{"id":5082,"date":"2018-09-07T13:44:22","date_gmt":"2018-09-07T13:44:22","guid":{"rendered":"https:\/\/www.branex.ae\/blog\/?p=5082"},"modified":"2018-10-05T07:23:55","modified_gmt":"2018-10-05T07:23:55","slug":"digital-marketing-experiences","status":"publish","type":"post","link":"https:\/\/www.branex.ae\/blog\/digital-marketing-experiences\/","title":{"rendered":"3 ways to Augment Digital Marketing Experiences in the Middle East"},"content":{"rendered":"<p>As per Fadi Hani, \u201840% of executives claim that they can label their company\u2019s customer journey as either \u2018poor\u2019 or \u2018average\u2019.<\/p>\n<p>There is a new breed of entrepreneurs in the Middle East who are approaching customer service as it has never been perceived before.<\/p>\n<p>The brand owners are recognizing the fact that giving customers better digital marketing experiences is the only thing that can aid brands in outwitting their rivals.<\/p>\n<ol>\n<li>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.branex.ae\/blog\/digital-marketing-experiences\/#Adopt_emerging_technologies_to_Leave_a_massive_impact\" title=\"Adopt emerging technologies to Leave a massive impact \">Adopt emerging technologies to Leave a massive impact <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.branex.ae\/blog\/digital-marketing-experiences\/#2_Enable_Smart_collaboration_between_partners_and_solutions\" title=\"2) Enable Smart collaboration between partners and solutions \">2) Enable Smart collaboration between partners and solutions <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.branex.ae\/blog\/digital-marketing-experiences\/#3_Empowering_Employees_to_perform_at_their_best\" title=\"3) Empowering Employees to perform at their best\">3) Empowering Employees to perform at their best<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Adopt_emerging_technologies_to_Leave_a_massive_impact\"><\/span><strong><u>Adopt emerging technologies to Leave a massive impact <\/u><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p>The up-and-coming technologies are leaving a significant impact on the businesses in the Middle East.<\/p>\n<p>Digital Transformation is creating a buzz in the startup industry. Therefore, it is necessary for organizations to comprehend the importance of offering a seamless customer experience in businesses.<\/p>\n<p>Soon blockchain-based solutions are expected to create a thriving opportunity for brands in the Middle East.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-5084\" src=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2018\/09\/FinTech-3.jpg\" alt=\"\" width=\"672\" height=\"448\" srcset=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2018\/09\/FinTech-3.jpg 800w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2018\/09\/FinTech-3-300x200.jpg 300w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2018\/09\/FinTech-3-768x512.jpg 768w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2018\/09\/FinTech-3-219x146.jpg 219w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2018\/09\/FinTech-3-50x33.jpg 50w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2018\/09\/FinTech-3-113x75.jpg 113w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>As per Omar Bin Sultan Al Olam, AI minister in UAE, the blockchain strategy for 2021 is already set in stone. Real-time blockchain technology can now be used to measure the customer experience across multiple organizational departments.<\/p>\n<p><a href=\"https:\/\/www.avaya.com\/en\/about-avaya\/newsroom\/news-releases\/2017\/pr-us-171005\/\" rel=\"nofollow noopener\" target=\"_blank\">Avaya Happiness Index<\/a> at GITEX is a notable example of how the companies and government in UAE are willing to capitalize on the blockchain technology to access real-time updates, glean competitive insights from all possible social media channels and leverage them to stay competitive in a highly cut-throat market.<\/p>\n<p>Artificial Intelligence (AI) is also beginning to be espoused by customer experience programmers. Think about the simple impact of chatting with devices that are equipped with natural language interaction, such as an Avaya Vantage desktop communication device. These holistic communication devices are being integrated with customer service and CRM programmers by organizations across the region, with AI-powered chatbots also seen in industries such as banking, hospitality, and telecommunications.<\/p>\n<p>These technologies are making digital marketing experiences and <a href=\"https:\/\/www.branex.ae\/blog\/ai-in-social-media\/\">social media engagement faster<\/a>, simpler, and more rewarding. One prime example is region\u2019s first voice-based virtual assistant <a href=\"http:\/\/gntech.ae\/news\/local-news\/eva-emirates-nbds-virtual-assistant\/\" rel=\"nofollow noopener\" target=\"_blank\">EVA developed by Emirates<\/a> for the banking sector.<\/p>\n<p>There is a <a href=\"https:\/\/www.branex.ae\/blog\/spectacular-shift-from-internet-of-people-to-internet-of-things-iot\/\">spectacular shift from the internet of people to Internet Of Things (IoT)<\/a>. More and more organizations are thinking of developing AI-based apps to provide customers with human-like experiences.<\/p>\n<p>Wearable devices can monitor the health of patients in real-time. Health insurance providers can add-value by creating branded apps that help customers keep track of everyday life whilst exercising. IoT-powered devices and apps also allow hotels to deliver better value to guests with the help of built-in room keys, and banks enabling mobile payments without the need for a physical card.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Enable_Smart_collaboration_between_partners_and_solutions\"><\/span><strong><u>2) Enable Smart collaboration between partners and solutions <\/u><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A survey revealed that 96% of organizations in the Middle East are now laser-focused on tech-based solutions which improve the user-engagement.<\/p>\n<p>This is a good sign for business owners and managers. With <a href=\"https:\/\/taskque.com\/\" target=\"_blank\" rel=\"nofollow noopener\">online productivity tools<\/a>, it is now a piece of cake to manage the time of employees.<\/p>\n<p>There is a multi-platform digital world out there and the only way to survive is to use all the available tools which can super-charge the productivity of a business.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-5085\" src=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2018\/09\/Smarter-Collaboration-for-SMEs-Intelligent-SME.jpg\" alt=\"\" width=\"740\" height=\"414\" srcset=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2018\/09\/Smarter-Collaboration-for-SMEs-Intelligent-SME.jpg 740w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2018\/09\/Smarter-Collaboration-for-SMEs-Intelligent-SME-300x168.jpg 300w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2018\/09\/Smarter-Collaboration-for-SMEs-Intelligent-SME-260x146.jpg 260w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2018\/09\/Smarter-Collaboration-for-SMEs-Intelligent-SME-50x28.jpg 50w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2018\/09\/Smarter-Collaboration-for-SMEs-Intelligent-SME-134x75.jpg 134w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>If your company doesn\u2019t comply with the regulations set by the General Data Protection Regulation (GDPR), your customers will find it challenging to do what they want to do as efficaciously and effectively as possible.<\/p>\n<p>In a way, it leads to burgeoning frustration in employees which restrains them from nurturing a healthy relationship with their customers.<\/p>\n<p>Whilst optimizing the customer experience is critical to keeping and winning business, one recent IDC <a href=\"https:\/\/www.avaya.com\/blogs\/archives\/2018\/06\/digital-transformation-getting-it-right.html\" rel=\"nofollow noopener\" target=\"_blank\">study<\/a> commissioned by Avaya revealed that only <strong><em>28% of companies believe they integrate customer communications<\/em><\/strong> with fulfillment and delivery \u2018extremely well\u2019. Embedding communications into back-office processes is vital for ensuring customer experience throughout the organization and delivering truly incredible services that surpass all expectations.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Empowering_Employees_to_perform_at_their_best\"><\/span><strong><u>3) Empowering Employees to perform at their best<\/u><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Laser-focusing on the emergent technology certainly doesn\u2019t entail that you overlook the most vital asset of your company: the employees.<\/p>\n<p>To create memorable digital marketing experiences, let your employees decide the tools that will help you create ever-lasting customer experiences.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-5086\" src=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2018\/09\/127605-1.jpg\" alt=\"\" width=\"580\" height=\"380\" srcset=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2018\/09\/127605-1.jpg 580w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2018\/09\/127605-1-300x197.jpg 300w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2018\/09\/127605-1-223x146.jpg 223w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2018\/09\/127605-1-50x33.jpg 50w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2018\/09\/127605-1-114x75.jpg 114w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<p>In the recent times, many organizations are going digital without sparing the time to train their employees for the next-big-change. Even amongst top consultants and vendors, there\u2019s a talent gap that we\u2019re all striving to bridge.<\/p>\n<p>A <a href=\"https:\/\/www.roberthalf.ae\/salary-guide\" rel=\"nofollow noopener\" target=\"_blank\">survey<\/a> conducted by Robert Half shows that CRM, analytics, and <a href=\"https:\/\/www.branex.ae\/mobile-app-development\/\">application development<\/a> skills are the most demanding aptitudes across the Middle East.<\/p>\n<p>There is a huge shift in Saudi Arabia where training local talent and bringing women into the workforce becomes the Saudi Vision for 2030 and emphasize digital transformation. This is a great news for businesses and customers.<\/p>\n<p>In the same context, partnerships between government, local companies, and large MNCs are dismantling the digital gap between the Middle East region and its neighboring countries. Moving forward, this must include the expansion of professional development courses, mentorship exchange programs, and the building of cross-functional teams to broaden your existing digital capabilities within an organization.<\/p>\n<p>In a multi-faceted world out there, the only way to sustain and survive is to create digital marketing experiences that can help your customers relieve the excellence in customer service.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As per Fadi Hani, \u201840% of executives claim that they can label their company\u2019s customer journey as either \u2018poor\u2019 or \u2018average\u2019. There is a new breed&#8230;<\/p>\n","protected":false},"author":8,"featured_media":5083,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[428],"_links":{"self":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts\/5082"}],"collection":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/comments?post=5082"}],"version-history":[{"count":0,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts\/5082\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/media\/5083"}],"wp:attachment":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/media?parent=5082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/categories?post=5082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/tags?post=5082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}