
{"id":5554,"date":"2019-03-07T13:24:48","date_gmt":"2019-03-07T13:24:48","guid":{"rendered":"https:\/\/www.branex.ae\/blog\/?p=5554"},"modified":"2024-05-08T06:53:31","modified_gmt":"2024-05-08T06:53:31","slug":"social-media-icons","status":"publish","type":"post","link":"https:\/\/www.branex.ae\/blog\/social-media-icons\/","title":{"rendered":"How to Use Social Media Icons to Achieve Your Marketing Goals"},"content":{"rendered":"<p>In this digital age, social media has now become a powerful tool to market your products and services. Millions of brands are using Facebook, Twitter, YouTube, Instagram, and <a href=\"https:\/\/www.branex.ae\/blog\/snapchat-hacks-and-secrets\/\">Snapchat<\/a> to connect with their target audience and increase their brand reach. Many brands are using Facebook, Twitter and other social media networks to solve their customers\u2019 queries, engaging with their followers, and strengthening their brand image.<\/p>\n<p>If you want to increase brand awareness and build loyal and long-term relationships with your target audience, let them know that your brand exists on social media networks and incorporate social media icons on your business website.<\/p>\n<p>In essence, social media icons are the registered trademarks of social media networks that are used to link your social profiles to your website. They are one of the most important parts of your overall <a href=\"https:\/\/www.branex.ae\/blog\/infographics\/roadmap-to-a-successful-digital-marketing-strategy\/\">digital marketing strategy<\/a>. Incorporating social media icons in your website and marketing materials is a worthwhile strategy to grow your following and connect to a wider audience on different<a href=\"https:\/\/www.branex.ae\/blog\/a-guide-to-choosing-the-best-social-media-channel-for-a-business-part-1\/\"> social media channels<\/a>.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.branex.ae\/blog\/social-media-icons\/#Why_Embed_Social_Media_Icons_in_Your_Website\" >Why Embed Social Media Icons in Your Website?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.branex.ae\/blog\/social-media-icons\/#Places_Where_You_Should_Use_Social_Media_Icons\" >Places Where You Should Use Social Media Icons<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.branex.ae\/blog\/social-media-icons\/#Websites\" >Websites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.branex.ae\/blog\/social-media-icons\/#Emails_and_Newsletters\" >Emails and Newsletters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.branex.ae\/blog\/social-media-icons\/#Marketing_Collaterals\" >Marketing Collaterals<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.branex.ae\/blog\/social-media-icons\/#What_to_Consider_Before_Adding_Social_Media_Icons_to_Your_Marketing_Materials\" >What to Consider Before Adding Social Media Icons to Your Marketing Materials?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.branex.ae\/blog\/social-media-icons\/#Use_Approved_Logos\" >Use Approved Logos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.branex.ae\/blog\/social-media-icons\/#Use_the_Correct_Size\" >Use the Correct Size<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.branex.ae\/blog\/social-media-icons\/#Maintain_a_Clear_Space\" >Maintain a Clear Space<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.branex.ae\/blog\/social-media-icons\/#Dont_Gluttonize_on_Icons\" >Don\u2019t Gluttonize on Icons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.branex.ae\/blog\/social-media-icons\/#Use_Updated_Logos\" >Use Updated Logos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.branex.ae\/blog\/social-media-icons\/#Locate_Strategically\" >Locate Strategically<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.branex.ae\/blog\/social-media-icons\/#Signal_Your_Companys_Presence_on_Social_Media\" >Signal Your Company\u2019s Presence on Social Media<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_Embed_Social_Media_Icons_in_Your_Website\"><\/span><strong>Why Embed Social Media Icons in Your Website?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Today consumers are savvy enough; they expect brands to have icon links on their business website. They use a brand\u2019s social accounts to find information about their company, products, services, upcoming offers, and special discounts. Companies are using social media networks to increase their brand reach, solve their customers&#8217; problems, gather feedback, and connect to a wider audience. Using them right will help you strengthen your digital marketing efforts.<\/p>\n<p>Here are some easy tips to place social media icons across different channels and take maximum advantage of them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Places_Where_You_Should_Use_Social_Media_Icons\"><\/span><strong>Places Where You Should Use Social Media Icons<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Websites\"><\/span><strong>Websites<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Placing your social media icons on your website is a smart strategy that marketers can use to strengthen their marketing efforts. These icons can be placed on the header, footer and right sidebar of the website. The key is to place them somewhere where they are conspicuous and catch the attention of your website visitors. When visitors land on your website and see the icons of their favorite platforms, chances are they will follow your brand on social media networks.<\/p>\n<p>If truth be told, your website is a key place that should be used to convince your potential customers to follow your brand on social media and become your loyal fans. If you are not using social media icons on your website, you are missing out on a huge opportunity to grow your following base.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Emails_and_Newsletters\"><\/span><strong>Emails and Newsletters<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img decoding=\"async\" class=\"wp-image-5556 aligncenter\" title=\"Social Media Icons\" src=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2019\/03\/Social-Icons-Instagram.jpg\" alt=\"\" width=\"621\" height=\"516\" srcset=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2019\/03\/Social-Icons-Instagram.jpg 777w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2019\/03\/Social-Icons-Instagram-300x249.jpg 300w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2019\/03\/Social-Icons-Instagram-176x146.jpg 176w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2019\/03\/Social-Icons-Instagram-50x42.jpg 50w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2019\/03\/Social-Icons-Instagram-90x75.jpg 90w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/><\/p>\n<p>A well-placed social media button can increase your brand reach and makes it easier for your content to be shared by a massive audience. It is a worthwhile strategy to use your social media icons that connect your business\u2019 Linkedin page, Twitter, Facebook, Instagram and Pinterest account in every email or newsletter you send. These buttons give your subscribers an opportunity to connect with your brand on social media and get the latest updates, upcoming events, discounts and special offerings of your products or services.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-5557 aligncenter\" src=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2019\/03\/Social-Icons-branex-Dubai.jpg\" alt=\"social media icons\" width=\"766\" height=\"357\" srcset=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2019\/03\/Social-Icons-branex-Dubai.jpg 1000w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2019\/03\/Social-Icons-branex-Dubai-300x140.jpg 300w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2019\/03\/Social-Icons-branex-Dubai-260x121.jpg 260w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2019\/03\/Social-Icons-branex-Dubai-50x23.jpg 50w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2019\/03\/Social-Icons-branex-Dubai-150x70.jpg 150w\" sizes=\"(max-width: 766px) 100vw, 766px\" \/><\/p>\n<p>Whether you use social media buttons on the header, sidebar or the bottom of your email or newsletter, make sure that the icons are visible to the subscribers when they open your email.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Marketing_Collaterals\"><\/span><strong>Marketing Collaterals<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img decoding=\"async\" class=\"wp-image-5558 aligncenter\" src=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2019\/03\/Social-Icons-3.jpg\" alt=\"\" width=\"629\" height=\"419\" srcset=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2019\/03\/Social-Icons-3.jpg 840w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2019\/03\/Social-Icons-3-300x200.jpg 300w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2019\/03\/Social-Icons-3-219x146.jpg 219w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2019\/03\/Social-Icons-3-50x33.jpg 50w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2019\/03\/Social-Icons-3-113x75.jpg 113w\" sizes=\"(max-width: 629px) 100vw, 629px\" \/><\/p>\n<p>Social media icons can be used on your marketing collaterals such as brochures, business cards, and print ads to strengthen your <a href=\"https:\/\/www.branex.ae\/corporate-branding\/\">corporate branding<\/a> efforts. Since you can\u2019t hyperlink on paper, make sure to use the domain name and link to your company\u2019s page, such as<\/p>\n<p><a class=\"twitter-timeline\" data-width=\"1200\" data-height=\"1000\" data-dnt=\"true\" href=\"https:\/\/twitter.com\/branex_ae?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"nofollow noopener\">Tweets by branex_ae<\/a><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><img decoding=\"async\" class=\" wp-image-5559 aligncenter\" src=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2019\/03\/Social-Icons-.jpg\" alt=\"\" width=\"648\" height=\"432\" srcset=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2019\/03\/Social-Icons-.jpg 840w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2019\/03\/Social-Icons--300x200.jpg 300w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2019\/03\/Social-Icons--219x146.jpg 219w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2019\/03\/Social-Icons--50x33.jpg 50w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2019\/03\/Social-Icons--113x75.jpg 113w\" sizes=\"(max-width: 648px) 100vw, 648px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_to_Consider_Before_Adding_Social_Media_Icons_to_Your_Marketing_Materials\"><\/span><strong>What to Consider Before Adding Social Media Icons to Your Marketing Materials?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before you start using these amazing buttons, here are some important points that you should keep in mind:<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Use_Approved_Logos\"><\/span><strong>Use Approved Logos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>All social media icons are a trademark, so make sure to download from the official social network websites. Don\u2019t try to rotate, recolor or edit, as it is not permitted.<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Use_the_Correct_Size\"><\/span><strong>Use the Correct Size<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>Maintain the size and resolution of all social media icons and don\u2019t try to stretch the icons larger than your company logo.<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Maintain_a_Clear_Space\"><\/span><strong>Maintain a Clear Space<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>Make sure that all icons are evenly spaced out, interspersed with ample white spaces to enhance visibility.<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Dont_Gluttonize_on_Icons\"><\/span><strong>Don\u2019t Gluttonize on Icons<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>It is pertinent to use the icons of no more than four or five networks that are the most important to your brand. Adding too many icons will simply make your website footer, business card, brochure or any other marketing material look cluttered while creating design fatigue.<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Use_Updated_Logos\"><\/span><strong>Use Updated Logos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>Since social media networks undergo logo overhauls from time to time, make sure to use their updated icons. Using outdated logos only shows that your business is not relevant.<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Locate_Strategically\"><\/span><strong>Locate Strategically <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>Make sure that the social media icons are located at the most prominent position and are visible on your marketing materials. Double check their place on your website, blog, brochure, business card or print ad to ensure the best color contrast.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Signal_Your_Companys_Presence_on_Social_Media\"><\/span><strong>Signal Your Company\u2019s Presence on Social Media <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Give your prospects an opportunity to connect with your brand and share your content by adding social media buttons on your website, emails, and newsletters. Using these effective tips and tricks will help you show off your social media presence and widen your brand reach.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this digital age, social media has now become a powerful tool to market your products and services. Millions of brands are using Facebook, Twitter, YouTube,&#8230;<\/p>\n","protected":false},"author":2,"featured_media":5555,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[183],"tags":[],"class_list":["post-5554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"_links":{"self":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts\/5554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/comments?post=5554"}],"version-history":[{"count":0,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts\/5554\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/media\/5555"}],"wp:attachment":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/media?parent=5554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/categories?post=5554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/tags?post=5554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}