Take a look around and you will find a lot of self-proclaimed marketing professionals. However, there are only a few names who have actually made it to the top and gotten their art acknowledged.<\/p>\n
Today on Branex Talks, we are privileged to have such a gentleman with us. To date, he has helped businesses and startups founders scale their business. He has extensive experience working with various professionals in 70+ countries, including Taiwan, Spain, Ireland, the US and the UK.<\/p>\n
Aufray is passionate about boosting organic traffic, increase conversions and enhance ROI by data-driven strategies. He has helped multiple companies like Voodoo.io, SeeLevelHX, Zeneduc with lead generation and improves revenue<\/a> with growth hacking.<\/p>\n Without further ado, let\u2019s welcome Jonathan Aufray<\/a>, chief executive officer of Growth hackers<\/a>.<\/u><\/p>\n Branex:<\/strong> You have traveled to many countries across the globe, which notable differences have you witnessed in business practices and workplace cultures until now.<\/strong><\/p>\n Jonathan:<\/strong> I lived in 7 countries (France, US, UK, Ireland, Spain, Australia, and Taiwan), traveled in many more and worked with businesses from more than 70 countries. There are a lot of differences between places, cities, countries, and continents. For instance, when I was doing business in Ivory Coast, I could notice that time management is very different from other places.<\/p>\n In Japan, things are very formal during the day when doing business, but at night it completely changes where you will go out to eat drink (And even doing Karaoke) to sign business deals. For the US, business relationships are less formal and more friendly.<\/p>\n Every place is different but the most important is to stay yourself while respecting the local culture. For instance, in Taiwan, there\u2019s a specific way to give your business card and people appreciate when you do it their way (Handing out your business card with two hands)<\/p>\n Branex:<\/strong> In an interview<\/a>,<\/u> you stated that \u201cstartups need fast execution and iteration, even more than SMBs\u201d. What are the tools and techniques which can eventually lead to the growth of startups and what’s the right way of scaling it?<\/strong><\/p>\n Jonathan: <\/strong>For startups, SMBs or SaaS businesses, it\u2019s important to have a lean startup approach<\/a> where you want to launch your product sooner than later. Why? Because you want to test your products with \u201creal\u201d users, gather feedback and data to see what people like, what people don\u2019t like, optimize your product and make it more user-centric.<\/p>\n I met many entrepreneurs that developed products for many months without gathering feedback as they wanted their product to be \u201cperfect\u201d. Eventually, when they launched, they found out that there was no market for the product they built.<\/p>\n I usually recommend entrepreneurs to invest 50% of their time and money on product development and 50% on growth.<\/p>\n