{"id":6723,"date":"2022-11-07T10:00:08","date_gmt":"2022-11-07T10:00:08","guid":{"rendered":"https:\/\/www.branex.ae\/blog\/?p=6723"},"modified":"2024-05-08T06:50:51","modified_gmt":"2024-05-08T06:50:51","slug":"seo-for-ecommerce-websites","status":"publish","type":"post","link":"https:\/\/www.branex.ae\/blog\/seo-for-ecommerce-websites\/","title":{"rendered":"SEO For E-commerce Websites: The Ultimate Guide To Generate More Sales"},"content":{"rendered":"\r\n<p>According to e-<a href=\"https:\/\/www.shopify.com\/research\/future-of-commerce\/future-of-ecommerce\" target=\"_blank\" rel=\"nofollow noopener\">commerce statistics<\/a>, e-commerce sales will hit the <strong>$5 trillion <\/strong>mark this year while the numbers will surge to <strong>$6 trillion <\/strong>by 2024. It is estimated that the entire ecommerce industry will grow by <strong>$11 trillion <\/strong>from 2021 to 2025. As more and more people shop online, the demand for e-commerce stores shot through the roof.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>With lower barriers to entry, more and more businesses started opening their online stores leading to a mushrooming growth in online stores. According to rough estimates, there are around <strong>12 million <\/strong>to <strong>24 million <\/strong>online stores in the world. With millions of online stores veering to attract customers to their stores, this creates cut throat competition.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/znHN846JYTpST4FQU39DM4lqkkMS_SRIvJ-x_-GNxqImXhZAAA_QoitjgSJENj0WWH4JtxZfgQA95a5iGLXOQNz-C83EcTFYdVLZHHHPFZL6e_t2lv_RAFYJKp9jI1qdcBNhZfbZU-sgOAZ2W28eV4Wb6gkuN_7mffj76myfz5e3Gq8G-UBjY1s_C6Lz7A\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p>How can your e-commerce website survive and thrive in such a competitive environment? By mastering the art of E-commerce SEO. If you don\u2019t know how to do SEO for E-commerce websites, then this guide will tell you everything you need to know about succeeding with E-commerce SEO.<\/p>\r\n\r\n\r\n\r\n<p><strong>Table of Content<\/strong><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/docs.google.com\/document\/d\/1LMHd2l5AY00l5StQJKLW85OzXcKzoK1ADFlAXXXoMYA\/edit#heading=h.f3frg93jdfb4\" target=\"_blank\" rel=\"nofollow noopener\">What is E-commerce SEO?<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/docs.google.com\/document\/d\/1LMHd2l5AY00l5StQJKLW85OzXcKzoK1ADFlAXXXoMYA\/edit#heading=h.nlt7fvksdiho\" target=\"_blank\" rel=\"nofollow noopener\">Is SEO Important For E-commerce Websites?<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/docs.google.com\/document\/d\/1LMHd2l5AY00l5StQJKLW85OzXcKzoK1ADFlAXXXoMYA\/edit#heading=h.38zvnie24mp5\" target=\"_blank\" rel=\"nofollow noopener\">What are the Advantages of Doing SEO For E-commerce?<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/docs.google.com\/document\/d\/1LMHd2l5AY00l5StQJKLW85OzXcKzoK1ADFlAXXXoMYA\/edit#heading=h.nfyfwg7ho1rp\" target=\"_blank\" rel=\"nofollow noopener\">Types of E-commerce SEO<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/docs.google.com\/document\/d\/1LMHd2l5AY00l5StQJKLW85OzXcKzoK1ADFlAXXXoMYA\/edit#heading=h.xbp9y6wn0a57\" target=\"_blank\" rel=\"nofollow noopener\">Off Page SEO For E-commerce<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/docs.google.com\/document\/d\/1LMHd2l5AY00l5StQJKLW85OzXcKzoK1ADFlAXXXoMYA\/edit#heading=h.3ed9ltmtiu85\" target=\"_blank\" rel=\"nofollow noopener\">SEO For E-Commerce Product Pages<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/docs.google.com\/document\/d\/1LMHd2l5AY00l5StQJKLW85OzXcKzoK1ADFlAXXXoMYA\/edit#heading=h.qk99o5scp6ax\" target=\"_blank\" rel=\"nofollow noopener\">How To Do SEO For E-commerce Websites?<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/docs.google.com\/document\/d\/1LMHd2l5AY00l5StQJKLW85OzXcKzoK1ADFlAXXXoMYA\/edit#heading=h.kl7m32m3hy0d\" target=\"_blank\" rel=\"nofollow noopener\">Keyword Research<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/docs.google.com\/document\/d\/1LMHd2l5AY00l5StQJKLW85OzXcKzoK1ADFlAXXXoMYA\/edit#heading=h.5ttoud4lbltn\" target=\"_blank\" rel=\"nofollow noopener\">Content<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/docs.google.com\/document\/d\/1LMHd2l5AY00l5StQJKLW85OzXcKzoK1ADFlAXXXoMYA\/edit#heading=h.egleszxslo01\" target=\"_blank\" rel=\"nofollow noopener\">Product Page Optimization<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/docs.google.com\/document\/d\/1LMHd2l5AY00l5StQJKLW85OzXcKzoK1ADFlAXXXoMYA\/edit#heading=h.is0rux4o3qjd\" target=\"_blank\" rel=\"nofollow noopener\">Page Speed and Mobile Friendliness<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/docs.google.com\/document\/d\/1LMHd2l5AY00l5StQJKLW85OzXcKzoK1ADFlAXXXoMYA\/edit#heading=h.2swdj84v4v1u\" target=\"_blank\" rel=\"nofollow noopener\">URL Structure<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/docs.google.com\/document\/d\/1LMHd2l5AY00l5StQJKLW85OzXcKzoK1ADFlAXXXoMYA\/edit#heading=h.uphwlwejwyj7\" target=\"_blank\" rel=\"nofollow noopener\">Link Building<\/a><\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.branex.ae\/blog\/seo-for-ecommerce-websites\/#What_is_E-commerce_SEO\" >What is E-commerce SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.branex.ae\/blog\/seo-for-ecommerce-websites\/#Is_SEO_Important_For_E-commerce_Websites\" >Is SEO Important For E-commerce Websites?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.branex.ae\/blog\/seo-for-ecommerce-websites\/#What_are_the_Advantages_of_Doing_SEO_For_E-commerce\" >What are the Advantages of Doing SEO For E-commerce?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.branex.ae\/blog\/seo-for-ecommerce-websites\/#Types_of_E-commerce_SEO\" >Types of E-commerce SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.branex.ae\/blog\/seo-for-ecommerce-websites\/#How_To_Do_SEO_For_E-commerce_Websites\" >How To Do SEO For E-commerce Websites?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.branex.ae\/blog\/seo-for-ecommerce-websites\/#1_Keyword_Research\" >1. Keyword Research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.branex.ae\/blog\/seo-for-ecommerce-websites\/#Content\" >Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.branex.ae\/blog\/seo-for-ecommerce-websites\/#Product_Page_Optimization\" >Product Page Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.branex.ae\/blog\/seo-for-ecommerce-websites\/#Page_Speed_and_Mobile_Friendliness\" >Page Speed and Mobile Friendliness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.branex.ae\/blog\/seo-for-ecommerce-websites\/#URL_Structure\" >URL Structure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.branex.ae\/blog\/seo-for-ecommerce-websites\/#Link_Building\" >Link Building<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_E-commerce_SEO\"><\/span>What is E-commerce SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>E-commerce SEO is the process of optimizing your online store to rank higher on search engine results pages. This includes creating product descriptions by naturally inserting the right keywords and attracting backlinks from relevant and authoritative websites.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>The primary purpose for doing <a href=\"https:\/\/www.branex.ae\/seo-in-dubai\/\">SEO<\/a> for E-commerce is to attract more organic traffic to your online stores through search engines. As a business owner, you want your online business to show up in search results when someone searches with a relevant keyword and E-commerce SEO can help you with that.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_SEO_Important_For_E-commerce_Websites\"><\/span>Is SEO Important For E-commerce Websites?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Yes, SEO is crucial for E-commerce websites. With a vast majority of people searching for products through search engines, your e-commerce website should be fully optimized to rank higher on SERPs. This allows your product pages to show up in search results when someone searches with a relevant keyword. Without SEO, your e-commerce website will lose out on a major chunk of customers using search engines to search for products. Partnering with an experienced <a href=\"https:\/\/www.branex.ae\/seo-in-dubai\/\"><strong>SEO company in Dubai<\/strong><\/a> can ensure that your e-commerce site is strategically optimized to attract targeted traffic and maximize online visibility in the competitive landscape of the Dubai market.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/b2ZMbWZic7JaQajxxDisJGR_fpKnQPe197DTgM86sLl6TTppDWBkJuEGQCs_E28SdJHc56furmOwrro73heoafFa9hl8d2dPZeQa3-j9TNVgzwi5aLWMgl8Tl_EmDZ-kCPDOcorG0bSB7vNqdqcNgsWOlIyWLttOBhqwd9MkGniiFehbAe61smD83GMEwQ\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_the_Advantages_of_Doing_SEO_For_E-commerce\"><\/span>What are the Advantages of Doing SEO For E-commerce?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Some of the advantages of doing SEO for E-commerce are:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Consistent and relevant traffic<\/li>\r\n\r\n\r\n\r\n<li>Increase brand awareness<\/li>\r\n\r\n\r\n\r\n<li>Improves customer experience<\/li>\r\n\r\n\r\n\r\n<li>Builds trust<\/li>\r\n\r\n\r\n\r\n<li>Low customer acquisition cost and higher ROI<\/li>\r\n\r\n\r\n\r\n<li>Boost sales and revenue<\/li>\r\n\r\n\r\n\r\n<li>Remarketing audience targeting<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/2T6SuhPm4V2ObCapKTst4CmVxF3dVzWPGIdVz2T7mHF6Qn00fdh9wVeNYvB5XWeIoNZ6tp0Qqs05JfQtNsmVCjk4iunP2e-waVx4vsngWDhOWHIiRENPRmyObfAKWhpr2OA93Wo3Aw6txSEnedhRxwpXRNu_tmoeS2YUyaUTTyprkLAfyZNjtt06bGINWA\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Types_of_E-commerce_SEO\"><\/span>Types of E-commerce SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>SEO can be divided into two major types<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>Off page SEO for E-commerce<\/li>\r\n\r\n\r\n\r\n<li>SEO for E-commerce product pages<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>Let\u2019s look at each one in more detail.<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>Off Page SEO For E-commerce<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>Some of the common off page SEO techniques for E-commerce includes:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Social media marketing<\/li>\r\n\r\n\r\n\r\n<li>Link building<\/li>\r\n\r\n\r\n\r\n<li>Guest posting<\/li>\r\n\r\n\r\n\r\n<li>Press release<\/li>\r\n\r\n\r\n\r\n<li>Video marketing<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\" start=\"2\">\r\n<li>SEO For E-Commerce Product Pages<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>Here are some do\u2019s and don\u2019ts for doing SEO for E-commerce product pages.<\/p>\r\n\r\n\r\n\r\n<p><strong>Do\u2019s<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Write unique meta title and meta description for every product page<\/li>\r\n\r\n\r\n\r\n<li>Optimize meta title and meta descriptions for every product page<\/li>\r\n\r\n\r\n\r\n<li>Use structured data<\/li>\r\n\r\n\r\n\r\n<li>Include customer reviews and ratings<\/li>\r\n\r\n\r\n\r\n<li>Use high quality images and videos<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p><strong>Don\u2019ts<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Copy and paste product description from manufacturer\u2019s website<\/li>\r\n\r\n\r\n\r\n<li>Ignore call to action<\/li>\r\n\r\n\r\n\r\n<li>Miss out on internal linking opportunities<\/li>\r\n\r\n\r\n\r\n<li>Charge the wrong price<\/li>\r\n\r\n\r\n\r\n<li>Neglect mobile friendliness<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/XM5IiEYAC1mQwtTFxDp-qkAoPaKrMGpjGnvaBDXF7XCHa-PGD-kFmH6CpUQcnHDsQooUu982ioUbql2WOrvMh91YYaj8LbqNgA9GSI4NHHBFmz13fUR4FirnSP6R4f8Q2JO_BQnI8q7aenosCQ9kf2zWEi4O90IwNVA2BkbL8Ni5LJ_EQik47L7hwX7Rag\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_To_Do_SEO_For_E-commerce_Websites\"><\/span>How To Do SEO For E-commerce Websites?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Here is an E-commerce SEO checklist that you can follow to optimize your online store for search engine visibility.\u00a0<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>Keyword Research<\/li>\r\n\r\n\r\n\r\n<li>Content<\/li>\r\n\r\n\r\n\r\n<li>Product Page Optimization<\/li>\r\n\r\n\r\n\r\n<li>Page Speed and Mobile Friendliness<\/li>\r\n\r\n\r\n\r\n<li>URL Structure<\/li>\r\n\r\n\r\n\r\n<li>Link Building<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>Let\u2019s look at each one in more detail to give you a better idea about them.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Keyword_Research\"><\/span>1. <strong>Keyword Research<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>When doing keyword research for your e-commerce website, you need to consider the user intent behind the keyword. Keyword intent can be classified into four major categories:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Informational keywords<\/li>\r\n\r\n\r\n\r\n<li>Commercial keywords<\/li>\r\n\r\n\r\n\r\n<li>Transactional keywords<\/li>\r\n\r\n\r\n\r\n<li>Navigational keywords<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>So, how will you determine the intent behind a particular keyword? There are many ways to do that. You can analyze the SERPs and see what is ranking for that particular keyword. Analyze the paid results at the top of the SERPs for identifying commercial intent of a particular keyword. You can also use Google Auto Suggest and People Also Ask sections to uncover untapped keyword opportunities.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/czRHUzkn8Xj4v0fFVjksRLVYFgl-Rcui_Jg6Y4bmD2RK9xQByiMtKFe-FEBzbh7AoAU4ixh1jJM6tWFsPZpItH3fa2gsw0-S_tudhtdueRgeBAPfHt2k8c9hnTaGajg8GvFAI78Rr-hmUPeOYy4SVnTmHXHGjH7PSjia34Hc_Z7AGz20vaEwCXM9xPj47Q\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Content\"><\/span><strong>Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Once you have identified the keywords you need to target, it is time to create content around it. Wondering what type of content you should create for your Ecommerce website? Here are some of the formats you can adopt.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>How-To articles<\/li>\r\n\r\n\r\n\r\n<li>Frequently Asked Questions<\/li>\r\n\r\n\r\n\r\n<li>New product launch announcements<\/li>\r\n\r\n\r\n\r\n<li>Discounts and Deals<\/li>\r\n\r\n\r\n\r\n<li>User generated content<\/li>\r\n\r\n\r\n\r\n<li>A glossary page<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Create content for every stage of the buying cycle so whether your prospects are in the awareness, consideration or decision stage, they will find some helpful content on your e-commerce website.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Product_Page_Optimization\"><\/span>Product Page Optimization<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Write descriptive product descriptions which include the right keywords. Don\u2019t forget to add high quality images and videos to make the page more interactive and interesting for buyers. Online shoppers want to see products in action and these images and videos can help you make a great first impression. Include some user testimonials to build trust and add a compelling call to action to persuade users to take the desired action.\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Page_Speed_and_Mobile_Friendliness\"><\/span>Page Speed and Mobile Friendliness<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Online shoppers don\u2019t like to wait. If your e-commerce website takes longer than three seconds to load, most users will abandon your website. With more and more people using their smartphones to access the web and shop online, it is imperative that your e-commerce website is responsive and delivers a great experience on any device.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/rhzUwjmxJgT25U8q74ba_OdSk8A58mpypyo5RSwcmFV631HNodh37SuhkzqFKPGlXW7jRJ4acMPFIp_kOhFRIjjkCNdyQ_fzec71OyNvhLd2rg7iap3i7v-b2gbGMqL8ASakB8UJVZIyRpueki7iYRCjZmHWO3aBPpafXNcCGdWO5sWDoZLh4SpVJXQEmA\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Here are some of the steps you can take to reduce your ecommerce page load times:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Compress images and videos<\/li>\r\n\r\n\r\n\r\n<li>Minify code<\/li>\r\n\r\n\r\n\r\n<li>Reduce the number of redirects and HTTP requests<\/li>\r\n\r\n\r\n\r\n<li>Use a content delivery network<\/li>\r\n\r\n\r\n\r\n<li>Improving your server response time<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"URL_Structure\"><\/span>URL Structure<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Your e-commerce website might not have too many pages early on but when you start adding new product pages, this number can grow quickly. This can add to the complexity especially if you don\u2019t have a simple website structure. Use a simple website URL to make it easy for both search engines and users to find the product they are looking for. Use your keyword in the URL and avoid stop words. As a rule of thumb, make your URL as readable and understandable as possible.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/AQUSmgX7i-6dc4c6o6J-y7gFHzAyrdLrmsC1-O2iCLNf4wZEz69Ij2b5PvV3LwPXnuboyHiZFWHYHAtqnrHji78NIA03KWhnydYSDdJu59HthLPK_ZaGHrcl_hbTTuYAhwl7y-Q3_v4JyH69Ygkk439YFmThzzWjdDAR1InfdesOB7HlImdGiX7nmBl_KQ\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Link_Building\"><\/span>Link Building<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Once you have done all the hard work, it is time to acquire relevant backlinks from high authority websites in your industry. This will show search engines that your website is credible, which will increase the chances of your e-commerce website to rank on top of search results. Instead of chasing quantity, look for acquiring fewer quality backlinks. A single quality backlinks can trump many low quality backlinks.<\/p>\r\n\r\n\r\n\r\n<p>How do you optimize your <a href=\"https:\/\/www.branex.ae\/blog\/ecommerce-business-growth-strategy-in-2022\/\">Ecommerce<\/a> website for search engines? Share your SEO process with us in the comments section below.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>According to e-commerce statistics, e-commerce sales will hit the $5 trillion mark this year while the numbers will surge to $6 trillion by 2024. It is&#8230;<\/p>\n","protected":false},"author":16,"featured_media":6724,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[462,461],"class_list":["post-6723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-e-commerce-websites","tag-seo-for-e-commerce-websites"],"_links":{"self":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts\/6723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/comments?post=6723"}],"version-history":[{"count":0,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts\/6723\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/media\/6724"}],"wp:attachment":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/media?parent=6723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/categories?post=6723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/tags?post=6723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}