand out and gain attention of users. Now traditional marketing tactics don\u2019t work like they used to do in past.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But Snapchat, the most famous social media platform these days, has decided to work on an entirely different approach. Make content disappeared.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This approach brought the sense of urgency among audience. Users now know that they had a very short amount of time to read or view content before it expires.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This algorithm allows users to watch 10 seconds videos that are disappeared after one view and then it extended to Snapchat stories which last for 24 hours.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram observed this marketing tactic and introduced their own <a href=\"https:\/\/www.branex.ae\/blog\/infographics\/add-instagram-to-your-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\">Instagram Stories<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If truth be told, expiring or disappearing content is now part of the ever-changing social media landscape. It\u2019s a new <a href=\"https:\/\/www.branex.ae\/social-media-marketing\/\"><strong>social media marketing<\/strong><\/a> trend that brands need to try and test for your upcoming digital marketing campaigns.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Getting_Organic_Traffic_is_Important\"><\/span><span style=\"color: #800000;\"><b>Getting Organic Traffic is Important<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In past, gaining attention was so easy and straightforward. You easily got likes and shares on Facebook and made followers on Twitter. But now, it is not the case.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook, Instagram, Snapchat and other social media channels are removing sequential timeline updates. Now brands can get online visibility only when they are ready to pull out the credit card. In fact, social media marketing is just becoming another paid media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, this will make more and more marketers to go back and follow the digital basics. They need to:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">Optimize for search engine ranking pages so your band rank on the first page.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">Creating a list of subscribers so you can reach your audience without using any Google or Facebook algorithm blocking or filtering your content and updates.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">Working harder to come up with marketing tricks that include growth hacking \u2013 a new science of marketing.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">So, it\u2019s not necessary to open your wallet for social media marketing every time, it\u2019s time to pursue a multi-channel strategy and get <a href=\"http:\/\/www.jeffbullas.com\/2017\/02\/16\/7-insider-tips-get-traffic-search-engines\/\" target=\"_blank\" rel=\"nofollow noopener\">website traffic organically<\/a> <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Automation_is_now_very_important\"><\/span><span style=\"color: #800000;\"><b>Automation is now very important<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With the rise of social media networks, <a href=\"https:\/\/www.branex.ae\/digital-marketing-agency-dubai\/\"><strong>digital marketing<\/strong><\/a> has become complicated and messy endeavor for many marketers. Managing every social media platform has now become important for brands to stay on top of customers\u2019 mind. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is the reason, apps such as Hubspot, Buffer, Markteo and different other marketing automation software are now become essential for any business no matter, small, medium or large.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These automation tools are smarter, intuitive and affordable for many marketers. If your startup is not using any of these automation tools, think about it otherwise your customers won\u2019t think for a second to prefer your competitors over your brand.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Personalization_is_becoming_Key\"><\/span><span style=\"color: #800000;\"><b>Personalization is becoming Key<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As social media tools are becoming smarter and customers\u2019 resistance to paid advertising grows higher, the need of personalized and relevant content becomes more important than ever.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook retargeting and adverts driven by determining by where the visitor have been on the web and their interests are becoming the smart digital advertising tactic for remarketing campaigns. It delivers relevant, personalized content that converts at a much faster rate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital marketing automation and remarketing techniques allow marketers to send the right content to the right customer at the right time. Relevant and personalized content is king for capturing audience attention in this noisy world of data clutter.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Video_Streaming\"><\/span><span style=\"color: #800000;\"><b>Video Streaming<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Live video streaming is an amazing way to engage with your audience. This trend is changing how we share our experiences, stories, life events no matter personal or business. Video streaming can also help brands to build trust and credibility online with authentic and relevant content.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Influencer_Marketing\"><\/span><span style=\"color: #800000;\"><b>Influencer Marketing<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Bloggers create content on food, web design, fashion, <a href=\"https:\/\/www.branex.ae\/blog\/mobile-app-development-tips-millennial-friendly-app\/\" target=\"_blank\" rel=\"noopener\">mobile app development<\/a> and thousands of other topics. This way, they build loyal followers and fans on Twitter, Facebook, Instagram and other social media channels. They construct credibility and build trust via their authentic content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Influencers and thought leaders who have built reach globally are the new way to target customers. Brands are now focusing on influencer marketing to reach their potential customers and brand admirers.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Artificial_Intelligence\"><\/span><span style=\"color: #800000;\"><b>Artificial Intelligence<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As the data volume increases exponentially, the need of artificial intelligence and <a href=\"https:\/\/www.branex.ae\/blog\/branding-and-machine-learning\/\" target=\"_blank\" rel=\"noopener\">machine learning<\/a> tools with big, powerful processors is getting higher. Artificial intelligence is being used on Google, Facebook and other social media networks that we don\u2019t even bother to notice.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">LinkedIn uses artificial intelligence to provide better and relevant job matching between companies and candidates<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">Pinterest uses artificial intelligence to boost image search and recognition<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">Facebook tag feature with facial recognition, newsfeed algorithms, friends are all done by artificial intelligence algorithms.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As online marketers, you need to stay updated with these technologies and trends emerge in digital marketing to grow your brand.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media networks have now become an important part of our everyday lives. No matter if it is Facebook, Twitter, Snapchat, or Instagram, the connection of&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3477,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[183],"tags":[228,188,229,225,67,227],"class_list":["post-3475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-digital-marketers","tag-digital-marketing-trends","tag-online-marketers","tag-social-media","tag-social-media-marketing","tag-social-media-marketing-trends"],"_links":{"self":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts\/3475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/comments?post=3475"}],"version-history":[{"count":2,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts\/3475\/revisions"}],"predecessor-version":[{"id":9912,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts\/3475\/revisions\/9912"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/media\/3477"}],"wp:attachment":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/media?parent=3475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/categories?post=3475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/tags?post=3475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}