trust an influencer’s opinion<\/a>\u00a0more than what a brand says, so use that to your advantage.<\/p>\nThe other way is to fabricate your own content. Making your own content can be a powerful TikTok marketing strategy. However, it will take lots of resources, creativity, and time. TikTok is largely based on viral content, so\u00a0your<\/em>\u00a0content needs to be able to make them watch twice. Otherwise, it will likely be ignored by TikTok users.<\/p>\nSimilarly, A lot of promotions are leveraging TikTok\u2019s \u201cchallenge\u201d concept by creating their own challenges and even going the extra mile by providing new music clips for users to interact with that could win some of the users big prizes.<\/p>\n
For instance, in\u00a0Malaysia, McDonald collaborated with TikTok to create a contest called the #BigMacTikTok Challenge. To participate, TikTok users would have to dance to one of the many pre-recorded #BigMacTikTok music clips that were uploaded to the service and submit their entry via the official McDonald\u2019s mobile app. All entries won a free Big Mac, and a few select winners danced away with actual cash prizes.<\/p>\n