Have you ever watched an advert that ended-up begging you to \u2018Like them on Facebook\u2019 or \u2018follow them on Twitter\u2019? Did you seriously go for it? I bet not. Why? Because there was no strategy or incentive behind that seemingly frantic and desperate calls-to-action.<\/p>\n
Welcome to the most disoriented era of technology. Here, you are bombarded with a gazillion adverts every day and each goes all out for a speck of your attention but fails to do so. Have you ever asked yourself why is it that only some ads manage to keep you riveted until the end while others make you scramble to scroll down before they even make their opening notes?<\/p>\n
There is a subtle science behind all of this. If \u2018Like us on Facebook\u2019 is not used with a planned strategy or incentive, it will never be able to coax anyone into acting.<\/p>\n
Here are some of the best examples which offer more than just \u2018Like us on Facebook\u2019 incentives. They probe users to take action. To find the page on Facebook and like it on their own. To follow them on Twitter on their own whim, and to even subscribe to their YouTube channel just because the message resonated deeply with them. Because they actually want to!<\/p>\n
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