Today, nearly every brand is investing their efforts, time, and resources towards creating a stellar marketing strategy to increase brand awareness and boost conversions. But how do you know your branding efforts, content, and marketing collateral are working well? What strategy is working best and making your marketing efforts successful? How is your company achieving its marketing and sales goals?<\/p>\n
For every business, understanding what strategy is working and what is not is important to track your marketing investment. You need to understand where your time, energy, and resources are going and what you are making out of them.<\/p>\n
Being a business owner, measuring your marketing Key Performance Indicator (KPI) is crucial to keeping your business on the right track. KPIs are basically the measurable values that businesses track in order to monitor their performance. These values enable you to keep your business strategy on track and help you achieve the desired business results.<\/p>\n
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