{"id":6094,"date":"2020-04-08T09:12:57","date_gmt":"2020-04-08T09:12:57","guid":{"rendered":"https:\/\/www.branex.ae\/blog\/?p=6094"},"modified":"2024-05-08T06:52:15","modified_gmt":"2024-05-08T06:52:15","slug":"digital-marketing-strategies-covid-19","status":"publish","type":"post","link":"https:\/\/www.branex.ae\/blog\/digital-marketing-strategies-covid-19\/","title":{"rendered":"Digital Marketing Strategies to Consider Amid the COVID 19 Outbreak"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Who could\u2019ve thought that the Pandemic as bad as the Covid-19 is going to impact so many lives in just a blink? But guess what, in over a couple of months the entire world is engulfed by it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sadly, the death toll has crossed over 60,000 as of now while I am writing this article.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While the world is taking every precautionary measure to combat this menace and taking possible steps to self-isolate themselves so they don\u2019t spread the virus, the UAE is also taking every drastic measure to ensure the security of its citizens. The public health authority is urged to work on the safety of its citizens, visitors, &amp; residents by providing them with adequate healthcare whenever and wherever they need it. They are deploying extensive preventive measures to protect the public health in accordance with the set guidelines set by the World Health Organization\u2019s rules &amp; regulations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the wake of this debacle, many people are instructed to stay indoors whereas the world observes a total lockdown. At times as such, many digital marketing experts are struggling to work as well.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re a business owner yourself or you\u2019re working as a <a href=\"https:\/\/www.branex.ae\/seo-in-dubai\/\">SEO expert Dubai<\/a>, you might be wondering what steps can one take to safeguard their business. Because believe it or not, this lockdown isn\u2019t going to be there forever, yet you want to stay on the map to help others, don\u2019t you?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are 6 digital marketing strategies one must follow amid the COVID &#8211; 19 Pandemic Outbreak.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.branex.ae\/blog\/digital-marketing-strategies-covid-19\/#Things_You_Need_to_Follow_During_this_Pandemic\" >Things You Need to Follow During this Pandemic<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.branex.ae\/blog\/digital-marketing-strategies-covid-19\/#Update_Your_Google_My_Business\" >Update Your Google My Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.branex.ae\/blog\/digital-marketing-strategies-covid-19\/#Answer_Questions_in_Your_Community_Amid_the_COVID-19_Fear\" >Answer Questions in Your Community Amid the COVID-19 Fear<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.branex.ae\/blog\/digital-marketing-strategies-covid-19\/#Lastly_Work_on_Your_Ad_Campaigns\" >Lastly, Work on Your Ad Campaigns<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Things_You_Need_to_Follow_During_this_Pandemic\"><\/span><b>Things You Need to Follow During this Pandemic<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">But first things first, I want to say that Branex cares about you just as much as your government do.\u00a0\u00a0<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Use hand sanitizer (with at least 60% alcohol) if soap and water is unavailable<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Avoid close contact with people who are sick<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Wash your hands with soap and water for at least 20 seconds<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Cover your cough or sneeze with a tissue or the inside of your elbow<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Avoid touching your faces, especially your eyes, nose, and mouth with unwashed hands<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Clean and disinfect frequently-used surfaces.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Stay home if you are unwell.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Because after all, it\u2019s not just your lives at stake here, but all the countless others around you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few steps that you need to take so they may complement your SEO practices.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Update_Your_Google_My_Business\"><\/span><b>Update Your Google My Business<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Just imagine how negatively is it going to impact on the image of your business, if your business is shown opened during the COVID-19 outbreak and someone visits to shop only to find it closed!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s something that can have quite a negative impact on your business presence.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the foremost things you need to do during the pandemic outbreak is to update your Google My Business profile irrespective of the fact whether you are going to your business place or not.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/twitter.com\/sundarpichai\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Sundar Pichai<\/span><\/a><span style=\"font-weight: 400;\">, CEO at Google, has already announced that they will soon be launching a feature that will allow businesses to easily mark themselves as \u201ctemporarily closed\u201d using <\/span><a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Google My Business<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>At one of the occasions, he said:<\/p>\n<blockquote><p>\u201cIn the coming days, we\u2019ll make it possible for businesses to easily mark themselves as \u2018temporarily closed\u2019 using Google My Business.\u201d<\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">For further details, you can <\/span><a href=\"https:\/\/searchengineland.com\/google-to-show-which-local-businesses-temporarily-closed-in-search-maps-amid-coronavirus-outbreak-330756\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">check the article<\/span><\/a><span style=\"font-weight: 400;\"> published by Search Engine Land on GMB (in COVID-19)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For now, the only way of doing so is to contact them personally through their GMB support service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google currently urges all business owners across the globe to follow specific guidelines on how to update their business information. Interested to learn how to do it, <\/span><a href=\"https:\/\/support.google.com\/business\/answer\/9773423?p=covid_19\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">check out Google Support<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While you\u2019re updating your Google My Business, I would like to advise that there are two practices that you shouldn\u2019t follow. The first one is not to change your listing name to show you\u2019re temporarily closed as it will be represented as your business title on the MAP. Nobody would come to your place if your business listing name has \u201ctemporarily closed\u201d written all over it. And the second one is to set your listings to \u201cPermanently Closed\u201d as at some point in time amid the outbreak, you will have to open it. And lastly, do not forget to update on your new opening hours amid the coronavirus outbreak.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Answer_Questions_in_Your_Community_Amid_the_COVID-19_Fear\"><\/span><b>Answer Questions in Your Community Amid the COVID-19 Fear<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Right now, people are scared and all they want is your support and awareness which they can get. If you are a business serving in the UAE, it is your responsibility to keep your audience properly acknowledged. As a brand operating in the UAE sector, it is your responsibility to make sure you guide your people in the right direction so they don\u2019t eventually end up taking the wrong steps and fall ill.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are several questions that come to an individual\u2019s mind during the pandemic outbreak.\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">If I get COVID 19 what will be my symptoms? <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Should I get a COVID-19 test done?\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Should I go and check my primary care doctor, or should I visit the hospital if I am showing symptoms?\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Am I showing minor symptoms? If yes, then who should I consult with and when?\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">If I got COVID-19 then what is the right time to visit the hospital?\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">What is the best way to stay safe from getting infected?\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Should I consider contacting a telemedicine helpline to guide me if I show symptoms?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Are their hospitals in my area that can help me combat the COVID-19?\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Are there any details that I should know regarding the COVID-19 and its impact on health?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">If I have COVID-19 can I keep others safe from getting infected through me?\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">How will I learn that I am infected and what are the risks of transmitting my infection?\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By answering these few questions, you can definitely help out others by creating a common awareness. At times as such, people everywhere have many questions and if you as a brand can help them find answers then why not! They will always remember you because you were there to assist.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Lastly_Work_on_Your_Ad_Campaigns\"><\/span><b>Lastly, Work on Your Ad Campaigns<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">So amid, the fear it is highly important your customers should know that you\u2019re open even at this grave hour. If you\u2019re afraid that you are unable to advertise your product\/service among your target audience, the best way to send your message is through running Google Ad campaigns. Believe it or not, but it\u2019s one of the best ways to reach your desired target audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re not quite sure whether you should use Google to run your ad campaigns or not, you can always try Facebook. It will help you reach the desired target audience on your favourite social media.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amid the COVID-19, there\u2019s no denying the fact that the world will observe a drop in the demands of certain product\/services. But at the same time, there will definitely be a demand increase for certain other types of product\/services. Businesses can urge others to invest their budgets in online advertising and focus on pushing forward discounts and supporting their sales team. All you have to do is focus on maintaining the inventory and pushing the word out, let your sales team do the talking.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So here are a few handfuls of digital marketing strategies which we can focus amid the covid-19. Do you have some more interesting digital marketing strategies that you want to share? Leave comment.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Who could\u2019ve thought that the Pandemic as bad as the Covid-19 is going to impact so many lives in just a blink? But guess what, in&#8230;<\/p>\n","protected":false},"author":11,"featured_media":6103,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-6094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"_links":{"self":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts\/6094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/comments?post=6094"}],"version-history":[{"count":0,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts\/6094\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/media\/6103"}],"wp:attachment":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/media?parent=6094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/categories?post=6094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/tags?post=6094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}