{"id":6387,"date":"2021-10-26T11:06:34","date_gmt":"2021-10-26T11:06:34","guid":{"rendered":"https:\/\/www.branex.ae\/blog\/?p=6387"},"modified":"2024-05-08T06:51:20","modified_gmt":"2024-05-08T06:51:20","slug":"8-result-oriented-video-marketing-tactics-to-generate-qualified-leads","status":"publish","type":"post","link":"https:\/\/www.branex.ae\/blog\/8-result-oriented-video-marketing-tactics-to-generate-qualified-leads\/","title":{"rendered":"8 Result-Oriented Video Marketing Tactics to Generate Qualified Leads"},"content":{"rendered":"\n

Today, businesses are looking for more creative and result-oriented ways to attract a wider audience. When it comes to marketing and promoting your business, video is one of the most effective ways that can help you achieve the desired results. Did you know 87%<\/a> of businesses use video as an integral marketing tool?<\/p>\n\n\n\n

53% of marketers believe that video helps them increase brand awareness, engage with their audience and build trust with potential customers. For brands, creating user engagement and building trust is the key to promoting their products or services. Videos, if used right can help businesses generate more leads, delight customers, and earn more profits.<\/p>\n\n\n\n

Videos can help marketers to improve the overall buyer journey \u2013 from the awareness stage to the consideration and decision stage, it can improve your overall lead generation efforts. This is why many businesses made a video an essential part of content marketing services and used it effectively to generate high-quality leads and more conversions.<\/p>\n\n\n\n

Many brands are using video as an important element of their online marketing campaigns and use it frequently to get greater returns. According to HubSpot<\/a>, personalization and video marketing is a powerful combination that can capture your prospect\u2019s attention.<\/p>\n\n\n\n

Whether you are running a B2B or B2C company, video marketing plays a major role in convincing prospects to make a purchase decision and become your customer. If you are using video in your marketing campaigns, now is the right time to harness the power of video marketing to connect with your target audience.<\/p>\n\n\n\n

Interesting Video Marketing Statistics 2021<\/strong><\/p>\n\n\n\n

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\u00b7         Today\u2019s users spend 2.6x<\/a> more time-consuming video content than concentrating on pages without video.  <\/p>\n\n\n\n

\u00b7         83%<\/a> of marketers believe that video marketing produces a good ROI and helps them drive more traffic to their website.<\/p>\n\n\n\n

\u00b7         74%<\/a> of marketers say video has more potential to convince and convert than any other type of content.<\/p>\n\n\n\n

\u00b7         Video is projected to account for 82%<\/a> of online traffic this year.<\/p>\n\n\n\n

\u00b7         Adding videos to email marketing campaigns can increase the click rate by 300%<\/a>.<\/p>\n\n\n\n

\u00b7         Embedding a video on your landing page can increase the conversion rate by up to 80%<\/a>.<\/p>\n\n\n\n

\u00b7         60% of B2B and B2C<\/a> marketers are ready to use video content for marketing.  <\/p>\n\n\n\n

The question is how to use video content creatively to make it work for your organization? Let\u2019s explore how digital marketers and social media managers can incorporate videos into their digital and email marketing strategies to earn prospects\u2019 attention in this competitive world.<\/p>\n\n\n\n

1.       Gated Content<\/p>\n\n\n\n

2.       Embed Video in Landing Page<\/p>\n\n\n\n

3.       Use a Powerful CTA<\/p>\n\n\n\n

4.       Subscriptions<\/p>\n\n\n\n

5.       Embed Videos in Emails<\/p>\n\n\n\n

6.       Video Retargeting Ads on Social Media<\/p>\n\n\n\n

7.       Leverage Video Testimonials<\/p>\n\n\n\n

8.       Use Videos for On-boarding<\/p>\n\n\n\n

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Table of Contents<\/p>\n<\/div>