
{"id":5952,"date":"2019-11-26T12:46:43","date_gmt":"2019-11-26T12:46:43","guid":{"rendered":"https:\/\/www.branex.ae\/blog\/?p=5952"},"modified":"2024-05-08T06:52:42","modified_gmt":"2024-05-08T06:52:42","slug":"website-design-trends-2020","status":"publish","type":"post","link":"https:\/\/www.branex.ae\/blog\/website-design-trends-2020\/","title":{"rendered":"6 Breathtaking Website Design Trends to Beat your Competitors in 2020"},"content":{"rendered":"<p>2020 is just around the corner. I am sure you\u2019ve all made new year resolutions at the beginning of this year and have almost achieved them and are ready to move to next year&#8217;s resolutions.<\/p>\n<p><strong>Right?<\/strong><\/p>\n<p><strong>Wrong!<\/strong><\/p>\n<p>That\u2019s how ordinary people work. But who said you are standard at all? You are put into this world to make the world a better place. Whether it is working 9-5 jobs or starting your own business.<\/p>\n<p>One thing that you must understand before stepping in 2020 is which of the trends are worth following. No. I\u2019m not talking about fashion trends; they\u2019re not my domain. I\u2019m talking about website design trends that will give your business an edge over your competitors.<\/p>\n<p>Now is the time when you must prepare to pounce on the 2020 website design trends that will differentiate your business from others and on the same token, help you foster a strong image and thereby generate more sales for your business.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.branex.ae\/blog\/website-design-trends-2020\/#1_Augmented_Reality\" >1)\u00a0\u00a0 Augmented Reality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.branex.ae\/blog\/website-design-trends-2020\/#2_Microinteractions\" >2)\u00a0\u00a0 Microinteractions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.branex.ae\/blog\/website-design-trends-2020\/#3_Minimalism\" >3)\u00a0\u00a0 Minimalism<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.branex.ae\/blog\/website-design-trends-2020\/#4_Parallax_Web_Design\" >4)\u00a0\u00a0 Parallax Web Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.branex.ae\/blog\/website-design-trends-2020\/#5_3D_Rendering\" >5)\u00a0\u00a0 3D Rendering<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.branex.ae\/blog\/website-design-trends-2020\/#6_Split_Content\" >6)\u00a0\u00a0 Split Content<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.branex.ae\/blog\/website-design-trends-2020\/#_To_wrap_it_all_up\" >\u00a0To wrap it all up<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Augmented_Reality\"><\/span><strong>1)\u00a0\u00a0 Augmented Reality<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Even though augmented reality has been there for quite some time, there\u2019s still of potential in it.<\/p>\n<p>Can 2020 be the year for any breakthrough? How will AR affect the eCommerce industry?<\/p>\n<p>AR is a mix of virtual reality and reality.<\/p>\n<p>Pok\u00e9mon Go received a ton of attention and presented many opportunities for businesses and brands to combine reality with virtual reality.<\/p>\n<p>There are myriad ways you can apply AR on your website.<\/p>\n<p>Specsavers is an excellent example of such an approach. A UK-based optician that uses your facial scan data to place glasses on your face and show you how they\u2019ll look on you. You can try various frames before you buy the actual glasses.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/www.sitejet.io\/images\/0\/2992179\/image5.gif\" alt=\"website design trends 2020\" width=\"1412\" height=\"649\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>The eCommerce stores are using AR to help customers choose virtually anything from makeup to jewelry to selecting furniture from their homes.<\/p>\n<p>IKEA Place is a fantastic app that let users place the furniture in their home and see how it will look from different angles.<br \/>\n<iframe src=\"https:\/\/www.youtube.com\/embed\/UudV1VdFtuQ\" width=\"1000\" height=\"600\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>If you have a startup and you want to add some spark to your brand, use AR in your website design and make the customers experience awesomeness right from their home.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Microinteractions\"><\/span><strong>2)\u00a0\u00a0 Microinteractions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Have you ever purchased a product from Amazon Prime? If not, here is how it is different from other eCommerce stores. You chose the product, and the product adds in front of you in the cart.<\/p>\n<p><img decoding=\"async\" class=\"size-full aligncenter\" src=\"https:\/\/uploads.toptal.io\/blog\/image\/124858\/toptal-blog-image-1512463353853-b6a779ec42a034841339a9408969350f.gif\" alt=\"website design trends 2020\" width=\"800\" height=\"600\" \/><\/p>\n<p>For some, there is nothing special about this, but for most people, this micro-interaction means a lot while they buy products from Amazon. It gives a WOW factor experience to the customer.<\/p>\n<p>In website design trends 2020, micro-interactions are something that will be a great deal for website owners.<\/p>\n<p>Over the next year, you\u2019ll notice a lot of these types of interactions that are purely developed to delight the customer.<\/p>\n<p>If you have noticed, the recent addition to Facebook is more emoticons. When you hover over the like button, you can select more options from the list.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/www.sitejet.io\/images\/0\/2992173\/image1.gif\" width=\"1388\" height=\"712\" \/><\/p>\n<p>Microinteractions helps the user create a feeling for every action they perform. When the user interacts in a small tangible way, it is your chance as a brand to develop an affinity for the brand.<\/p>\n<p>So, when you go out there, ask yourself, \u201cWhat feeling you want to create for the user?\u201d<\/p>\n<p>We\u2019ve looked at the Facebook\u2019s Like functionality, now look at an impressive login screen from everyone\u2019s favorite: MailChimp<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/www.sitejet.io\/images\/0\/2992176\/image6.gif\" width=\"1412\" height=\"649\" \/><\/p>\n<p>As soon as you start filling the login details, you can see the chimp responding in a particular fashion. It looks kind of cute.<\/p>\n<p>On the surface level, these nominal micro-interactions mean nothing, but when done in the right manner, they can leave a powerful impact on the visitor.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Minimalism\"><\/span><strong>3)\u00a0\u00a0 Minimalism<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The trend is often combined with white space. However, minimalism is a much broader concept. It involves simplifying the interface in various ways:<\/p>\n<ul>\n<li>Minimizing the colors<\/li>\n<li>Hiding the navigation bar<\/li>\n<li>Minimum use of buttons.<\/li>\n<li>Eliminating the extra shadows, graphics in images.<\/li>\n<\/ul>\n<p>Check out this fantastic example:<\/p>\n<p><img decoding=\"async\" class=\" wp-image-5954 aligncenter\" src=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2019\/11\/website-design-trends-2020-2.jpg\" alt=\"\" width=\"726\" height=\"408\" srcset=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2019\/11\/website-design-trends-2020-2.jpg 628w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2019\/11\/website-design-trends-2020-2-300x169.jpg 300w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2019\/11\/website-design-trends-2020-2-260x146.jpg 260w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2019\/11\/website-design-trends-2020-2-50x28.jpg 50w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2019\/11\/website-design-trends-2020-2-133x75.jpg 133w\" sizes=\"(max-width: 726px) 100vw, 726px\" \/><\/p>\n<p>Notice the blend of colors, the fonts, and the background.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-5955 aligncenter\" src=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2019\/11\/website-design-trends-2020-3.jpg\" alt=\"\" width=\"724\" height=\"389\" srcset=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2019\/11\/website-design-trends-2020-3.jpg 627w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2019\/11\/website-design-trends-2020-3-300x161.jpg 300w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2019\/11\/website-design-trends-2020-3-260x140.jpg 260w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2019\/11\/website-design-trends-2020-3-50x27.jpg 50w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2019\/11\/website-design-trends-2020-3-140x75.jpg 140w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/p>\n<p>The inner page useless shadows, multiple fonts, and just additional geometry.<\/p>\n<p>But take notes on how everything is used in the best way possible. The colors, the navigation, and even the buttons are placed in such a way that they consume less space.<\/p>\n<p>An excellent example of minimalism is the Apple <a href=\"https:\/\/www.apple.com\/\" target=\"_blank\" rel=\"nofollow noopener\">website.<\/a> The elements are placed in a way in which they attract the attention of the customer without losing any important detail.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Parallax_Web_Design\"><\/span><strong>4)\u00a0\u00a0 Parallax Web Design<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Yes. You might be thinking that it is an old trend. But the good thing is that it still grabs the attention of users. The parallax scrolling originated from <a href=\"https:\/\/en.wikipedia.org\/wiki\/Parallax_scrolling\" target=\"_blank\" rel=\"nofollow noopener\">video games<\/a>.<\/p>\n<p>There is rocket science behind the parallax technique. There is just one background that moves at different speeds when the user scrolls through the page. This gives a pseudo-3D effect.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-5956 aligncenter\" src=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2019\/11\/website-design-trends-2020-4.jpg\" alt=\"\" width=\"714\" height=\"326\" srcset=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2019\/11\/website-design-trends-2020-4.jpg 675w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2019\/11\/website-design-trends-2020-4-300x137.jpg 300w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2019\/11\/website-design-trends-2020-4-260x119.jpg 260w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2019\/11\/website-design-trends-2020-4-50x23.jpg 50w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2019\/11\/website-design-trends-2020-4-150x68.jpg 150w\" sizes=\"(max-width: 714px) 100vw, 714px\" \/><\/p>\n<p>The Cyclemon <a href=\"http:\/\/cyclemon.com\/\" target=\"_blank\" rel=\"nofollow noopener\">website<\/a> is a wonderful example of how the parallax technique can be used in 2020 to create some great, attention-grabbing websites.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_3D_Rendering\"><\/span><strong>5)\u00a0\u00a0 3D Rendering<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Mostly, new trends might not feel fresh at all. Some of the trends are in the mainstream with low barriers of entry, which makes them unique and original. One such website trend of 2020 is 3D rendering.<\/p>\n<p>Sports might brand Adidas has grabbed the 3D modeling trend and applied it to Futurecraft \u2013 a fully recyclable running shoe that was announced in 2019.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/www.sitejet.io\/images\/0\/2992170\/image8.gif\" alt=\"trends of a website design 2020\" width=\"1421\" height=\"735\" \/><\/p>\n<p>If you check the website, you\u2019ll see that you can play around with the shoe on the screen. The user can navigate the shoe by scrolling and interacting with the model of the shoe.<\/p>\n<p>Of course, there might be some exceptions as it will affect the loading speed, mostly on a mobile device; but it is quite exciting to see how the technology will unfold in 2020.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Split_Content\"><\/span><strong>6)\u00a0\u00a0 Split Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Split content is a web design technique that displays a critical message at one time. When the user focuses their attention on another section, the emphasis is diverted in that direction.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-5957 aligncenter\" src=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2019\/11\/website-design-trends-2020-5.jpg\" alt=\"\" width=\"719\" height=\"368\" srcset=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2019\/11\/website-design-trends-2020-5.jpg 627w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2019\/11\/website-design-trends-2020-5-300x154.jpg 300w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2019\/11\/website-design-trends-2020-5-260x133.jpg 260w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2019\/11\/website-design-trends-2020-5-50x26.jpg 50w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2019\/11\/website-design-trends-2020-5-146x75.jpg 146w\" sizes=\"(max-width: 719px) 100vw, 719px\" \/><\/p>\n<p><a href=\"http:\/\/62management.com\/\" target=\"_blank\" rel=\"nofollow noopener\">62management<\/a> is an excellent example of split content. See how the image overlaps the other image when you hover over one section of the image.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_To_wrap_it_all_up\"><\/span><strong>\u00a0To wrap it all up<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>So now, you know which of the trends you must keep your eye on, and regardless of you like them or not, you need to adapt them to scale your brand to the next level.<\/p>\n<p>You might not be able to follow all the trends right now, but make sure that you follow and apply most of these website design trends 2020.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2020 is just around the corner. I am sure you\u2019ve all made new year resolutions at the beginning of this year and have almost achieved them&#8230;<\/p>\n","protected":false},"author":16,"featured_media":5960,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"class_list":["post-5952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-design"],"_links":{"self":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts\/5952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/comments?post=5952"}],"version-history":[{"count":0,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts\/5952\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/media\/5960"}],"wp:attachment":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/media?parent=5952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/categories?post=5952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/tags?post=5952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}