
{"id":5018,"date":"2018-08-13T13:10:09","date_gmt":"2018-08-13T13:10:09","guid":{"rendered":"https:\/\/www.branex.ae\/blog\/?p=5018"},"modified":"2019-09-06T12:56:34","modified_gmt":"2019-09-06T12:56:34","slug":"mobile-app-developers-in-dubai-learn-app-store-optimization","status":"publish","type":"post","link":"https:\/\/www.branex.ae\/blog\/mobile-app-developers-in-dubai-learn-app-store-optimization\/","title":{"rendered":"Why Should a Mobile App Developer in Dubai Learn App Store Optimization"},"content":{"rendered":"<p><span lang=\"EN\">\u00a0Technology has altered every facade of our lives and is now encroaching its way into Dubai. Back in the good old days, we loved to meet up with our friends and family over a cup of coffee top pour our hearts out and have a good laugh or two. Alas! Now, even when we do huddle together, we find ourselves nose deep in reading comments on our social media profiles or chatting online instead of bonding with people who are right in front of us. For us, the acceptance of our fan following on what we do and how we do it has become more important than the approval of the person sitting right in front of us. In recent times, developers in Dubai are laser-focused on working creating user-centered apps.<\/span><span lang=\"EN\" style=\"font-size: 10.0pt; line-height: 115%;\"><br \/>\n<\/span><\/p>\n<p><span lang=\"EN\">Gone are the days when UAE was considered a technologically adept country based on free WiFi-spots and effective monitoring utilities. Tell me about it! But, with the concept of Artificial Intelligence and <a href=\"https:\/\/www.branex.ae\/blog\/branding-and-machine-learning\/\">Machine Learning<\/a> making its way to the doorsteps of Dubai, the expectations of Emiratis from technology has surpassed above all. They are more indulged in their smartphones and are found downloading apps every now and then. <\/span><\/p>\n<p><span lang=\"EN\">For them, AI is the tool of experiencing how machines can offer prudent recommendations on important matters. <\/span><\/p>\n<p><span lang=\"EN\">More than 63% of mobile apps downloaded from the App Store are organically searched by users. Most business owners have realized the value of mobile apps in business and are greatly leveraging that power for their personal benefit. While top developers in Dubai can make a performance-oriented and flawless mobile application, it just might fail to get the required exposure without proper App Store Optimization. <\/span><\/p>\n<p><span lang=\"EN\">Are you eager to learn why a <a href=\"https:\/\/www.branex.ae\/mobile-app-development\">mobile app developers<\/a> in Dubai should learn App Store Optimization? Please, take out some time and have a read. <\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.branex.ae\/blog\/mobile-app-developers-in-dubai-learn-app-store-optimization\/#What_is_App_Store_Optimization\" >What is App Store Optimization?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.branex.ae\/blog\/mobile-app-developers-in-dubai-learn-app-store-optimization\/#Why_is_the_Mobile_App_Store_Optimization_Process_Necessary\" >Why is the Mobile App Store Optimization Process Necessary?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.branex.ae\/blog\/mobile-app-developers-in-dubai-learn-app-store-optimization\/#Benefits_of_App_Store_Optimization\" >Benefits of App Store Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.branex.ae\/blog\/mobile-app-developers-in-dubai-learn-app-store-optimization\/#1_Increased_Organic_Installs\" >1) Increased Organic Installs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.branex.ae\/blog\/mobile-app-developers-in-dubai-learn-app-store-optimization\/#2_Get_Ready_Feedbacks\" >2) Get Ready Feedbacks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.branex.ae\/blog\/mobile-app-developers-in-dubai-learn-app-store-optimization\/#3_Localize_By_Country\" >3) Localize By Country<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.branex.ae\/blog\/mobile-app-developers-in-dubai-learn-app-store-optimization\/#4_Better_Data_Collection\" >4) Better Data Collection<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.branex.ae\/blog\/mobile-app-developers-in-dubai-learn-app-store-optimization\/#NutShell\" >NutShell<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"MsoNormal\"><span class=\"ez-toc-section\" id=\"What_is_App_Store_Optimization\"><\/span><b><span lang=\"EN\" style=\"font-size: 18.0pt; line-height: 115%;\">What is App Store Optimization?<\/span><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span lang=\"EN\">Just like an <a href=\"https:\/\/www.branex.ae\/seo-in-dubai\">SEO specialist<\/a> optimizes a website to rank on higher on Google\u2019s Search Engine, App Store Optimization or ASO is the method of increasing the discoverability of an app on various App Stores.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5019 size-full\" title=\"Developers in Dubai\" src=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2018\/08\/image1-1.png\" alt=\"\" width=\"1099\" height=\"229\" srcset=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2018\/08\/image1-1.png 1099w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2018\/08\/image1-1-300x63.png 300w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2018\/08\/image1-1-260x54.png 260w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2018\/08\/image1-1-50x10.png 50w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2018\/08\/image1-1-150x31.png 150w\" sizes=\"(max-width: 1099px) 100vw, 1099px\" \/><\/p>\n<p><span lang=\"EN\">The higher you increase the visibility of your app on the App Store, the incoming traffic to your app store page increments accordingly. As a result, there is an increase in the number of downloads, ultimately resulting in increasing your profitability score from better to best. <\/span><\/p>\n<p><span lang=\"EN\">Just like websites rank on different search engines based on a number of factors; a mobile app considers several factors such as app downloads, app-usage, store keyword, uninstalls, ratings, and reviews. <\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"EN\">Just like SEO, ASO requires consistent supervision in order to keep the app\u2019s rank on top of different search engines. ASO specialists play around with keywords and their placements and involve other best practices to make sure that an app stays on top of the store. <\/span><\/p>\n<h2 class=\"MsoNormal\"><span class=\"ez-toc-section\" id=\"Why_is_the_Mobile_App_Store_Optimization_Process_Necessary\"><\/span><b><span lang=\"EN\" style=\"font-size: 18.0pt; line-height: 115%;\">Why is the Mobile App Store Optimization Process Necessary?<\/span><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span lang=\"EN\">Coding up an interesting app could give your business the much-needed boost, but what if your amazing app fails to reach the right audience? With over 2 million different mobile apps floating around on the major App Stores of the world, getting your application in front of the right people who would heed and download it, is a cumbersome task. While App Store Search is the most common way how audience search for mobile applications, the right optimization of each of your mobile app pages become eminent.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" title=\"Developers in Dubai\" src=\"https:\/\/appstoreoptimization.services\/wp-content\/uploads\/2018\/01\/what-aso.png\" alt=\"Image result for app store optimization\" width=\"623\" height=\"352\" \/><\/p>\n<p class=\"MsoNormal\"><span lang=\"EN\">If your app store page isn\u2019t properly optimized, brace for hundreds and thousands of lost opportunities for your app download. It is not important that you spend all the time on improving your app store page; you can spend a couple of hours every week and still get the job done. By optimizing your app page relevant to the most popular search terms, you can reap great benefits in the long run. <\/span><\/p>\n<h2 class=\"MsoNormal\"><span class=\"ez-toc-section\" id=\"Benefits_of_App_Store_Optimization\"><\/span><b><span lang=\"EN\" style=\"font-size: 18.0pt; line-height: 115%;\">Benefits of App Store Optimization<\/span><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span lang=\"EN\">As mobile app developers in Dubai, I often wonder how benefiting App Store Optimization (ASO) is going to turn out for my business. So, I went on a research spree and came across these few benefits. <\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"EN\" style=\"font-size: 10.0pt; line-height: 115%;\"><img decoding=\"async\" src=\"https:\/\/thetool.io\/wp-content\/uploads\/2017\/06\/aso-organic-installs-itunes-connect-google-play-console.jpg\" alt=\"Image result for increase organic installs on play store\" \/><\/span><\/p>\n<h2 class=\"MsoNormal\"><span class=\"ez-toc-section\" id=\"1_Increased_Organic_Installs\"><\/span><b><span lang=\"EN\" style=\"font-size: 14.0pt; line-height: 115%;\">1) Increased Organic Installs<\/span><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"MsoNormal\"><span lang=\"EN\">If you implement a highly effective ASO strategy, your organic installs will incredibly soar sky-high. After all, increasing download rates and getting a good return on cost can help you grow your business exponentially. Plus, you won\u2019t have to invest anything; once, your application is optimized, it will automatically start ranking your app higher and deliver better search results. <\/span><\/p>\n<h2 class=\"MsoNormal\"><span class=\"ez-toc-section\" id=\"2_Get_Ready_Feedbacks\"><\/span><b><span lang=\"EN\" style=\"font-size: 14.0pt; line-height: 115%;\">2) Get Ready Feedbacks<\/span><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"MsoNormal\"><span lang=\"EN\">App stores are designed in such a way that they allow customers to rate and leave their reviews on any specific app which they download or purchase. If your mobile app is optimized with the right keywords, it will allow users to drop in their experiences more often. It will not only help you optimize your app better but also understand how you can make it more performance-oriented.\u00a0\u00a0 <\/span><\/p>\n<h2 class=\"MsoNormal\"><span class=\"ez-toc-section\" id=\"3_Localize_By_Country\"><\/span><b><span lang=\"EN\" style=\"font-size: 14.0pt; line-height: 115%;\">3) Localize By Country<\/span><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"MsoNormal\"><span lang=\"EN\">Each app store is different based on the specific state or country it is intended for. But, with ASO, you can localize your app so it can be optimized for different states based on linguistic differences. You can change the metadata on your app depending on the country where your app is more likely to get marketing exposure. With effective localization, you can provide your app with an effective presence globally. <\/span><\/p>\n<h2 class=\"MsoNormal\"><span class=\"ez-toc-section\" id=\"4_Better_Data_Collection\"><\/span><b><span lang=\"EN\" style=\"font-size: 14.0pt; line-height: 115%;\">4) Better Data Collection<\/span><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"MsoNormal\"><span lang=\"EN\">Since app store optimization is an ongoing process entailing consistent testing to perform optimally, it can help a mobile developer stay abreast of the current market trends. It will keep you in the market buzz and help you test out keywords, images and other descriptions of the mobile apps which are offering the best conversion. All that data that you\u2019re going to collect for optimization is going to give you a better insight and help you stay ahead of your competition.<\/span> <span lang=\"EN\" style=\"font-size: 10.0pt; line-height: 115%;\"><br \/>\n<\/span><\/p>\n<h2 class=\"MsoNormal\"><span class=\"ez-toc-section\" id=\"NutShell\"><\/span><b><span lang=\"EN\" style=\"font-size: 18.0pt; line-height: 115%;\">NutShell<\/span><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span lang=\"EN\">Technology provides a myriad of potential solutions that address urban issues in diverse ways. Around the world, mobile development service is no more exhibiting a predilection for conjuring up some aesthetically pleasing and performance-oriented digital solutions. with the emergence of newer technology on the horizon, better digital solutions are slowly surfacing. <\/span><span lang=\"EN\"><a href=\"https:\/\/www.branex.ae\/blog\/mobile-app-developers-in-dubai-learn-app-store-optimization\/\">Developers in Dubai<\/a> are now smart enough to design apps that are not only innovative but also stay above the competition. Some of these top developers in Dubai have also mastered the art of App Store Optimization.\u00a0<\/span><\/p>\n<p><span lang=\"EN\">After all, you want to make sure that your produced mobility solution does rank on the App Store par excellently above all other competitors. Are you interested in <a href=\"https:\/\/www.branex.ae\/blog\/things-to-consider-before-hiring-a-mobile-app-developer\/\">hiring a mobile app developer<\/a> skilled in the art of ASO? Even if it\u2019s just an optimization strategy which you are looking forward to implementing, then don\u2019t hold back. Reach out to us and we would love to help you create a remarkable website on the go.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0Technology has altered every facade of our lives and is now encroaching its way into Dubai. Back in the good old days, we loved to meet&#8230;<\/p>\n","protected":false},"author":11,"featured_media":5022,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[420],"tags":[],"class_list":["post-5018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-app-development"],"_links":{"self":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts\/5018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/comments?post=5018"}],"version-history":[{"count":0,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts\/5018\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/media\/5022"}],"wp:attachment":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/media?parent=5018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/categories?post=5018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/tags?post=5018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}