{"id":5111,"date":"2018-09-14T12:59:19","date_gmt":"2018-09-14T12:59:19","guid":{"rendered":"https:\/\/www.branex.ae\/blog\/?p=5111"},"modified":"2018-09-14T13:17:43","modified_gmt":"2018-09-14T13:17:43","slug":"learn-spectacular-rebranding-of-uber","status":"publish","type":"post","link":"https:\/\/www.branex.ae\/blog\/learn-spectacular-rebranding-of-uber\/","title":{"rendered":"Uber Gets a New Face: Here is What you can Learn from the Spectacular Rebranding Haul"},"content":{"rendered":"

Just like people, businesses evolve. Uber, once a black car service for the few elites, has chucked its old branding<\/strong><\/a> for a new connected world.<\/p>\n

Yesterday morning, the ride-sharing app revealed its new wordmark logo<\/a>. Previously, the app was recognized by its app icon. Now, the old weird logo is replaced by a crispier capital \u201cU\u201d with a little spacing in \u2018ber\u2019. The all-new typeface, known as Uber Move, is meticulously designed to evoke accessibility and safety\u2013not masculine bravado.<\/p>\n

\"\"<\/p>\n

“We\u2019re excited to\u00a0unveil\u00a0a new, simplified logo for the Uber app that brings back the U, is easily recognizable, and is scalable across the 660 plus cities we serve,” expressed an Uber spokesperson in an email statement.<\/p>\n

\n
\n

Table of Contents<\/p>\n<\/span><\/div>\n