<\/span><\/h3>\nIf you are investing your time and efforts to design a mobile app, you need to make sure that it\u2019s going to be a worthwhile endeavor for your brand. But prior to taking the step of mobile app development, it\u2019s critical that you first need a website that is mobile-optimized.<\/span><\/p>\nA responsive website design is the most important step to take before you design a mobile app. A mobile design adapts the screen size, ensuring that the onsite user-experience is never sacrificed. Without this mobile optimized design, users are often experienced a website layout that required zooming in or out, scrolling, sections that are difficult to click or display fields that are too small.<\/span><\/p>\n<\/span>Does Investing in Mobile App is the Right Move for Your Brand?<\/b><\/span><\/span><\/h3>\nWhen it comes to figuring it out whether a mobile app is the right fit for your company, it is important to consider that there is no one size fits all. But if truth be told, there are some areas of consideration that should help brands to get started on the right direction.<\/span><\/p>\n<\/span>Functionality:<\/b><\/span> Figure out are there some unique design elements that users will not be able to find on your business website.<\/span><\/span><\/h4>\n<\/span>Convenience:<\/b><\/span> Figure out will your customers be likely to use your business app on a consistent basis? Will your app offer convenience and ease for engaging with your band?<\/span><\/span><\/h4>\n<\/span>Marketing:<\/span> <\/b>Do you have enough budget and resources for mobile app marketing?<\/span><\/span><\/h4>\nHere I\u2019ve discussed some brands that demonstrate these best practices when it comes to mobile app development and are indeed amazing examples of not only beautiful mobile app design, but are actually successful mobile apps that engage users. Since, these brands are entirely different from each other, we can learn a lot from the guidelines and strategies they followed.<\/span><\/p>\n<\/span>Functionality<\/b><\/span><\/span><\/h3>\nIf your mobile app has the same features, benefits and functionalities as your desktop website, users will show no interest to download it. Content present in your app must be different from your website, no matter if it\u2019s a special feature for users or any unique design element, there should always be something unique that makes your app stand out. If we take it from users\u2019 perspective, an app needs efforts and real estate to offer something unique that catches users\u2019 attention.<\/span><\/p>\nWhen you are in the design and development phase, it is advised to start with a minimized version of your website, so that you can iterate according to the needs of the users.<\/span><\/p>\nLet\u2019s take an example of Ray-Ban here: it beautifully integrates unique and exclusive functionality into their app design. The brand offers a myriad variety of sunglasses and eyeglasses and these products are usually difficult to find online. But the virtual try-on feature is awesome.<\/span><\/p>\n![\"Ray](\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/04\/Ray-ban.jpeg\")
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Users can take a picture of themselves by wearing any single frame that the brand sells, allowing customers to determine which they find most fitting for their face and style prior to making the decision to buy the product. This unique feature takes the idea of offline and physical store shopping to the real world of mobile app shopping.<\/span><\/p>\n<\/span>Convenience<\/b><\/span><\/span><\/h3>\nBelieve it or not, mobile apps have a very short shelf-life and if they are not used on a regular basis, they are likely to be uninstalled from users\u2019 phones. While making a decision whether or not investing in a mobile app for your business is a good decision or not, it is important to keep in mind your target audience and how likely they will be to regularly engage with your app. Customers open an app only when they are looking to consume content, buy a new discount offer, book a favorite restaurant table, or engage with brand in some way, if your app fulfills their desired needs, you are on the right path.<\/span><\/p>\nLet\u2019s talk about Zeel here: customers can enjoy this app in the comfort of their own home. For regular customers, the app makes it much easier to book a message whenever they want to schedule one. With this app, all options required when booking are remarkably easy to fill out and complete the corresponding forms. <\/span><\/p>\n![\"Zeel\"](\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/04\/Zeel.jpg\")
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Most of all, scheduling the appointment is not a big deal at all. When users download the app and log in with all their important information, all the information automatically saved making it time-efficient to use. Moreover, the app offers a convenient way to book their appointments and is likely to be the easiest way to do so.<\/span><\/p>\n