Social Media platforms, such as Facebook, have become a powerful hub where billions of users are interacting with each other every day. With over millions of engagements and post publications carried out on a regular basis, content flowing out on the platform contains multiple words which are part of the list presented by the student body at LIWC (Linguistic Inquiry and Word Count).<\/p>\n
Researchers at the University of Bristol have observed that individuals found engaged in expressing views on social media are governed by emotional and cognitive feelings. When audiences read different responses on social media, they experience a gradual surge in their hormonal levels. Some responses are emotionally negative which trigger stress hormones, while others are more positive, resulting in releasing serotonin (happy hormones). These hormonal changes can significantly cause stirs in Circadian rhythms.<\/p>\n
According to Stafford Lightman, a neuroendocrinology expert at the Bristol Medical School,<\/p>\n
\u201cCircadian rhythms are a major feature of most systems in the human body, and when these are disrupted, they can result in psychiatric, cardiovascular and metabolic diseases.\u201d<\/em><\/p><\/blockquote>\n<\/span>A Personal Viewpoint<\/strong><\/span><\/h2>\nIndubitably, we are the product of our own environment. We do not groom ourselves or change right away, but circumstantial situations in our lives become the driving force behind making us who we are. We want to believe that we have a complete control over our daily lives, but everything we do, from eating to sleeping, is all influenced by what others perceive us to do.<\/p>\n
We fail to realize but our actions, behaviors, beliefs, motives, and goals, are all a by-product of someone else\u2019s influence. How basically did we develop them? We got influenced by others, who got influenced by someone else, and the vicious cycle runs on. Social media is the modern-day communication element and engulfs a rather vast chunk of people. It creates influencers who later become social activists and transform the very mindset of people, either positively or negatively.<\/p>\n
Here\u2019s why social media is a menace! It spreads contagions which create epidemics, which in turn either create stereotypes that never existed in the first place or totally destroy ones that have been around forever. With our hunger for curiosity ever-running rampant, social media becomes the real propeller which drives our moods and behavioral patterns. We never realize how emotionally we get attached and start perceiving false realities as real ones. Apparently, our circadian rhythm gets synchronized with it, and before we know it, one single comment can keep us tossing and turning at nights.<\/p>\n
It\u2019s just how the cookie crumbles for each of us nowadays.<\/p>\n
<\/span>Here\u2019s the Interesting Twist! <\/strong><\/span><\/h2>\nWhile circadian rhythm strongly influences our moods and behavior, data scientists have found a sound way around to leverage it. By analyzing neuropsychological parameters and identifying words that can trigger mood changes within audiences, data analysts believe that they can help crack the myth behind the basis of such disorders. <\/span><\/p>\nIn my opinion, one way of changing perceptions through words is to integrate an AI bot capable to analyze comments and publish on your behalf on the social media platform. Such bots are not only intelligent to deliver the right message to the base audience, but they will have the capability to categorize positive words from negative ones. <\/span><\/p>\nA detailed study has previously been performed by data scientists through social sentiment analysis. Studies approve that sieving what\u2019s best and flushing out the rest can really help alleviate the mood of visitors and can ultimately minimize the occurrence of pitfalls in circadian rhythms for the long run. <\/span><\/p>\nAnother way of doing it is to create a whole new experience for users coming to your website each time. You can optimize it by analyzing their service preferences. For example, if a customer wants SEO practices done on his or her website, a self-guided bot can guide them through a whole different process compared to the last time when they visited to acquire digital marketing service. <\/span><\/p>\nSuch practices are not new, but they can have a solid impact when they are applied under the light of big data and AI. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"A piece written as an inspiration from the works of Andrea Morris Over the last two years, more than 90% of information generated on the Internet…<\/p>\n","protected":false},"author":11,"featured_media":4871,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[183],"tags":[],"_links":{"self":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts\/4870"}],"collection":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/comments?post=4870"}],"version-history":[{"count":0,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts\/4870\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/media\/4871"}],"wp:attachment":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/media?parent=4870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/categories?post=4870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/tags?post=4870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}