
{"id":3925,"date":"2017-10-05T11:51:01","date_gmt":"2017-10-05T11:51:01","guid":{"rendered":"https:\/\/www.branex.ae\/blog\/?p=3925"},"modified":"2017-10-05T12:19:38","modified_gmt":"2017-10-05T12:19:38","slug":"facebook-algorithms","status":"publish","type":"post","link":"https:\/\/www.branex.ae\/blog\/facebook-algorithms\/","title":{"rendered":"Here\u2019s How Facebook Algorithms Work and How You Can Increase Your Organic Reach"},"content":{"rendered":"<p>With an enormous 1.65 billion monthly active users, Facebook remains the widely-used social media among all age groups. In fact, everyone has a Facebook account and we all use it \u2013 excessively.<\/p>\n<p>The Facebook algorithms can figure out what any one of those users sees in their News Feed when they spend their time on Facebook. Luckily, in the last few years Facebook has started explaining us more and more about the News Feed algorithm \u2013 how it works, what it prefers, what it hates, and what matters for business pages.<\/p>\n<p>This makes simpler for many brands to improve their organic reach on Facebook. Let\u2019s find out some tricky and smart ways to boost your Facebook organic reach, what type of content the Facebook algorithm favors and what brands can do to increase their chances of displaying in their target audience\u2019s News Feed.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.branex.ae\/blog\/facebook-algorithms\/#Tips_to_Increase_Your_Facebook_Organic_Reach\" >Tips to Increase Your Facebook Organic Reach<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.branex.ae\/blog\/facebook-algorithms\/#Never_Compromise_on_Quality\" >Never Compromise on Quality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.branex.ae\/blog\/facebook-algorithms\/#Avoid_Spamming\" >Avoid Spamming<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.branex.ae\/blog\/facebook-algorithms\/#Clickbait_Best_Practices\" >Clickbait Best Practices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.branex.ae\/blog\/facebook-algorithms\/#Best_Practices_for_Live_Video\" >Best Practices for Live Video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.branex.ae\/blog\/facebook-algorithms\/#How_Facebook_Algorithm_Works\" >How Facebook Algorithm Works?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.branex.ae\/blog\/facebook-algorithms\/#Facebook_News_Feed_Core_Values\" >Facebook News Feed Core Values<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.branex.ae\/blog\/facebook-algorithms\/#Your_Posts_must_be_Informative\" >Your Posts must be Informative<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.branex.ae\/blog\/facebook-algorithms\/#Your_News_Feed_Should_Entertain\" >Your News Feed Should Entertain<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.branex.ae\/blog\/facebook-algorithms\/#Share_Every_Type_of_Idea\" >Share Every Type of Idea<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.branex.ae\/blog\/facebook-algorithms\/#Reliable_Information\" >Reliable Information<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.branex.ae\/blog\/facebook-algorithms\/#Constantly_Improving\" >Constantly Improving<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.branex.ae\/blog\/facebook-algorithms\/#What_Factors_Facebook_Algorithm_Considers_Most\" >What Factors Facebook Algorithm Considers Most<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.branex.ae\/blog\/facebook-algorithms\/#How_You_Can_Control_What_Shows_Off_in_Your_News_Feed\" >How You Can Control What Shows Off in Your News Feed<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Tips_to_Increase_Your_Facebook_Organic_Reach\"><\/span><b>Tips to Increase Your Facebook Organic Reach<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Never_Compromise_on_Quality\"><\/span><b>Never Compromise on Quality<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Facebook algorithm focuses on quality. Sharing quality and engaging posts is essential to not only increase your chances of being appeared in News Feed, but having your content displayed higher in users\u2019 feeds. Follow these best tips to maintain quality.<\/p>\n<ul>\n<li>Try to create and share quality and engaging content<\/li>\n<li>Try to share valuable guide, tools, tips, <a href=\"https:\/\/www.branex.ae\/blog\/infographics\/\">infographics<\/a>, DIY and FYI blogs and other type of quality content that your users will want to read.<\/li>\n<li>Share valuable posts that is relevant to your industry and that educate and inform your users<\/li>\n<li>Share videos that are interactive and make sense for your niche.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Avoid_Spamming\"><\/span><b>Avoid Spamming<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Facebook hates spammy content, avoid it any cost, especially if you want to boost your<\/p>\n<p>Facebook organic reach. Follow these best tips to avoid being spammy.<\/p>\n<ul>\n<li>Avoid sharing content that has no value and doesn\u2019t look reliable.<\/li>\n<li>Avoid clickbaits tricks such as using exaggerated headlines but the post has no key information<\/li>\n<li>Avoid sharing a post that has a lot of clicks<\/li>\n<li>Avoid sharing posts that directly encourage users to like, comment and share.<\/li>\n<li>While searching for content to share, carefully watch out the frequently shared content<\/li>\n<li>Avoid spammy links such as content that include irrelevant images, inaccurate language or formatting just to entice people click\u00a0\u00a0\u00a0 through to a website that only contains ads.<\/li>\n<li>Don\u2019t share overly promotional posts that explicitly ask people to buy a product, or download an app, without providing any value to the user.<\/li>\n<\/ul>\n<p>It is advised to<a href=\"https:\/\/www.facebook.com\/facebookmedia\/best-practices\" rel=\"nofollow noopener\" target=\"_blank\"> follow the best practices<\/a> offered by the Facebook itself to increase your Facebook organic reach.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Clickbait_Best_Practices\"><\/span><b>Clickbait Best Practices<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Share headlines that are catchy and inform readers<\/p>\n<p>Share headlines that set the right expectations and the content has valuable insights and big data for users.<\/p>\n<p>While curating content, share links that have accurate and compelling headlines.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Best_Practices_for_Live_Video\"><\/span><b>Best Practices for Live Video<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Inform people earlier when you are going to broadcast<\/li>\n<li>Go live when you have a strong internet connection<\/li>\n<li>Before going to live, create a compelling description to create a hype.<\/li>\n<li>Ask your audience to follow you and receive notifications when you broadcast<\/li>\n<li>Respond to each commentator by their name and reply their comments<\/li>\n<li>Go live for longer to reach a wider audience<\/li>\n<li>Come up with unique ideas and broadcast these ideas often<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"How_Facebook_Algorithm_Works\"><\/span><b>How Facebook Algorithm Works?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>According to Facebook, the average user has access to more than 1,500 posts per day but out of which, he only looks at 300. If truth be told, the Facebook algorithm considers thousands of factors to determine which post should be among those 300 that get appeared in the user\u2019s News Feed.<\/p>\n<p>Keeping some important signals and factors in mind, Facebook curates an overwhelming amount of content into a manageable chunk for the individual user. This ranking algorithm was primarily known as EdgeRank.<\/p>\n<p>The old Facebook News Feed ranking system considered three important elements:<\/p>\n<p>&nbsp;<\/p>\n<p><b>Affinity<\/b> \u2013 which shows the relevancy between the user, the content and its source.<\/p>\n<p>&nbsp;<\/p>\n<p><b>Weight<\/b> \u2013 which shows the type of action is taken on the content.<\/p>\n<p>&nbsp;<\/p>\n<p><b>Time Decay<\/b> \u2013 which shows how trendy the topic is and when it was posted.<\/p>\n<p>&nbsp;<\/p>\n<p>The Facebook\u2019s new News Feed algorithm also include these three items along with 100,000 other factors. Majority of these factors are based on user behavior and on their actions on a particular piece of content.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Facebook_News_Feed_Core_Values\"><\/span><b>Facebook News Feed Core Values<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Basically, Facebook has codified some things and named it set of core values which every <a href=\"https:\/\/www.branex.ae\/social-media-marketing\"><b>social media marketing agency<\/b><\/a> should take into account while adjusting algorithm for News Feed. Some important core values include:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Your_Posts_must_be_Informative\"><\/span><b>Your Posts must be Informative<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/www.branex.ae\/blog\/how-to-create-a-compelling-facebook-post\/\">Create meaningful posts<\/a> as people values informative and educational posts.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Your_News_Feed_Should_Entertain\"><\/span><b>Your News Feed Should Entertain<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>People enjoy reading entertaining and funny posts. Sharing Live videos and funny photos are important to engage your users.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Share_Every_Type_of_Idea\"><\/span><b>Share Every Type of Idea<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Facebook News Feed algorithm favors all ideas and viewpoints and using ranking to connect people with the sources or stories users find the most engaging and meaningful.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Reliable_Information\"><\/span><b>Reliable Information<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Facebook really works hard to understand the type of posts people consider authentic so that they can show more genuine posts to the users.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Constantly_Improving\"><\/span><b>Constantly Improving<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Facebook constantly tries to improve its processes and aiming to figure out what content matters most to the users.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_Factors_Facebook_Algorithm_Considers_Most\"><\/span><b>What Factors Facebook Algorithm Considers Most<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div id=\"fb-root\"><\/div>\n<p><script>(function(d, s, id) {  var js, fjs = d.getElementsByTagName(s)[0];  if (d.getElementById(id)) return;  js = d.createElement(s); js.id = id;  js.src = \"\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&version=v2.10\";  fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk'));<\/script><\/p>\n<div class=\"fb-video\" data-href=\"https:\/\/www.facebook.com\/FacebookforDevelopers\/videos\/10153644318738553\/\" data-width=\"1200\">\n<blockquote cite=\"https:\/\/www.facebook.com\/FacebookforDevelopers\/videos\/10153644318738553\/\" class=\"fb-xfbml-parse-ignore\"><p><a href=\"https:\/\/www.facebook.com\/FacebookforDevelopers\/videos\/10153644318738553\/\" target=\"_blank\" rel=\"nofollow noopener\">News Feed: Getting Your Content to the Right People<\/a><\/p>\n<p>Posted by <a href=\"https:\/\/www.facebook.com\/FacebookforDevelopers\/\" target=\"_blank\" rel=\"nofollow noopener\">Facebook for Developers<\/a> on Thursday, April 21, 2016<\/p><\/blockquote>\n<\/div>\n<p>&nbsp;<\/p>\n<p>This video clearly explains the factors that Facebook News Feed ranking matters most. The algorithm takes these things into account:<\/p>\n<ul>\n<li>The type of content<\/li>\n<li>The timing<\/li>\n<li>What engagement it gets<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"How_You_Can_Control_What_Shows_Off_in_Your_News_Feed\"><\/span><b>How You Can Control What Shows Off in Your News Feed<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Since, Facebook algorithm considers thousands of factors when deciding what to show in a user\u2019s News Feed, such as who posted the content and whether the user tends to engage with the post. Facebook offers some tools for users that allows them to get more control over what you see in the News Feed.<\/p>\n<p>Users have the option to:<\/p>\n<ul>\n<li>Choose friends and pages and give their content a high priority in their News Feed, so that you won\u2019t miss their posts.<\/li>\n<li>Find news pages through page suggestions based on user\u2019s preferences.<\/li>\n<li>Unfollow pages, people or group that have displayed in the News Feed in the past week.<\/li>\n<li>See the list of all people and pages they have unfollowed and then follow back to get their updates.<\/li>\n<\/ul>\n<p>So, these are some surefire ways to get your content visible on Facebook that will ultimately increase your organic reach. Follow them strictly and make the most of it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With an enormous 1.65 billion monthly active users, Facebook remains the widely-used social media among all age groups. In fact, everyone has a Facebook account and&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3927,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,183],"tags":[314,311,312,313],"class_list":["post-3925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-post","category-social-media","tag-content","tag-facebook-algorithms","tag-organic","tag-reach"],"_links":{"self":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts\/3925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/comments?post=3925"}],"version-history":[{"count":0,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts\/3925\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/media\/3927"}],"wp:attachment":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/media?parent=3925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/categories?post=3925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/tags?post=3925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}