In March 2016, Instagram introduced its new algorithm update, which uses a number of indicators to figure out which posts should appear at the top of the user\u2019s feed. The main idea is to ensure that each user sees the content they like the most to increase overall engagement with this amazing social media platform.<\/p>\n
Some people were not happy with the update and some are still complaining about it.<\/p>\n
However, the new Instagram algorithm has been implemented and a large number of people are liking and commenting on more images and videos, and are engaging with their followers in a more active and positive way.<\/p>\n
Regardless of whether users love the new Instagram algorithm or hate it, it hasn\u2019t affected its user base growth. Instagram greatly boosted its user base by roughly 50% in the 10 months ensuing the release of the algorithm.\u00a0 In fact, users are joining Instagram faster than before.<\/p>\n
Let\u2019s have a look at how the Instagram algorithm works and how startups and small business owners can create their 2018 marketing strategy around this groundbreaking revelation.<\/p>\n
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