{"id":5868,"date":"2019-10-11T11:47:57","date_gmt":"2019-10-11T11:47:57","guid":{"rendered":"https:\/\/www.branex.ae\/blog\/?p=5868"},"modified":"2024-05-08T06:52:52","modified_gmt":"2024-05-08T06:52:52","slug":"increase-ecommerce-business-sales-with-bing-ads-cyber-monday","status":"publish","type":"post","link":"https:\/\/www.branex.ae\/blog\/increase-ecommerce-business-sales-with-bing-ads-cyber-monday\/","title":{"rendered":"Increase your eCommerce Business Sales with Bing Ads this Cyber Monday"},"content":{"rendered":"<p><strong><em>They&#8217;re blowing up our phones, asking where we are<\/em><\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.branex.ae\/blog\/increase-ecommerce-business-sales-with-bing-ads-cyber-monday\/#Just_say_were_almost_there_we_aint_even_in_the_car\" >Just say we&#8217;re almost there; we ain&#8217;t even in the car<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.branex.ae\/blog\/increase-ecommerce-business-sales-with-bing-ads-cyber-monday\/#Start_a_Website_Grow_your_Business_We_Develop_Lead_Generating_Websites_Wanna_Try\" >Start a Website. Grow your Business. We Develop Lead Generating Websites. Wanna Try?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.branex.ae\/blog\/increase-ecommerce-business-sales-with-bing-ads-cyber-monday\/#Go_Deep_with_Product_Attributes\" >Go Deep with Product Attributes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.branex.ae\/blog\/increase-ecommerce-business-sales-with-bing-ads-cyber-monday\/#Optimize_Product_Images\" >Optimize Product Images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.branex.ae\/blog\/increase-ecommerce-business-sales-with-bing-ads-cyber-monday\/#Experiment_with_Bid_Adjustments\" >Experiment with Bid Adjustments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.branex.ae\/blog\/increase-ecommerce-business-sales-with-bing-ads-cyber-monday\/#Generate_Leads_with_Merchant_Promotions\" >Generate Leads with Merchant Promotions<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.branex.ae\/blog\/increase-ecommerce-business-sales-with-bing-ads-cyber-monday\/#Read_Further_Heres_Why_Website_Design_is_Important_for_Your_Real_Estate_Business\" >Read Further: Here\u2019s Why Website Design is Important for Your Real Estate Business<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.branex.ae\/blog\/increase-ecommerce-business-sales-with-bing-ads-cyber-monday\/#Use_Automated_Bidding_Wisely\" >Use Automated Bidding Wisely<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.branex.ae\/blog\/increase-ecommerce-business-sales-with-bing-ads-cyber-monday\/#Optimizing_bids_based_on_forecasting_insights\" >Optimizing bids based on forecasting insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.branex.ae\/blog\/increase-ecommerce-business-sales-with-bing-ads-cyber-monday\/#Wrapping_Up\" >Wrapping Up<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Just_say_were_almost_there_we_aint_even_in_the_car\"><\/span>Just say we&#8217;re almost there; we ain&#8217;t even in the car<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong><em>You&#8217;re rolling one for two and I&#8217;m still. ~ Late to The Party by Kacey Musgraves<\/em><\/strong><\/p>\n<p>Are you late at Bing\u2019s Shopping party? Fret not, our <a href=\"https:\/\/www.branex.ae\/seo-in-dubai\/\">digital marketers<\/a> will help you to get up to speed. You\u2019ll learn how to increase your eCommerce sales with Bing Ads this Cyber Monday.<\/p>\n<p>In this post, you\u2019ll learn why it is necessary to invest your efforts in Bing Shopping to gear-up your eStore\u2019s digital marketing. You\u2019ll also learn some easy steps to <a href=\"https:\/\/www.branex.ae\/blog\/4-easy-ways-to-promote-your-brand-online\/\">boost your online presence<\/a> with Bings Ads and promote your brand in the local community.<\/p>\n<blockquote>\n<h4 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Start_a_Website_Grow_your_Business_We_Develop_Lead_Generating_Websites_Wanna_Try\"><\/span><a href=\"https:\/\/www.branex.ae\/?utm_source=MuneebEBSCM&amp;utm_medium=EBSCM&amp;utm_campaign=MCTA\"><span style=\"color: #f52c2c;\"><strong>Start a Website. Grow your Business.<span style=\"color: #f52c2c;\"> We Deve<\/span><span style=\"color: #f52c2c;\">lop <\/span>Lead Generating Websites. Wanna Try?<\/strong><\/span><\/a><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"Go_Deep_with_Product_Attributes\"><\/span><strong><u>Go Deep with Product Attributes<\/u><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To organize products in an eCommerce store there are product attributes. In a similar manner, Bing Network uses product attributes to identify products. Some of the products include:<\/p>\n<p>ID, title, link, price, description, image link, shipping and product identifier like the brand.<\/p>\n<p>Similarly, when a user searches for a product they use operational attributes to search the product. Since Bing Ads gives value to attributes, it is a good practice to use as many attributes as you can. To get started, use these normal product attributes: Color, Gender, Size, Material, Product category, and condition.<\/p>\n<p>Using all the product attributes might be time-consuming, but for Bing Ads, it is worth it. For instance, a female shopper searching for boots might find \u201cwomen\u2019s size 7 US boots\u201d more relevant than simply \u201cwomen boots.\u201d<\/p>\n<p><img decoding=\"async\" class=\" wp-image-5888 aligncenter\" src=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2019\/10\/giphy3.gif\" alt=\"\" width=\"503\" height=\"283\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Optimize_Product_Images\"><\/span><strong><u>Optimize Product Images<\/u><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Product images are no doubt the most important aspect of Bing Ads. The quality of images of your product can help you stand out from others which can improve your clicks and increase conversion.<\/p>\n<p>Bing had added a feature for advertises which enable them to add than one product image in their offer feeds. Instead of choosing one image, you can add up to 11 images in total. Take advantage of this feature and use images from various angles to highlight the best of your product. You can also select which image will show in thumbnail of the ad.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Experiment_with_Bid_Adjustments\"><\/span><strong><u>Experiment with Bid Adjustments<\/u><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\" wp-image-5886 aligncenter\" src=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2019\/10\/giphy-2.gif\" alt=\"\" width=\"523\" height=\"294\" \/><\/p>\n<p>To optimize on Bing is an art. Stroke by stroke, bid by bid you learn budget allocation and the impact on campaign performance. You can use bid adjustments to target specific audiences from specific demographics. There options for bid adjustments which include:<\/p>\n<ul>\n<li><strong>Time of day:<\/strong> You can adjust the timings of your bids and show them on specific hours of the day.<\/li>\n<li><strong>Day of week:<\/strong> If you want to skip certain days, you can easily do it with this option.<\/li>\n<li><strong>Type of Device:<\/strong> There is so much talk about responsiveness. You can take leverage of device type and show ads on certain devices.<\/li>\n<li><strong>Location:<\/strong> Certain businesses can be targeted for location-based businesses.<\/li>\n<li><strong>Demographics:<\/strong> Adjust bids as per the demographics of your audience.<\/li>\n<\/ul>\n<p>You can experiment with different bidding strategies and see which one is relevant to your audience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Generate_Leads_with_Merchant_Promotions\"><\/span><strong><u>Generate Leads with Merchant Promotions <\/u><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you take some merchants they advertise their products on Bing Ads, they will not just be happy; it will give you some excellent exposure and create a sense of urgency. Special offers often run for a short period of time.<\/p>\n<h4 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Read_Further_Heres_Why_Website_Design_is_Important_for_Your_Real_Estate_Business\"><\/span><strong>Read Further: <span style=\"color: #f22424;\"><a style=\"color: #f22424;\" href=\"https:\/\/www.branex.ae\/blog\/importance-of-website-design-in-real-estate\/\">Here\u2019s Why Website Design is Important for Your Real Estate Business<\/a><\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Furthermore, merchant promotions will help you to stand out from the crowd. While you are promoting merchants, you are building credibility for your brand as more clicks will give an impression to Bing that your brand is attracting a lot of attention.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-5885 aligncenter\" src=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2019\/10\/giphy.gif\" alt=\"\" width=\"461\" height=\"457\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_Automated_Bidding_Wisely\"><\/span><strong><u>Use Automated Bidding Wisely<\/u><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are countless strategies that advertisers can use to optimize the experience for the target customers. Google solves this issue by offering automatic bidding options to advertisers.<\/p>\n<p>Bing, on the other hand, doesn\u2019t have any option to do that, but before you stop reading further, there are tools like QuanticMind which can help you manage your automatic bidding on Bing automatically.<\/p>\n<p>Mostly, the advertisers don\u2019t have much choice while dealing with standalone options that Google and Bing provide, but in this case, QuanticMind can help you input data quickly for both the platforms. The advanced algorithms help to optimize the performance of the campaign.<\/p>\n<p>You can efficiently allocate budget, analyze each campaign with data insights by the tool. Easily calculate optimal CPC and make bid adjustments based on the insights in real-time can improve campaign efficiency and performance overall.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Optimizing_bids_based_on_forecasting_insights\"><\/span><strong><u>Optimizing bids based on forecasting insights<\/u><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Most advertisers today rely on experimentation to test the effectiveness of their bidding strategies. They set a target, observe performance, then adjust to meet their business goals. With advanced automated bidding technology, it\u2019s possible to forecast how a specific target will perform based on ad spend and revenue or conversion goals. Using data on historical performance, seasonality, and bid landscapes, QuanticMind can predict the performance of bid policies up to 100 days in the future. Getting a full picture of how potential bid policies affect performance before implementing any changes can save your budget and improve performance.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span><strong><u>Wrapping Up<\/u><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ecommerce advertisers today have a big opportunity with Bing Shopping. If you create and optimize Bing Shopping campaigns, it\u2019s possible to reach wealthy shoppers in a marketplace that is much less crowded. Optimizing on Bing can be a challenge, though, if you don\u2019t approach it strategically. Take full advantage of the strategies and technologies mentioned in this post to get the most out of your Bing campaigns.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>They&#8217;re blowing up our phones, asking where we are Just say we&#8217;re almost there; we ain&#8217;t even in the car You&#8217;re rolling one for two and&#8230;<\/p>\n","protected":false},"author":16,"featured_media":5871,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-5868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"_links":{"self":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts\/5868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/comments?post=5868"}],"version-history":[{"count":0,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts\/5868\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/media\/5871"}],"wp:attachment":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/media?parent=5868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/categories?post=5868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/tags?post=5868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}