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\n<\/span><\/p>\nSo Everlane uses clear and well-lit photos <\/span>showcasing their garments from various angles, including close-ups of the fabric texture and details. They also feature models of different body types wearing the clothes, allowing customers to envision how the garments might look on them.They offer a zoom function on their product images giving enough liberty to customers so they can check the stitching quality or fabric texture more closely.\u00a0<\/span><\/p>\n<\/span>Planout Your Content Marketing Strategy\u00a0<\/b><\/span><\/h2>\nFor an eCommerce website to stand out, it is highly relevant to have an effective content marketing strategy in place. A workable content marketing strategy can help you drive more leads to your eCommerce business, so you can convert online visitors into successful customers.\u00a0<\/span><\/p>\nThe first thing you need to do is;\u00a0<\/span><\/p>\nDefine your target market. Ask yourself the following questions:\u00a0<\/span><\/p>\n\n- Who is it that you\u2019re trying to reach with your content?\u00a0<\/span><\/li>\n
- Are you aware of their interests, needs, and pain points?\u00a0<\/span><\/li>\n
- Do you know who your audience is, what their specific desires are?\u00a0<\/span><\/li>\n<\/ul>\n
Next, try to understand;\u00a0<\/span><\/p>\n\n- What do you want to achieve with your content marketing?\u00a0<\/span><\/li>\n
- Is your goal to increase brand awareness, drive more traffic to your website, or boost conversions?\u00a0<\/span><\/li>\n<\/ul>\n
When you have clear goals, you can measure the success of your content & adapt to a working strategy. Once you\u2019re aware, the next step is to invest in informative, well-written & visually appealing content that resonates with your target audience. By addressing customer pain points, offering relevant solutions, showcasing expertise & highlighting benefits of your products, you can win your target market and drive more eCommerce sales.<\/span><\/p>\n<\/span>Test Your Website\u00a0<\/b><\/span><\/h2>\nSo before you launch your eCommerce website, always remember to test your eCommerce site extensively. After all, the last thing you want is a business that is buggy and broken.\u00a0<\/span><\/p>\nNot only does it damage your brand\u2019s reputation, but also makes it harder to pull customers in the future. Start by analyzing your website\u2019s speed, responsiveness & browser compatibility.\u00a0<\/span><\/p>\nCheck if your eCommerce website ideally loads under 2 seconds. A good website should take only a second to load up. Test your page load time using a tool like Google\u2019s PageSpeed Insights & use the information to collect recommendations so it improves overall site performance.\u00a0<\/span><\/p>\nLast but not the least, put yourself in the shoes of your customer and test the user flow. Check your site\u2019s navigation, search for a product on your eCommerce platform and add it to your cart. Go through the checkout process and see if everything is running smoothly.\u00a0<\/span><\/p>\n<\/span>Key Takeaways<\/b><\/span><\/h2>\n\n- E-commerce is booming, offering immense opportunities for businesses to reach new customers.<\/span><\/li>\n