SEO For E-Commerce Product Pages<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\nHere are some do\u2019s and don\u2019ts for doing SEO for E-commerce product pages.<\/p>\r\n\r\n\r\n\r\n
Do\u2019s<\/strong><\/p>\r\n\r\n\r\n\r\n\r\nWrite unique meta title and meta description for every product page<\/li>\r\n\r\n\r\n\r\n Optimize meta title and meta descriptions for every product page<\/li>\r\n\r\n\r\n\r\n Use structured data<\/li>\r\n\r\n\r\n\r\n Include customer reviews and ratings<\/li>\r\n\r\n\r\n\r\n Use high quality images and videos<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\nDon\u2019ts<\/strong><\/p>\r\n\r\n\r\n\r\n\r\nCopy and paste product description from manufacturer\u2019s website<\/li>\r\n\r\n\r\n\r\n Ignore call to action<\/li>\r\n\r\n\r\n\r\n Miss out on internal linking opportunities<\/li>\r\n\r\n\r\n\r\n Charge the wrong price<\/li>\r\n\r\n\r\n\r\n Neglect mobile friendliness<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n <\/figure>\r\n\r\n\r\n\r\n<\/span>How To Do SEO For E-commerce Websites?<\/span><\/h2>\r\n\r\n\r\n\r\nHere is an E-commerce SEO checklist that you can follow to optimize your online store for search engine visibility.\u00a0<\/p>\r\n\r\n\r\n\r\n
\r\nKeyword Research<\/li>\r\n\r\n\r\n\r\n Content<\/li>\r\n\r\n\r\n\r\n Product Page Optimization<\/li>\r\n\r\n\r\n\r\n Page Speed and Mobile Friendliness<\/li>\r\n\r\n\r\n\r\n URL Structure<\/li>\r\n\r\n\r\n\r\n Link Building<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\nLet\u2019s look at each one in more detail to give you a better idea about them.<\/p>\r\n\r\n\r\n\r\n
<\/span>1. Keyword Research<\/strong><\/span><\/h3>\r\n\r\n\r\n\r\nWhen doing keyword research for your e-commerce website, you need to consider the user intent behind the keyword. Keyword intent can be classified into four major categories:<\/p>\r\n\r\n\r\n\r\n
\r\nInformational keywords<\/li>\r\n\r\n\r\n\r\n Commercial keywords<\/li>\r\n\r\n\r\n\r\n Transactional keywords<\/li>\r\n\r\n\r\n\r\n Navigational keywords<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\nSo, how will you determine the intent behind a particular keyword? There are many ways to do that. You can analyze the SERPs and see what is ranking for that particular keyword. Analyze the paid results at the top of the SERPs for identifying commercial intent of a particular keyword. You can also use Google Auto Suggest and People Also Ask sections to uncover untapped keyword opportunities.<\/p>\r\n\r\n\r\n\r\n <\/figure>\r\n\r\n\r\n\r\n