{"id":4566,"date":"2018-04-06T10:44:17","date_gmt":"2018-04-06T10:44:17","guid":{"rendered":"https:\/\/www.branex.ae\/blog\/?p=4566"},"modified":"2018-04-06T10:44:17","modified_gmt":"2018-04-06T10:44:17","slug":"brand-identity-collateral","status":"publish","type":"post","link":"https:\/\/www.branex.ae\/blog\/brand-identity-collateral\/","title":{"rendered":"Spruce Up Your Brand Identity Collateral with These Pro Design Tips"},"content":{"rendered":"

According to Seth Godin, \u201cA brand is the set of expectations, memories, stories, and relationships that when taken together, account for a consumer\u2019s decision to choose one product or service over another.\u201d<\/em><\/p><\/blockquote>\n

But a question remains: how does your brand represent such non-tangible ideas and how do you foster customer interest towards your brand? The answer is simple\u2026 through your visual brand identity design<\/a>. Your marketing collateral is, in essence, any visual or media used to promote your brand and communicate your services and products in a more effective manner. It can be anything from a letterhead to a business card or a brochure to an envelope or a storefront window.<\/p>\n

Scrutinizing McDonald’s, Nike, Samsung, Coca-Cola or any other global giant, you will surely find quality and consistency in brand identity design in every campaign. If truth be told, the success of your brand comes down to how effectively you communicate what you have to offer. Your brand identity collateral is a creative and unique way of narrating your business story so that your customers can readily comprehend who you are, what you do, and what you have to offer.<\/p>\n

Your brand identity design truly embodies what your brand is all about, and serves to portray your business in a more professional and reliable light. Failure to do so results in negative repercussions and a host of missed opportunities. Each marketing collateral should have a consistent look and feel while serving to solicit the attention of your audience.<\/p>\n

Here is an easy and effective guide to creating a stunning brand identity design<\/strong><\/span><\/a> for your company that leaves a lasting impression.<\/p>\n

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