Finally, after a long due, Snap has managed to pull up from the rough news where it was staying from quiet a long time now, but now the company has a really good story to tell regarding its original shows. Ironically, it\u2019s not the Snap officials who are talking about the news at the moment.<\/p>\n
The original Snapchat\/NBC news show \u201cStay Tuned\u201d has managed to pull up some really surprising numbers so far, that is, 29 million unique viewers in less than a month\u2019s time. The report was published by Axios<\/a>. Due to this news only, the Snapchat stocks are witnessing an up-trend since Friday morning.<\/p>\n Although, Snapchat refrained from saying that these many people (29 million) are watching the show for straight 30-60 minutes however, Axios quoted that it is still really impressive for a brand to get its difficult to fetch 25 year old audience to tune in to their show every day, let alone watch the news.<\/p>\n The early success of \u201cStay Tuned\u201d is the latest in a series of positive, now with standing random numbers for Snapchat Discover and particularly for the series itself. On a recent earnings call one of the Snapchat official said that the reality dating show, \u201cPhone Swap\u201d has also reached more than 10 million viewers per episode. It is known that other TV networks like MTV and Channel V would rather kill for such a show with huge viewership.<\/p>\n It must also be noted here that, 10 million people checking out a few seconds of a short form Snapchat series is way too different from 10 million viewers watching a show on TV, but still the numbers are pretty impressive and eye opening. Other indicators are also there that some Discover content also draws similar large number of audiences. ESPN told Business Insider sometime back that it has 18 million users for a month on it. Hearst\u2019s Cosmopolitan has similarly crowded about big numbers on Discover.<\/p>\n Now all this talks raises two major questions:<\/strong><\/p>\n Table of Contents<\/p>\n<\/span><\/div>\n