Digital Marketing<\/strong><\/a> Nanodegree program.<\/p>\nThis program is tailor-made to polish the skills of individuals in order to get them hired in this highly-competitive job market. Udacity offers platform\u2019s proficiency for the most relevant marketing platforms, so that you can fully understand the basics of digital marketing to content strategy to paid advertising and analytics.<\/p>\n
With Udacity\u2019 course, you\u2019ll get to know how to run live campaigns on major marketing platforms how to create a strategy, how to purchase and sell ads and more.<\/p>\n
Topics include:<\/strong><\/p>\n\n- Content Strategy<\/li>\n
- Search Engine Marketing<\/li>\n
- Display Advertising<\/li>\n
- Social Media Advertising with Facebook<\/li>\n
- Measure and Optimize with Google Analytics<\/li>\n
- Market Your Content<\/li>\n
- Run a Facebook Campaign<\/li>\n
- Search Engine Optimization (SEO) Audit<\/li>\n
- Run an Adwords Campaign<\/li>\n<\/ul>\n
<\/span>4. \u201cWhat is Social\u201d by Northwestern University<\/span><\/h2>\n\u201cWhat is Social\u201d is a massive open online course (MOOC) for entrepreneurs, executives, marketing professionals and business owners who are willing to improve their social media marketing strategy using proven techniques. This hands-on class gives you an action-based introduction to social media and ways to grow your professional persona.<\/p>\n
Topics include:<\/strong><\/p>\n\n- Social trends<\/li>\n
- Defining target audiences<\/li>\n
- Data analysis<\/li>\n<\/ul>\n
<\/span>5. Facebook Blueprint Certification<\/span><\/h2>\nFacebook certification program offers an advanced level of Facebook and Instagram marketing techniques. Facebook Blueprint teaches you how to get the most out of Facebook\u2019s tools so that you can meet your business goals. It is a perfect course for digital marketing agencies, advertising companies, marketers, and small businesses as it offers everything you need to running a successful advertising campaigns using Facebook page.<\/p>\n
Facebook Blueprint is free, self-paced social media classes that covers case studies from real businesses, in-person training, and knowledge checks. Most of all, the course is too flexible, conveniently accessible and cover all best practices and top strategies used by top brands.<\/p>\n
Topics include:<\/strong><\/p>\n\n- Campaign Optimization<\/li>\n
- Creative Best Practices<\/li>\n
- Purchasing Ads<\/li>\n
- Ad Targeting<\/li>\n
- Facebook Terminology and basics<\/li>\n
- Best Practices for Facebook & Instagram Posting<\/li>\n
- Optimizing Facebook & Instagram Advertising<\/li>\n
- Creating a quality Facebook Page and experience<\/li>\n<\/ul>\n
<\/span>6. Marketing in a Digital World<\/span><\/h2>\n\u201cMarketing in a Digital World\u201d is a free marketing course offered by Coursera that has educated more than 100,000 students to this date. This course is taught by University of Illinois and focuses on the transformation of marketing strategies and tactics into a digital world.<\/p>\n
This course is perfect for online marketers looking to understand the basics of marketing industry stands today and how your business can leverage advanced strategies to entice more and more customers.<\/p>\n
Topics include:<\/strong><\/p>\n\n- How smartphones and 3D devices are transforming the marketing field<\/li>\n
- How power is shifting from brands to consumers<\/li>\n
- A variety of product ideas that work best in a digital world<\/li>\n<\/ul>\n
<\/span>7. Google AdWords<\/span><\/h2>\nIf you are struggling to rank higher on the first page of Google, then Google AdWords certification is the perfect way to go. Increasing the discoverability of your social media content, increasing your user-base, driving traffic, and meeting your business objectives is what you\u2019ll learn from this course.<\/p>\n
Google AdWords certification helps you learn the basics and intermediate SEO skills, ensuring your content gets higher position on search engine results. With this certification, marketers also learn how to create, execute and manage an advertising campaign using AdWords Google.<\/p>\n
Courses include:<\/strong><\/p>\n\n- AdWords Fundamentals<\/li>\n
- Search Advertising<\/li>\n
- Display Advertising<\/li>\n
- Mobile Advertising<\/li>\n
- Video Advertising<\/li>\n
- Shopping Advertising<\/li>\n<\/ul>\n
Your Turn<\/strong><\/h3>\nIt takes time, effort and patience to achieve mastery in a field. With these great online social media classes and certifications, you\u2019ll become a social media expert that can devise a strategy that works and converts.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
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