![\"mcdonald](\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2020\/05\/mcdonald-brand-salience.jpg\")
<\/p>\nWas it the clown that excited you when you visited McDonald\u2019s for the first time or was it the food?<\/p>\n
There\u2019s nothing more that grasps the attention of the person visiting McDonald\u2019s then the clown itself.<\/p>\n
Every brand has certain elements that ensure the brand stands a head and shoulder above from the rest. They establish certain cues that grasp the attention of the common people. These cues can easily store in the memory of the person so whenever a person encounters the brand, they can easily remind themselves about it and choose it from the list of others. The idea of letting these cues sink into the mind of the average person is what brand salience is all about.<\/p>\n
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What else do you think McDonald\u2019s has that makes people want to purchase from their outlets? Besides the clown, if it isn\u2019t the big yellow M! Here\u2019s another cue that easily captures the attention of a common visitor and can be easily stored in the memory of the person. The more cues a brand has, the much better it stores in the memory and hence, the more strong is the salience factor of the brand.<\/p>\n
We all know what McDonald\u2019s is great for! It\u2019s their Big Macs no doubt.<\/p>\n
But despite the fact of how unhealthy consuming excessive junk food can be, when you see the big M and the clown sitting at the front door with an inviting smile, you just can\u2019t resist yourself. You will soon find yourself parking your car, grabbing your wallet and buying that juicy quarter pounder cheeseburger with extra fries and drink! It is how McDonald creates the perfect brand salience around.<\/p>\n
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