Tom Reidy:<\/strong> Success is the easy part of life throughout my career I have had the honor of working with some of the biggest brands, from Audi to Colgate Palmolive, helping them to build their brands and reputations online.<\/p>\n But through failure is when we learn and grow. Don\u2019t get me wrong I have learned plenty working with large brands, but I have learned far more in the hard lessons in life. Some of my greatest takeaways would be:<\/p>\n Branex: Tell us about TAG The Agency, how did the idea pop up and from where did you start?<\/strong><\/p>\n Tom Reidy:\u00a0<\/strong>This brand is a result of the ever-evolving world of digital advertising, I\u2019ve always been in the industry of tech and marketing\/advertising, so it was a natural progression that fed my creative skills.<\/p>\n Branex: Digital storytelling is typically a new terminology among marketers. What do you think are the key elements of digital storytelling?<\/strong><\/p>\n Tom Reidy:\u00a0<\/strong>New term, same game. It\u2019s just how and where we tell stories that have changed. In my view, the key elements are:<\/p>\n Branex: You have multiple startups under your belt, share with us the lessons you have learned so far in establishing them.<\/strong><\/p>\n Tom Reidy:\u00a0<\/strong>All ideas are good and easy. It\u2019s the execution and market development that is hard. Do your research and plan for the end game, not just the small steps to get you going. This way you will reduce surprises and cost escalation.<\/p>\n Branex: You emphasize a lot that B2B businesses should leverage content as a marketing strategy. Which type of content is truly engaging for the audience, can you share a few examples?<\/strong><\/p>\n Tom Reidy:\u00a0<\/strong>B2B is still about people and connecting to what inspires and resonates with them. I always prefer video as the medium as we are able to quickly connect to audiences. In the case of B2B, we look to see who the decision-maker is and work to influence their decisions, from content that nudges them to direct engagement. It sounds simple but can be a long game, so research to make sure you know your audience and where they consume content.<\/p>\n Branex: What trends do you anticipate in the digital world especially about social media in 2020?<\/strong><\/p>\n Tom Reidy:\u00a0<\/strong>Be ready, change is constant, so predictions are just guessing and looking at the wrong thing. Watch your audience, follow the trends and lead them through the platforms they choose. Then constantly test your content before launching into a bigger campaign.<\/p>\n Branex: Would you like to mention a few names who have inspired you in the industry? The ones who have contributed to your professional and personal growth.<\/strong><\/p>\n Tom Reidy:\u00a0<\/strong>Chris Bunce from 3Skye \u2013 Fintech visionary, friend and mentor. Chris has always been around to provide wise worlds and motivation to push for the next step.<\/p>\n Andrew Butel from EndGame \u2013 Tech genius, also a friend and mentor. Andrew has always been a support, from business mentoring to working through some of my biggest challenges with me.<\/p>\n Branex: How much do you believe in work-life balance? How do you balance both and why do you think it\u2019s important to keep these aspects in equilibrium?<\/strong><\/p>\n Tom Reidy:\u00a0<\/strong>Work and life are not a separate thing when you hire someone, you are hiring a person and not a machine that can switch on and off. So work and life needs to balance themselves. For example, I have four kids, so I need to be able to provide them the attention they need to become successful humans, so rather than separating my job from my family, they are welcomed in and become part of the workday. Start times and end times can be flexible as ideas don\u2019t happen between 9 am and 5 pm so my approach to work is also flexible.<\/p>\n For more on this, I wrote a book on company culture, here<\/a>.<\/p>\n Branex: Being an avid marketer, our readers would like to see your workstation picture. Could you please share one. <\/strong><\/p>\n Tom Reidy:\u00a0<\/strong>Sure, it\u2019s pretty simple, just the things I need.<\/p>\n\n
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