
{"id":3553,"date":"2017-05-22T10:06:01","date_gmt":"2017-05-22T10:06:01","guid":{"rendered":"https:\/\/www.branex.ae\/blog\/?p=3553"},"modified":"2017-05-22T10:09:37","modified_gmt":"2017-05-22T10:09:37","slug":"websites-traffic-mistakes","status":"publish","type":"post","link":"https:\/\/www.branex.ae\/blog\/websites-traffic-mistakes\/","title":{"rendered":"8 Mistakes You&#8217;re Making That Are Choking Your Website\u2019s Traffic"},"content":{"rendered":"<p>Getting more website traffic is one of the most significant elements of any online marketing strategy &#8211; for most brands, it is the most important one. How could any business ever expect to sell its products or services online without getting website traffic?<\/p>\n<p><span style=\"font-weight: 400;\">But there are some good and the bad ways to achieve this goal. You can get a lot of website traffic through some legit ways, and you can opt for some short cuts (illegal) ways to win the race. Being an online marketer, it\u2019s your job to make the decision whether the methods you are opting for are morally acceptable on your own or not. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From a marketing standpoint, the traffic you will get from some techniques will give you short-term results, i.e. hurt your brand reputation, or you will never get conversions. Therefore, all your brand needs to avoid these traffic generation mistakes to gain authentic, high-converting website traffic.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.branex.ae\/blog\/websites-traffic-mistakes\/#1_Reposting_the_Self-Promotional_Message_Repeatedly\" >1. Reposting the Self-Promotional Message Repeatedly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.branex.ae\/blog\/websites-traffic-mistakes\/#2_Not_Giving_Your_Audience_a_Real_Reason_to_Follow_You_Back\" >2. Not Giving Your Audience a Real Reason to Follow You Back<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.branex.ae\/blog\/websites-traffic-mistakes\/#3_Trying_to_Be_Everywhere_on_Social_Media\" >3. Trying to Be Everywhere on Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.branex.ae\/blog\/websites-traffic-mistakes\/#4_Creating_Unnatural_Link_Profiles\" >4. Creating Unnatural Link Profiles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.branex.ae\/blog\/websites-traffic-mistakes\/#5_Creating_Content_is_enough\" >5. Creating Content is enough<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.branex.ae\/blog\/websites-traffic-mistakes\/#6_Content_Marketing_and_SEO_are_the_Same\" >6. Content Marketing and SEO are the Same<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.branex.ae\/blog\/websites-traffic-mistakes\/#7_Ignoring_the_Power_of_Content_Distribution\" >7. Ignoring the Power of Content Distribution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.branex.ae\/blog\/websites-traffic-mistakes\/#8_Expecting_Results_Too_Soon\" >8. Expecting Results Too Soon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.branex.ae\/blog\/websites-traffic-mistakes\/#Key_Takeaways\" >Key Takeaways<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1_Reposting_the_Self-Promotional_Message_Repeatedly\"><\/span><span style=\"color: #800000;\"><b>1. Reposting the Self-Promotional Message Repeatedly<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is probably the most common reason why so many brands fail at social media. Here is a misconception: Without a sales message, consumers won\u2019t bother to buy your products. So, you need to repost the same message with a pure sales message again and again.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media marketing works best by offering real value to your consumers and sales message, on the other hand, seldom offer value on its own. In case, if they provide value, reposting the same message again and again makes it less ineffective. If someone has already seen your post, the value is gone. They won\u2019t click your link again, and this you won\u2019t get more traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But that doesn\u2019t mean you should never post a sales message, but when it comes to <a href=\"https:\/\/www.branex.ae\/blog\/social-media-marketing-for-small-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">social media marketing for small business<\/a>, you need to ensure the percentage of sales elements within your posts is very less. Your posts need to provide value to your consumers before you can use it to promote your products to your audience.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Not_Giving_Your_Audience_a_Real_Reason_to_Follow_You_Back\"><\/span><span style=\"color: #800000;\"><strong>2. Not Giving Your Audience a Real Reason to Follow You Back<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you want people to follow your brand on any social media channel, you need to give users a real reason to do so. And the best reason you can give to a user to follow your brand is by offering value with your social media posts. Without that value, you won\u2019t be able to increase your followers. If you don\u2019t provide value to people, then how could you expect people to follow your brand and visit your website?<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Trying_to_Be_Everywhere_on_Social_Media\"><\/span><span style=\"color: #800000;\"><b>3. Trying to Be Everywhere on Social Media<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Okay, that\u2019s cool if you are harnessing the power of social media marketing, but it doesn\u2019t mean to be active on every network at the same time. When you do that, you will get yourself in trouble without getting the desired results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A much better approach is to carefully choose the best digital platforms where your target audience spends their most of time online. You can always widen your horizons later on, but for the start, try to be proactively present on 2 or 3 channels. Don\u2019t try to work hard on every platform at once, instead, strategically use a few networks right first. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Creating_Unnatural_Link_Profiles\"><\/span><span style=\"color: #800000;\"><strong>4. Creating Unnatural Link Profiles<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Many companies use this SEO strategy to buy unnatural links from shady companies to get more traffic. This short term strategy might work, but at some point, it will backfire in terms of rankings. Google may either down your rankings or strike you from the indexing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The safest approach to link building is to do it manually, creating guest posts for bloggers, participating in communities and forums. This type of SEO strategy may take some time, by it gives you long-term results. Organically growing your links through high-level SEO techniques can effectively build your audience in relation to the backlinks.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Creating_Content_is_enough\"><\/span><span style=\"color: #800000;\"><b>5. Creating Content is enough<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are some marketers who think that creating content is enough for your website. Of course, content plays a key role in improving your online presence, but doing some keyword research, creating some backlinks and optimizing your content are a few essential steps that you need to do if you are expecting your rankings to rise.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Content_Marketing_and_SEO_are_the_Same\"><\/span><span style=\"color: #800000;\"><strong>6. Content Marketing and SEO are the Same<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Some online marketers think that creating many pieces of content that don\u2019t give value, poorly optimized and don\u2019t have shareworthy information can do wonders for their brand. But this is exactly not the case, such content pieces never work well for your SEO. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Content marketing is all about creating valuable content that makes your readers to like, share and engage, NOT to help your SEO. Content marketing is there to gain user engagement, while SEO can make your already valuable traffic more visible to get higher rankings on search engines.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Ignoring_the_Power_of_Content_Distribution\"><\/span><span style=\"color: #800000;\"><b>7. Ignoring the Power of Content Distribution<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Content distribution is an important part of content marketing strategy. Creating some pieces of content, posting them on blog and wait for the massive traffic to come in your blog won\u2019t work. For content marketing, you need to discover the ways how you content will reach to your target audience. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media marketing plays a key role to get your content distributed and let your brand voice be heard by new audiences. SEO and email marketing also play a vital role in content distribution efforts.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Expecting_Results_Too_Soon\"><\/span><strong><span style=\"color: #800000;\">8. Expecting Results Too Soon<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Expecting content marketing to do wonders for your business in a very short amount of time is the most common mistake many companies make. You won\u2019t get massive traffic by posting one guest post, or blog post. It takes time to achieve huge number of page views, likes and shares. <a href=\"https:\/\/www.branex.ae\/blog\/10-content-marketing-tips-on-a-budget\/\" target=\"_blank\" rel=\"noopener noreferrer\">Content marketing<\/a> is a powerful strategy that takes time and works for long run, it won\u2019t give you overnight success.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span><span style=\"color: #800000;\"><strong>Key Takeaways<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Are you guilty of making any of these mistakes? Did you get more traffic to your website with any of these tricks? If you find trouble increasing your web traffic, do connect with us. Branex is helping startups turning their websites into lead generation machine by providing effective <a href=\"https:\/\/www.branex.ae\/social-media-marketing\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>social media marketing <\/strong><\/a><\/span><b>\u00a0<\/b>solution<span style=\"font-weight: 400;\">\u00a0to get traffic, leads and conversions.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Getting more website traffic is one of the most significant elements of any online marketing strategy &#8211; for most brands, it is the most important one&#8230;.<\/p>\n","protected":false},"author":2,"featured_media":3555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[243,242,241,240,77],"class_list":["post-3553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-conversions","tag-generation","tag-leads","tag-traffic-generation","tag-website-traffic"],"_links":{"self":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts\/3553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/comments?post=3553"}],"version-history":[{"count":0,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts\/3553\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/media\/3555"}],"wp:attachment":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/media?parent=3553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/categories?post=3553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/tags?post=3553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}