
{"id":5093,"date":"2018-09-11T13:30:57","date_gmt":"2018-09-11T13:30:57","guid":{"rendered":"https:\/\/www.branex.ae\/blog\/?p=5093"},"modified":"2024-05-08T06:54:29","modified_gmt":"2024-05-08T06:54:29","slug":"instagram-tv","status":"publish","type":"post","link":"https:\/\/www.branex.ae\/blog\/instagram-tv\/","title":{"rendered":"Here&#8217;s How Instagram TV Can Become the Next Big Thing For Your Online Brand"},"content":{"rendered":"<p>When you are building a brand, you are building an audience. So, you want to be active on as many social media platforms as possible. You want to create a viable presence on Facebook, you want to be on Twitter, you want to be on LinkedIn, you want to be on YouTube and now IGTV (Instagram TV) is the new wave of enthusiasm, spreading like wildfire.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.branex.ae\/blog\/instagram-tv\/#What_is_IGTV\" >What is IGTV?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.branex.ae\/blog\/instagram-tv\/#How_Should_You_Use_the_IGTV_App\" >How Should You Use the IGTV App?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.branex.ae\/blog\/instagram-tv\/#In_Instagram_app\" >In Instagram app:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.branex.ae\/blog\/instagram-tv\/#Further_Read_21_Awesome_Ideas_for_Brands_What_to_Post_on_Instagram\" >Further Read: 21 Awesome Ideas for Brands What to Post on Instagram<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.branex.ae\/blog\/instagram-tv\/#In_IGTV_app\" >In IGTV app:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.branex.ae\/blog\/instagram-tv\/#How_is_IGTV_Helpful_for_Influencers_Bloggers\" >How is IGTV Helpful for Influencers &amp; Bloggers?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.branex.ae\/blog\/instagram-tv\/#Related_Read_How_Can_You_Get_Verified_on_Instagram\" >Related Read: How Can You Get Verified on Instagram<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.branex.ae\/blog\/instagram-tv\/#Some_Important_Highlights_that_Brands_should_Know_About_IGTV\" >Some Important Highlights that Brands should Know About IGTV<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.branex.ae\/blog\/instagram-tv\/#How_Can_You_Use_it_to_Create_Brand_Awareness\" >How Can You Use it to Create Brand Awareness?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.branex.ae\/blog\/instagram-tv\/#Helps_You_Build_a_Single_Community\" >Helps You Build a Single Community<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.branex.ae\/blog\/instagram-tv\/#IGTV_will_Personalize_Video_Experiences\" >IGTV will Personalize Video Experiences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.branex.ae\/blog\/instagram-tv\/#More_Ways_to_Connect_with_People\" >More Ways to Connect with People<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.branex.ae\/blog\/instagram-tv\/#It_Will_Open_More_Doors_to_Cross-Promotion\" >It Will Open More Doors to Cross-Promotion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.branex.ae\/blog\/instagram-tv\/#The_Secret_Formula_of_IGTV_Success\" >The Secret Formula of IGTV Success<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_IGTV\"><\/span><strong>What is IGTV?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>IGTV made its way into the digital world in the year 2018. It is a personality-powered video streaming platform that pops into your Instagram with favorable content every now and then. Every time something new happens in the world of Instagram, IGTV will make sure that you don\u2019t miss it. Automatically, an icon will appear on the top left part of the Instagram header that will direct you to watch IGTV in real time.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-5096\" src=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2018\/09\/image1.png\" alt=\"\" width=\"1024\" height=\"881\" srcset=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2018\/09\/image1.png 1024w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2018\/09\/image1-300x258.png 300w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2018\/09\/image1-170x146.png 170w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2018\/09\/image1-50x43.png 50w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2018\/09\/image1-87x75.png 87w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Since its launch way back in 2010, the story of how Instagram started and became one of the fastest growing online communities around the world is indeed a marvel. Today, it boasts over a billion users. All the videos that you previously watched on Instagram would last a minute or so. However, with IGTV, you can now watch videos spanning hours. Such videos can vertically fit the screens of your mobile, giving you a traditional TV-watching experience on Instagram. And the best part is\u2026 you will watch completely new stuff instead of just going through the same run-of-the-mill content that your followers publish. Isn\u2019t that just amazing?<\/p>\n<p>After performing a decent amount of research, I went all the way through to discover what IGTV is all about. Whether you are a blogger, a brand executive, a social media executive or someone who&#8217;s active on Instagram, here are some important things that you need to learn about IGTV.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Should_You_Use_the_IGTV_App\"><\/span><strong>How Should You Use the IGTV App?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"In_Instagram_app\"><\/span><strong>In Instagram app: <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As discussed above, you can use the IGTV app from your Instagram account. To use the app, all you have to do is click on the small TV icon appearing on the top right corner of your Instagram home screen. It will allow you to explore videos posted by your followers, in addition to popular content posted by celebrities and famous personalities.<\/p>\n<h4 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Further_Read_21_Awesome_Ideas_for_Brands_What_to_Post_on_Instagram\"><\/span><strong>Further Read: <a href=\"https:\/\/www.branex.ae\/blog\/21-ideas-for-what-to-post-on-instagram\/\"><span style=\"color: #f01f1f;\">21 Awesome Ideas for Brands What to Post on Instagram<\/span><\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>In case you want to upload a video of yourself, you will first have to create your own IGTV channel. You can create one by visiting the settings option for IGTV on your Instagram account. Once you have created the channel, you can upload videos by incorporating a title and description in it as well. You can also share the video on Facebook with just a click.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"In_IGTV_app\"><\/span><strong>In IGTV app:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The other way of using the IGTV is through a separate app that is meant for IGTV only. You can have a similar experience with the IGTV app once you hit the IGTV button in the Instagram app; however, only this time, you will be accessing the IGTV through an entirely separate app.<\/p>\n<p>The IGTV app has all the necessary features which you can access from your Instagram account. Plus, you can not only watch the videos posted by others, but also add your own following the exact same method as you would\u2019ve when uploading video from the Instagram app.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_is_IGTV_Helpful_for_Influencers_Bloggers\"><\/span><strong>How is IGTV Helpful for Influencers &amp; Bloggers?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>IGTV has gained significant fame among bloggers, influencers, video makers, content developers, brand executives, social media activists, <a href=\"https:\/\/www.branex.ae\/seo-in-dubai\">SEO experts in Dubai<\/a> and and many other places around the world. It\u2019s because IGTV provides the liberty to most content creators so they can upload different videos such as webinars, explainers, tutorials and more in the form of long 10-minute videos. While most social media platforms offer you small 10-second video excerpts, with IGTV you will now be able to create Instagram video lengths spanning up to 10 minutes without interruptions.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-5097\" src=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2018\/09\/image2.png\" alt=\"\" width=\"1927\" height=\"838\" srcset=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2018\/09\/image2.png 1927w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2018\/09\/image2-300x130.png 300w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2018\/09\/image2-1536x668.png 1536w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2018\/09\/image2-260x113.png 260w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2018\/09\/image2-50x22.png 50w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2018\/09\/image2-150x65.png 150w\" sizes=\"(max-width: 1927px) 100vw, 1927px\" \/><\/p>\n<p>IGTV provides a platform where you can upload videos for entertainment as well as educational purposes. It transforms into a channel which works along the lines of YouTube, but only this time, audiences can follow their favorite influencers and their lifestyles religiously. Professionals who are seeking to groom themselves will benefit greatly from IGTV. They can actually follow the lifestyles of others and relate to their daily happenings by watching these channels in real-time. Also, the seekers of brand influencing will have a multi-faceted support of creating a resonance for their products &amp; services online.<\/p>\n<p>All this and in many other ways, IGTV can help influencers and bloggers make the most of it.<\/p>\n<h4 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Related_Read_How_Can_You_Get_Verified_on_Instagram\"><\/span><strong>Related Read: <a href=\"https:\/\/www.branex.ae\/blog\/get-verified-on-instagram\/\"><span style=\"color: #f01f1f;\">How Can You Get Verified on Instagram<\/span><\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<h2><span class=\"ez-toc-section\" id=\"Some_Important_Highlights_that_Brands_should_Know_About_IGTV\"><\/span><strong>Some Important Highlights that Brands should Know About IGTV<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>IGTV videos are full screen and vertical.<\/li>\n<li>They vary from 15 seconds to 60 minutes.<\/li>\n<li>Users can watch these videos from inside the Instagram app.<\/li>\n<li>Videos play automatically when using the IGTV app.<\/li>\n<li>Call to Actions can be created with a swipe up option.<\/li>\n<li>IGTV give you options like \u201cFor You,\u201d \u201cFollowing\u201d \u201cPopular\u201d \u201cContinue Watching\u201d<\/li>\n<li>Creators have their own channels like YouTube and more.<\/li>\n<li>Users can comment, like and share videos on IGTV.<\/li>\n<li>You can upload videos with a maximum file size of 3.6 GB.<\/li>\n<li>Video sizes of up to 9:16 minutes.<\/li>\n<li>Only people who have accounts with large followings are allowed to upload hour long videos.<\/li>\n<li>Videos have strong thumbnails.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"How_Can_You_Use_it_to_Create_Brand_Awareness\"><\/span><strong>How Can You Use it to Create Brand Awareness?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Helps_You_Build_a_Single_Community\"><\/span><strong>Helps You Build a Single Community<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The IGTV app is going to help you cultivate a single community. It will allow your audience to immerse themselves completely in your project, so you can guide them and provide them with valuable additions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"IGTV_will_Personalize_Video_Experiences\"><\/span><strong>IGTV will Personalize Video Experiences<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It will provide your audience with a personalized video experience, where everything you do is to help them or address their problems vis-a-vis. It can help them see who or what you are through and through.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"More_Ways_to_Connect_with_People\"><\/span><strong>More Ways to Connect with People<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It will introduce more ways for you to connect with people. No more will you rely on posts and images to communicate with your audience; you will now have videos to interact with them and share your story.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"It_Will_Open_More_Doors_to_Cross-Promotion\"><\/span><strong>It Will Open More Doors to Cross-Promotion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Cross promotion will become as easy as copy\/pasting the URL of your IGTV episode anywhere you like. You can also send the share link via emails to skyrocket the popularity of your channel.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Secret_Formula_of_IGTV_Success\"><\/span><strong>The Secret Formula of IGTV Success<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>And here\u2019s the secret to achieving mounting success with IGTV in your influencer\u2019s journey: stay consistent. If you are watching a show and you love the episode, you feel intrigued to watch another one. You want the show to go on. Same is the case with your IGTV audience\u2026 If your audience is becoming riveted to your content, you need to make sure that the show must go on.<\/p>\n<p>Ensure that you are consistent with posting videos on your IGTV channel. Win the loyalty of your audience and show your due contribution as part of the IGTV community.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you are building a brand, you are building an audience. So, you want to be active on as many social media platforms as possible. You&#8230;<\/p>\n","protected":false},"author":11,"featured_media":5094,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[183],"tags":[],"class_list":["post-5093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"_links":{"self":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts\/5093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/comments?post=5093"}],"version-history":[{"count":0,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts\/5093\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/media\/5094"}],"wp:attachment":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/media?parent=5093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/categories?post=5093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/tags?post=5093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}