{"id":5575,"date":"2019-03-19T14:09:01","date_gmt":"2019-03-19T14:09:01","guid":{"rendered":"https:\/\/www.branex.ae\/blog\/?p=5575"},"modified":"2024-05-08T06:53:28","modified_gmt":"2024-05-08T06:53:28","slug":"instagram-rolls-out-branded-content-ad-format","status":"publish","type":"post","link":"https:\/\/www.branex.ae\/blog\/instagram-rolls-out-branded-content-ad-format\/","title":{"rendered":"Instagram Rolls Out Branded Content Ad Format \u2013 How Online Marketers Can Take Advantage of It?"},"content":{"rendered":"

Great news for online marketers!<\/p>\n

Instagram has rolled out a branded content partnership program, which will allow marketers to promote their branded content and make the influencer marketing process more transparent. This feature connects online advertisers and influencers on a deeper level, fostering stronger relationships.<\/p>\n

Instagram, now owned by Facebook, is working on the new ad format that will allow small businesses to sponsor influencers\u2019 posts while giving them an opportunity to promote these posts as their branded content.<\/p>\n

The new branded content ads format makes it easier for advertisers to pay influencers for promoted posts to increase the reach of their content and promote their branded content to a wider audience.<\/p>\n

Until now, brands used to nurture relationships with micro-influencers and then leverage these contacts to promote their products and services with branded content. The downside of these posts was that they only reached the followers of the influencers and not the audience brands can traditionally target in their ads.<\/p>\n

Thanks to the branded content ads, now marketers will be able to promote these branded posts just like any other ad campaign and reach a wider audience.<\/p>\n

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