Customer relationship management is not everybody\u2019s cup of tea. Unless you\u2019re Amazon or Apple who generously showers all their affections and energy on customer service, you need to take your game up a notch.<\/p>\n
Here is how a typical customer service conversation goes:<\/p>\n
Customer Support agent:<\/strong> “General Motors Helpline, how can I help you?”<\/p>\n Customer:<\/strong> “My car ran fine for a week, and now it won’t go anywhere!”<\/p>\n Customer Support agent:<\/strong> “Is the gas tank empty?”<\/p>\n Customer:<\/strong> “Huh? How do I know?”<\/p>\n Customer Support agent:<\/strong> “There’s a little gauge on the front panel, with a needle, and markings from ‘E’ to ‘F.’ where is the needle pointing?”<\/p>\n Customer:<\/strong> “It’s pointing to ‘E.’ what does that mean?”<\/p>\n Customer Support agent:<\/strong> “It means that you have to visit a gasoline vendor, and purchase some more gasoline. You can install it yourself, or pay the vendor to install it for you.”<\/p>\n Customer:<\/strong> “What!? I paid $$12,000 for this car! Now you tell me that I have to keep buying more components? I want a car that comes with everything built in!”<\/p>\n Tim Ferriss, in his best-selling book, “The 4-Hour Workweek”, shares this valuable insight:<\/p>\n Only 20% of your customers generate about 80% of the business\u2026<\/em><\/strong><\/p>\n If you read any book on customer service, you\u2019ll only come across two types of customers. First, those who are happy with your service. And second, those customers who are not happy with your service. But Tim Ferriss talks about the third kind of customers: he labels them as energy drainers<\/em><\/strong>.<\/p>\n These type of customers take a lot of your time but add very little value to your business. With these type of customers, what you can do is fire them. Yes, you read it right: fire your energy draining customers like a boss. For the rest of your customers, here are some tips which can help you deal with your customer relationship management issues:<\/p>\n Table of Contents<\/p>\n<\/div>