<\/span><\/h2>\n\n\n\nHere is a step by step process to do SEO for a real estate website.<\/strong><\/p>\n\n\n\n<\/span>Identify and Research Your Competitors<\/strong><\/span><\/h3>\n\n\n\nThe first thing you need to do is to create a list of direct and indirect competitors. Next, do competitor research. Analyze the keywords they are targeting, content they are creating and the backlinks they are acquiring. This will give you a clear idea about what\u2019s already working in your industry. By identifying and analyzing your competitors, you can develop a real estate SEO strategy that can give you a competitive advantage over your competitors.<\/p>\n\n\n\n
<\/span>Conduct an SEO Audit<\/strong><\/span><\/h3>\n\n\n\nAfter conducting competitor research, the next step would be to conduct an in depth SEO audit. SEO audit will provide you better visibility into your current SEO state. Moreover, it will also help you improve your website performance, deliver a better user experience and optimize your content for search engines. In short, an SEO audit is a great way to identify your SEO strengths and weaknesses.<\/p>\n\n\n\n
<\/span>Find the right keywords to target<\/strong><\/span><\/h3>\n\n\n\nChoosing the right keywords for real estate business is probably the most important step but how would you do it? Put yourself in the shoes of your target customers. What keywords will they use to search for your real estate business online? Take advantage of keyword research tools and they can give you hundreds of keywords to target. You can also look at the competition and the keywords they are ranking for to get a better idea about which keywords you should target.<\/p>\n\n\n\n
<\/span>Create Helpful Content Around Those Keywords<\/strong><\/span><\/h3>\n\n\n\nOnce you have created a list of SEO keywords for real estate, now is the time to create content around those keywords. When creating content, keep your buyer personas top of mind. Provide value to your target audience through your content and help them solve their problems.<\/p>\n\n\n\n
<\/span>Optimize Your Content For Search<\/strong><\/span><\/h3>\n\n\n\nWith search engines becoming smarter with each passing day, traditional approaches which used to work in the past do not work anymore. This means that you will have to sprinkle keywords naturally in your content. As a rule of thumb, use your focus keywords in the title, headings, meta title and meta description..<\/p>\n\n\n\n
<\/span>Build Backlinks<\/strong><\/span><\/h3>\n\n\n\nOnce you have optimized the content for search and published it, now you will have to build backlinks to boost the authority of your website. Don\u2019t forget to include internal and external links in your post as it can make your post seem more credible especially if you have added links from credible sources.<\/p>\n\n\n\n
How do you optimize your real estate website for search engines? Share your SEO process with us in the comments section below.<\/p>\n","protected":false},"excerpt":{"rendered":"
Don\u2019t know how to do SEO for real estate? Don\u2019t know much about optimizing your real estate website for search engines? If the answer to both…<\/p>\n","protected":false},"author":17,"featured_media":6684,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[431],"tags":[],"_links":{"self":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts\/6683"}],"collection":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/comments?post=6683"}],"version-history":[{"count":0,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts\/6683\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/media\/6684"}],"wp:attachment":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/media?parent=6683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/categories?post=6683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/tags?post=6683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}