
{"id":3711,"date":"2017-07-20T11:38:33","date_gmt":"2017-07-20T11:38:33","guid":{"rendered":"https:\/\/www.branex.ae\/blog\/?p=3711"},"modified":"2017-07-20T11:42:20","modified_gmt":"2017-07-20T11:42:20","slug":"how-to-write-instagram-captions-that-drive-sales","status":"publish","type":"post","link":"https:\/\/www.branex.ae\/blog\/how-to-write-instagram-captions-that-drive-sales\/","title":{"rendered":"How to Write Instagram Captions That Drive Sales?"},"content":{"rendered":"<p>Are you struggling with sales? Would you like to give more reach to your products and your brand? If you really are serious about growing your brand and develop a strong following then Instagram is your magic spell.<\/p>\n<p>With a customer database of more than 300 million monthly users, many brands are finding ways to interact, sell and connect with people on Instagram. Starting from their homes, people are earning just by posting pictures on Instagram. But what makes them special? You too are posting pictures right?<\/p>\n<p>Well, the difference is they are using the right captions for their pictures and you\u2019re not. If you are willing to sell products with Instagram, you need to read this blog till the end. Because in this blog we will explore different ways on how to write Instagram captions that drive sales?<\/p>\n<p>So folks, go grab a Coffee so we can get started.<\/p>\n<p><strong>Before you even start\u2026.. <\/strong><\/p>\n<p>No matter you have a business website or not (although I suggest you <a href=\"https:\/\/www.branex.ae\/design-agency\">make a business website<\/a>) first you need to setup an optimized business account for Instagram.<\/p>\n<p>Keep in mind that marketing is all about your audience, not you. So avoid using selfies in your business account. Keep it strictly business.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.branex.ae\/blog\/how-to-write-instagram-captions-that-drive-sales\/#Check_out_the_profile_of_Starbucks\" >Check out the profile of Starbucks:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.branex.ae\/blog\/how-to-write-instagram-captions-that-drive-sales\/#Isnt_this_simple_short_and_professional\" >Isn\u2019t this simple short and professional?<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.branex.ae\/blog\/how-to-write-instagram-captions-that-drive-sales\/#1_Design_Captivating_Images\" >1. Design Captivating Images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.branex.ae\/blog\/how-to-write-instagram-captions-that-drive-sales\/#2_Every_Caption_should_define_a_story\" >2. Every Caption should define a story<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.branex.ae\/blog\/how-to-write-instagram-captions-that-drive-sales\/#3_Use_relevant_hashtags\" >3. Use relevant hashtags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.branex.ae\/blog\/how-to-write-instagram-captions-that-drive-sales\/#4_Use_Captivating_Call-to-action_button\" >4. Use Captivating Call-to-action button<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.branex.ae\/blog\/how-to-write-instagram-captions-that-drive-sales\/#5_Partner_with_Influencers\" >5. Partner with Influencers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.branex.ae\/blog\/how-to-write-instagram-captions-that-drive-sales\/#Final_remarks\" >Final remarks<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Check_out_the_profile_of_Starbucks\"><\/span><em><strong>Check out the profile of Starbucks:<\/strong><\/em><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/07\/starbucks-profile-.png\"><img decoding=\"async\" class=\"aligncenter wp-image-3712\" src=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/07\/starbucks-profile--640x1024.png\" alt=\"\" width=\"400\" height=\"640\" \/><\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Isnt_this_simple_short_and_professional\"><\/span><strong>Isn\u2019t this simple short and professional?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Secondly, you need to put your website right in the profile. Just like Starbucks did. This is pure organic traffic on your website. Your profile is one place where you can use a clickable link. Use it well.<\/p>\n<p>Now let us look some strategies to devise captions that will drive sales for you.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Design_Captivating_Images\"><\/span><strong>1. <u><strong>Design Captivating Images<\/strong> <\/u><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li style=\"list-style-type: none\">Part of writing an appealing caption is going with a strong image. Here is how tacobell did it the right way:<\/li>\n<\/ol>\n<p><a href=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/07\/caption-instagram.png\"><img decoding=\"async\" class=\"size-full wp-image-3713 aligncenter\" src=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/07\/caption-instagram.png\" alt=\"\" width=\"660\" height=\"377\" srcset=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/07\/caption-instagram.png 660w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/07\/caption-instagram-300x171.png 300w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/07\/caption-instagram-256x146.png 256w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/07\/caption-instagram-50x29.png 50w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/07\/caption-instagram-131x75.png 131w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/a><\/p>\n<p style=\"text-align: center\">The image is appealing plus the caption is short and sweet.<\/p>\n<p>Think. Is it necessary to show the whole stock or you can live with some of the products? Which will look more captivating? Think this through before you post any more pictures to your business account.<\/p>\n<p>The best part of Instagram our filters. Even if you don\u2019t have a really good camera, you can use filters to uplift your pallid photos. Test different filters on your photo and post the one that looks good to your eyes.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Every_Caption_should_define_a_story\"><\/span><strong>2. <u>Every Caption should define a story<\/u><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>On Instagram, there are few accounts whom I look up to when I need inspiration. And Nike is one of them. Their every picture defines a story. A story you can relate to, a story with which you can feel inspired and excited. Here is one particular photo which I love to share:<\/p>\n<p><a href=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/07\/nike-intagram-captions-Branex.png\"><img decoding=\"async\" class=\"aligncenter wp-image-3714\" src=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/07\/nike-intagram-captions-Branex.png\" alt=\"\" width=\"425\" height=\"640\" srcset=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/07\/nike-intagram-captions-Branex.png 680w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/07\/nike-intagram-captions-Branex-199x300.png 199w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/07\/nike-intagram-captions-Branex-97x146.png 97w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/07\/nike-intagram-captions-Branex-33x50.png 33w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/07\/nike-intagram-captions-Branex-50x75.png 50w\" sizes=\"(max-width: 425px) 100vw, 425px\" \/><\/a><\/p>\n<p>Plus the caption tells a story. You can either quit or you can quit complaining and start working.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Use_relevant_hashtags\"><\/span><strong>3. <u>Use relevant hashtags<\/u><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>No matter what people say, hashtags are one thing that can drive an immense amount of traffic on your post and on your website. You can use <a href=\"http:\/\/hashtagify.me\/\" target=\"_blank\" rel=\"nofollow noopener\"> http:\/\/hashtagify.me\/<\/a> to search for hashtags that are relevant to your industry.<\/p>\n<p>Remember that engagement is a two-way street. Follow and pay attention to your followers, and like the posts that are strategically and aesthetically aligned with your brand.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Use_Captivating_Call-to-action_button\"><\/span><strong>4. <u>Use Captivating Call-to-action button<\/u><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Consider adding Call-to-action button on your posts. This is a great way to gain new followers, but make sure the action is relevant to your post. It could be as simple as \u201cShop Now!\u201d or \u201cDownload our app.\u201d<\/p>\n<p><a href=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/07\/call-to-action-instagram-caption-Branex.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-3715\" src=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/07\/call-to-action-instagram-caption-Branex.jpg\" alt=\"call to action instagram caption - Branex\" width=\"773\" height=\"640\" srcset=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/07\/call-to-action-instagram-caption-Branex.jpg 800w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/07\/call-to-action-instagram-caption-Branex-300x248.jpg 300w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/07\/call-to-action-instagram-caption-Branex-176x146.jpg 176w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/07\/call-to-action-instagram-caption-Branex-50x41.jpg 50w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/07\/call-to-action-instagram-caption-Branex-91x75.jpg 91w\" sizes=\"(max-width: 773px) 100vw, 773px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Partner_with_Influencers\"><\/span><strong>5. <u><strong>Partner with Influencers<\/strong> <\/u><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The great thing with influencers is that they already have a built-in line list and a large fan following who trusts &amp; respect their opinions. By working with influencers, you harness their digital popularity to expand your follower count and boost direct sales.<\/p>\n<p><a href=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/07\/influencers-Instagram-captions-Branex.png\"><img decoding=\"async\" class=\"aligncenter wp-image-3716\" src=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/07\/influencers-Instagram-captions-Branex.png\" alt=\"influencers - Instagram captions - Branex\" width=\"773\" height=\"377\" srcset=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/07\/influencers-Instagram-captions-Branex.png 1022w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/07\/influencers-Instagram-captions-Branex-300x146.png 300w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/07\/influencers-Instagram-captions-Branex-260x127.png 260w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/07\/influencers-Instagram-captions-Branex-50x24.png 50w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2017\/07\/influencers-Instagram-captions-Branex-150x73.png 150w\" sizes=\"(max-width: 773px) 100vw, 773px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_remarks\"><\/span><strong><u>Final remarks<\/u><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In addition to creating a post that generates leads, you need to devise a content strategy in order to gain a maximum following for your Instagram account and attract customers to generate sales. You need to test and see how many posts you will be using &amp; set performance indicators for every week.<\/p>\n<p>Pay attention the following you get and respond to them in a friendly manner. Track which of your photos get most of the views and why? Resonate that content with others photos and repeat the process.<\/p>\n<p>As Instagram shifts from a visual platform to a visual marketplace, it can be a powerful sales driver for your business. Thinking strategically about your brand and how it\u2019s portrayed on Instagram has the potential to generate leads and sales better than any other social network.<\/p>\n<p>Are you fed-up with the conventional website development model? You have a vision. We can get you there. <a href=\"https:\/\/www.branex.ae\/\">Start your digital revolution now<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you struggling with sales? Would you like to give more reach to your products and your brand? If you really are serious about growing your&#8230;<\/p>\n","protected":false},"author":16,"featured_media":3722,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[271,273,270,272,67],"class_list":["post-3711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-captions","tag-influencers","tag-instagram","tag-sales","tag-social-media-marketing"],"_links":{"self":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts\/3711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/comments?post=3711"}],"version-history":[{"count":0,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts\/3711\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/media\/3722"}],"wp:attachment":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/media?parent=3711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/categories?post=3711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/tags?post=3711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}