
{"id":3802,"date":"2017-09-09T10:06:27","date_gmt":"2017-09-09T10:06:27","guid":{"rendered":"https:\/\/www.branex.ae\/blog\/?p=3802"},"modified":"2017-09-09T10:09:45","modified_gmt":"2017-09-09T10:09:45","slug":"how-to-create-a-compelling-facebook-post","status":"publish","type":"post","link":"https:\/\/www.branex.ae\/blog\/how-to-create-a-compelling-facebook-post\/","title":{"rendered":"Here\u2019s How to Create a Compelling Facebook Post that Converts"},"content":{"rendered":"<p>So, you just published a post on your Facebook page and hoping to get maximum clicks, likes and comments.<\/p>\n<p>Creating a remarkable Facebook post can sometimes feel like a mystery. Many digital marketers want to increase their brand reach and audience engagement by creating a perfect Facebook post. But does the perfect Facebook post even exist?<\/p>\n<p>There are many things that can create an engaging yet perfect Facebook post \u2013 visuals, catchy headlines, text, perfect timing and much more. Since there is no standard formula for creating a compelling Facebook post, but you can test out some strategies and tips and create Facebook post that works best for your brand.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.branex.ae\/blog\/how-to-create-a-compelling-facebook-post\/#4_Key_Components_of_an_Engaging_Facebook_Post\" >4 Key Components of an Engaging Facebook Post<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.branex.ae\/blog\/how-to-create-a-compelling-facebook-post\/#1_A_Compelling_Copy\" >1. A Compelling Copy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.branex.ae\/blog\/how-to-create-a-compelling-facebook-post\/#Keep_it_Concise\" >Keep it Concise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.branex.ae\/blog\/how-to-create-a-compelling-facebook-post\/#Use_Emojis\" >Use Emojis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.branex.ae\/blog\/how-to-create-a-compelling-facebook-post\/#Add_a_Catchy_Element\" >Add a Catchy Element<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.branex.ae\/blog\/how-to-create-a-compelling-facebook-post\/#Related_Reads_Facebook_Badges_%E2%80%93_Let_your_Politicians_Know_Who_You_Are\" >Related Reads: Facebook Badges \u2013 Let your Politicians Know Who You Are?<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.branex.ae\/blog\/how-to-create-a-compelling-facebook-post\/#2_Attention-Grabbing_Visuals\" >2. Attention-Grabbing Visuals<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.branex.ae\/blog\/how-to-create-a-compelling-facebook-post\/#Add_a_Number_of_Media_Formats_to_Your_Posts\" >Add a Number of Media Formats to Your Posts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.branex.ae\/blog\/how-to-create-a-compelling-facebook-post\/#Create_Some_New_Social_Assets_to_Use\" >Create Some New Social Assets to Use<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.branex.ae\/blog\/how-to-create-a-compelling-facebook-post\/#3_Video_Content\" >3. Video Content<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.branex.ae\/blog\/how-to-create-a-compelling-facebook-post\/#In_fact_every_post_gets_a_relevancy_score_on_the_basis_of_these_factors\" >In fact, every post gets a relevancy score on the basis of these factors:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.branex.ae\/blog\/how-to-create-a-compelling-facebook-post\/#You_can_increase_engagement_on_your_Facebook_posts_by_following_these_steps\" >You can increase engagement on your Facebook posts by following these steps:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.branex.ae\/blog\/how-to-create-a-compelling-facebook-post\/#4_Use_the_Right_Timing\" >4. Use the Right Timing<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.branex.ae\/blog\/how-to-create-a-compelling-facebook-post\/#Avoid_these_Common_Mistakes\" >Avoid these Common Mistakes<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.branex.ae\/blog\/how-to-create-a-compelling-facebook-post\/#Dont_be_Overly_Promotional\" >Don\u2019t be Overly Promotional:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.branex.ae\/blog\/how-to-create-a-compelling-facebook-post\/#Dont_Create_Long_Posts\" >Don\u2019t Create Long Posts:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.branex.ae\/blog\/how-to-create-a-compelling-facebook-post\/#There_is_No_Clear_CTA\" >There is No Clear CTA<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.branex.ae\/blog\/how-to-create-a-compelling-facebook-post\/#Dont_Optimize_Images_for_the_Platform\" >Don\u2019t Optimize Images for the Platform<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"4_Key_Components_of_an_Engaging_Facebook_Post\"><\/span><strong>4 Key Components of an Engaging Facebook Post<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_A_Compelling_Copy\"><\/span><strong>1. A Compelling Copy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Believe it or not, copywriting is the most important yet effective skill a digital marketer can have. Writing brief and effective copy allows you audience to easily understand your brand message, instead of deciphering what you are actually trying to convey.<\/p>\n<p>Here are 3 tips that digital marketers are advised to keep in mind while writing a Facebook post for their brand.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Keep_it_Concise\"><\/span><strong>Keep it Concise<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your audience time is important so try to convey your brand message within few words. It is recommended to use 20 words for your headlines and 50 words for the description in order to get maximum link clicks.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_Emojis\"><\/span><strong>Use Emojis<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Using emojis in your post is another important tip to get across your brand voice. You can simply use emoji to show a reaction instead of explaining something. In short, emoji is the best alternative to words and helps emit emotion.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Add_a_Catchy_Element\"><\/span><strong>Add a Catchy Element<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While creating a Facebook post, always keep your audience in mind. Try to find out some ways that can save your audience\u2019s time while providing valuable content. Add some teaser in your content so that your audience is able to easily figure out whether they click on a link or not.<\/p>\n<p>If the content you share is not something your audience is looking for at that time, chances are they never bother to click on it. Alternatively, if you add something catchy they will probably take more interest in knowing more about your brand and continue reading.<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Related_Reads_Facebook_Badges_%E2%80%93_Let_your_Politicians_Know_Who_You_Are\"><\/span><strong>Related Reads: <\/strong><span style=\"color: #f03c3c\"><a href=\"https:\/\/www.branex.ae\/blog\/facebook-badges-let-your-politicians-know-who-you-are\/\" target=\"_blank\" rel=\"noopener\">Facebook Badges \u2013 Let your Politicians Know Who You Are?<\/a><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Attention-Grabbing_Visuals\"><\/span>2. Attention-Grabbing Visuals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When you combine great content with compelling visuals, you are on your way to creating a catchy Facebook post.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Add_a_Number_of_Media_Formats_to_Your_Posts\"><\/span><strong>Add a Number of Media Formats to Your Posts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Instead of just sticking with images, it is highly recommended to try adding different media formats such as video content, GIFs, links and other media formats relevant to your brand voice.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_Some_New_Social_Assets_to_Use\"><\/span><strong>Create Some New Social Assets to Use<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Facebook automatically shows a preview image when you are posting a link on Facebook. Instead of accepting whatever displays, creating some separate social assets to offer some unique information to your audience is key.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Video_Content\"><\/span>3. Video Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It is important to determine the perfect length that best works for your brand. But it is usually observed that shorter videos usually create more engagement than lengthy videos. An ideal length for videos is one minute, but make sure the video you create should add immense value and provide information to your audience.<\/p>\n<p>You can also experiment with Facebook Live video option as Facebook new algorithm gives more importance to Facebook Live videos as they appear top in users\u2019 news feed.<\/p>\n<p>If marketers understand the <a href=\"https:\/\/www.branex.ae\/blog\/infographics\/winning-personal-branding-strategy-infographics\/\">real strategy<\/a> the Facebook algorithm follows, it can truly help you come up with the content that can do wonders. Facebook algorithms carefully study each post separately and predict whether a user will be interested in and how likely they are to share the content present in your post.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"In_fact_every_post_gets_a_relevancy_score_on_the_basis_of_these_factors\"><\/span><strong>In fact, every post gets a relevancy score on the basis of these factors:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u00b7 Who posted the content<br \/>\n\u00b7 How many likes and comments the post gets.<br \/>\n\u00b7 When the post was originally created<br \/>\nThese are some important factors that can determine whether the post gets more engagement or not.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"You_can_increase_engagement_on_your_Facebook_posts_by_following_these_steps\"><\/span><strong>You can increase engagement on your Facebook posts by following these steps:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u00b7 Figure out what is best for your target audience. Try implementing different things. Experiment, makes mistakes, try long and short form of content, use different tones and check what works best for your brand.<br \/>\n\u00b7 Give your audience a reason to click on your content link. Use compelling headlines.<br \/>\n\u00b7 Don\u2019t be too promotional, as nobody wants to read branded stuff all the time. If you do this, chances are you\u2019ll lose your audience\u2019s interest.<\/p>\n<p>Video content works best for some brands, but that doesn\u2019t mean it necessarily be the case for all brands.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Use_the_Right_Timing\"><\/span>4. Use the Right Timing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>An ideal Facebook post is more than just images, content or links. Even if you have a compelling copy and interesting visuals, but if you are posting at a time when your audience is inactive you are probably going to no engagement.<\/p>\n<p>Know what time works for and how often to post. To find the ideal posting time, it is recommended to test a variety of times to check where you get the most interaction. Know your audience carefully and figure out their time zones. This way you can reach a wider audience and get maximum engagement on your posts.<\/p>\n<p>Moreover, digital marketers should know how to post on Facebook. Sometimes sharing twice can give you large audience and sometimes posting eight times a day can\u2019t work. Experiment with your number of posts daily and check what causes an increase in engagement.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Avoid_these_Common_Mistakes\"><\/span><strong>Avoid these Common Mistakes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<h3><span class=\"ez-toc-section\" id=\"Dont_be_Overly_Promotional\"><\/span><strong>Don\u2019t be Overly Promotional:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Always create your Facebook content by keeping your audience in mind. Instead of thinking how your products can benefit, think about how you can solve your audience\u2019s problems.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Dont_Create_Long_Posts\"><\/span><strong>Don\u2019t Create Long Posts:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Carefully figure out what your main message is and stick to it. In this fast pace world, nobody has time to read unwanted lengthy content.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"There_is_No_Clear_CTA\"><\/span><strong>There is No Clear CTA<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The CTA makes your audience to take a desired action. If you are not making the most out of click-throughs and engagement then you are missing out on a huge opportunity. Don\u2019t use too many CTAs in one post, otherwise your audience will fail to click anywhere.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Dont_Optimize_Images_for_the_Platform\"><\/span>Don\u2019t Optimize Images for the Platform<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Every marketer should show their audience that the post is tailor-made for them by using visuals that perfectly meet Facebook image guidelines.<\/p>\n<p>Since there is no perfect formula for creating a successful Facebook post that gets maximum engagement, with the above cited tips and practices you can get the idea on what to test with your Facebook marketing strategy and what doesn\u2019t work for your audience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So, you just published a post on your Facebook page and hoping to get maximum clicks, likes and comments. Creating a remarkable Facebook post can sometimes&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3803,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[183],"tags":[291,292],"class_list":["post-3802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-compelling-facebook-post","tag-conversion"],"_links":{"self":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts\/3802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/comments?post=3802"}],"version-history":[{"count":0,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts\/3802\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/media\/3803"}],"wp:attachment":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/media?parent=3802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/categories?post=3802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/tags?post=3802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}