mobile advertising<\/a> is growing at unimaginable pace. So in this scenario if a business owner’s wants to know what are the benefits in the current scenario and future, it will be a very wise question to ask for now.<\/p>\nJeremy Sigel<\/strong>, global director of partnerships and emerging media at the ad agency Essence, who previously logged a stint at the mobile ad company Linkstorm, explained it in this way:<\/p>\n\u201cOur clients were never comfortable with mobile gaming, but they wanted to run video in apps. So they looked the other way for years.\u201d<\/p><\/blockquote>\n
Then, in the past few years, Facebook video became huge, and soon Snapchat came on the scene. \u201cBrands would much rather run an ad next to video on Snapchat featuring content from \u2018The Voice,’\u201d he said. At the same time, mobile game ads \u201cnever graduated to premium for our clients.\u201d<\/p>\n
\u201cWe used to work with companies like [AdColony] and Vungle [another mobile ad network] and we liked them,\u201d he said. \u201cBut we don\u2019t do business with them anymore [for brand advertising].\u201d<\/p><\/blockquote>\n
The constant stream of mobile game companies advertising their own games isn\u2019t what it once was, Sigel added. It used to be a lot easier to launch a mobile game when there were a few hundred thousand apps in the Apple and Google app stores. So lots of big VC-backed game publishers spent as much as they could on game install ads.<\/p>\n
Now, \u201cdiscovery is impossible,\u201d in app stores, said Sigel.<\/p><\/blockquote>\n
Thus, ad spending from small, independent mobile game publishers has thinned out. KC Srinivas, vice president and general manager, video and gaming at the mobile ad company InMobi, said that because the top 10 gaming companies now fully dominate the app store charts, \u201cthey no longer have to spend on user acquisition.\u201d<\/p>\n
A few years ago, \u201cit was about installs, driving ranks,\u201d Srinivas said. \u201cNow, the Top 10 mobile game rankings haven\u2019t changed in 12 months.\u201d<\/p><\/blockquote>\n
Overall, eMarketer says that app install ads climbed 12% to $5.7 billion in 2016 in the US so it\u2019s still a solid market. Zain Jaffer, CEO of Vungle, remains bullish on game advertising, noting that consumers are expected to spend over $100 billion on mobile games globally by 2021, according to the analytics firm App Annie.<\/p>\n
\u201cThe gaming app install market is definitely not drying up,\u201d he said. \u201cAdvertisers are putting more of a priority on the metrics that matter \u2026 what we\u2019re seeing instead is that the industry is growing but advertisers are shifting spend away from inefficient platforms that don\u2019t meet their [goals].<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"
Soon after the advent of mobile apps we started seeing advancements that are related to them and the trend is not believed to stop anytime soon….<\/p>\n","protected":false},"author":7,"featured_media":3766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[182,51],"tags":[14,282,283],"_links":{"self":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts\/3764"}],"collection":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/comments?post=3764"}],"version-history":[{"count":0,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts\/3764\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/media\/3766"}],"wp:attachment":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/media?parent=3764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/categories?post=3764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/tags?post=3764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}