
{"id":8734,"date":"2026-06-22T10:43:06","date_gmt":"2026-06-22T10:43:06","guid":{"rendered":"https:\/\/www.branex.ae\/blog\/?p=8734"},"modified":"2026-06-22T10:43:06","modified_gmt":"2026-06-22T10:43:06","slug":"create-remarkable-brand-in-the-age-of-ai","status":"publish","type":"post","link":"https:\/\/www.branex.ae\/blog\/create-remarkable-brand-in-the-age-of-ai\/","title":{"rendered":"How to Create a Remarkable Brand in the Age of AI"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A common saying we often hear in the age of marketing is\u2026\u00a0<\/span><\/p>\n<p><b>Marketing is all about spending. <\/b><span style=\"font-weight: 400;\">The more budget you spend on ads and other marketing collaterals for your business, the more successful you\u2019re going to become in scoring leads &amp; buying business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, it\u2019s not true;\u00a0<\/span><\/p>\n<blockquote><p><b>Marketing is not actually about how much you\u2019re spending, it\u2019s about creating the conditions for other people to eagerly spread your idea.<\/b><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">In an age of AI and hustle, we all want to build a brand that stands a class apart from the rest.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And we can definitely brag about how you can build a brand which comes off as generic yet polished just enough to satisfy AI engines and people, but we are not going to sell you that.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Actually, this article is going to take on an entirely different approach.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We are going to tell you how not to create such a brand and actually create one that\u2019s different.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.branex.ae\/blog\/create-remarkable-brand-in-the-age-of-ai\/#Storytelling_%E2%80%93_Its_How_You_Help_Them_Connect_the_Dots\" >Storytelling &#8211; It\u2019s How You Help Them Connect the Dots\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.branex.ae\/blog\/create-remarkable-brand-in-the-age-of-ai\/#A_Brand_is_Not_a_Logo_a_Brand_is_a_Promise\" >A Brand is Not a Logo, a Brand is a Promise\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.branex.ae\/blog\/create-remarkable-brand-in-the-age-of-ai\/#Brands_Who_Care_Are_the_Ones_Standing_Strong\" >Brands Who Care, Are the Ones Standing Strong<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.branex.ae\/blog\/create-remarkable-brand-in-the-age-of-ai\/#Turn_Yourself_into_a_Market_Driven_Company\" >Turn Yourself into a Market Driven Company\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.branex.ae\/blog\/create-remarkable-brand-in-the-age-of-ai\/#A_Brand_is_Actually_Built_Around_Its_Team\" >A Brand is Actually Built Around Its Team\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.branex.ae\/blog\/create-remarkable-brand-in-the-age-of-ai\/#The_Hard_Truth_About_Building_a_Brand_in_the_Age_of_AI\" >The Hard Truth About Building a Brand in the Age of AI<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Storytelling_%E2%80%93_Its_How_You_Help_Them_Connect_the_Dots\"><\/span><b>Storytelling &#8211; It\u2019s How You Help Them Connect the Dots\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2026\/06\/pexels-padrinan-585293-scaled.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-8735\" src=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2026\/06\/pexels-padrinan-585293-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1702\" srcset=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2026\/06\/pexels-padrinan-585293-scaled.jpg 2560w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2026\/06\/pexels-padrinan-585293-300x199.jpg 300w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2026\/06\/pexels-padrinan-585293-1536x1021.jpg 1536w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2026\/06\/pexels-padrinan-585293-2048x1362.jpg 2048w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2026\/06\/pexels-padrinan-585293-220x146.jpg 220w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2026\/06\/pexels-padrinan-585293-50x33.jpg 50w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2026\/06\/pexels-padrinan-585293-113x75.jpg 113w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Before, we discuss why brand needs a storytelling angle, here are two questions you need to ask:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Who do you want to help your customers become?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are the customers hiring you to do?\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These two questions are strongly related and your brand story lives in the space between them.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, customers don\u2019t just simply buy products or services, they buy a better version of themselves. They hire your functional solution to achieve an aspirational identity.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you only tell a story about <\/span><i><span style=\"font-weight: 400;\">what<\/span><\/i><span style=\"font-weight: 400;\"> they hire you to do, you become a replaceable commodity. But when you tell a story about <\/span><i><span style=\"font-weight: 400;\">who<\/span><\/i><span style=\"font-weight: 400;\"> you help them become, you build an irreplaceable relationship.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your narrative should frame the story in a way where your product does not appear as the hero, but as the catalyst that helps your customer become one while fighting their own battle.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"A_Brand_is_Not_a_Logo_a_Brand_is_a_Promise\"><\/span><b>A Brand is Not a Logo, a Brand is a Promise\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2026\/06\/pexels-nathanjhilton-35992416-scaled.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-8736\" src=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2026\/06\/pexels-nathanjhilton-35992416-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2026\/06\/pexels-nathanjhilton-35992416-scaled.jpg 2560w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2026\/06\/pexels-nathanjhilton-35992416-300x200.jpg 300w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2026\/06\/pexels-nathanjhilton-35992416-1536x1024.jpg 1536w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2026\/06\/pexels-nathanjhilton-35992416-2048x1365.jpg 2048w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2026\/06\/pexels-nathanjhilton-35992416-219x146.jpg 219w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2026\/06\/pexels-nathanjhilton-35992416-50x33.jpg 50w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2026\/06\/pexels-nathanjhilton-35992416-113x75.jpg 113w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Imagine if Hyat hotel tells you they are about to launch a new sneakers, we don\u2019t have much idea what it would be like. However, if Nike says we are opening a hotel, we know exactly what it would be like.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why? Because Nike has a brand and Hyat has a logo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When Nike says they are opening a hotel, you can practically feel the design language before a single brick is laid. We are talking high-performance wellness centers, sleek and motivational aesthetics, cutting-edge fitness tech in the rooms, and a feeling that just staying there makes you more active. They don\u2019t just sell rubber and foam, they sell the identity of athleticism and drive.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hyat is an excellent hospitality chain, but its marketing revolves around the utility of accommodation. Hyat\u2019s narrative is strongly tied to its physical service rather than a driving philosophy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their brand identity doesn\u2019t stretch outside their vertical.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Brands_Who_Care_Are_the_Ones_Standing_Strong\"><\/span><b>Brands Who Care, Are the Ones Standing Strong<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2026\/06\/pexels-glassesshop-gs-1317359316-28295161-scaled.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-8737\" src=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2026\/06\/pexels-glassesshop-gs-1317359316-28295161-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2026\/06\/pexels-glassesshop-gs-1317359316-28295161-scaled.jpg 2560w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2026\/06\/pexels-glassesshop-gs-1317359316-28295161-300x200.jpg 300w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2026\/06\/pexels-glassesshop-gs-1317359316-28295161-1536x1024.jpg 1536w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2026\/06\/pexels-glassesshop-gs-1317359316-28295161-2048x1365.jpg 2048w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2026\/06\/pexels-glassesshop-gs-1317359316-28295161-219x146.jpg 219w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2026\/06\/pexels-glassesshop-gs-1317359316-28295161-50x33.jpg 50w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2026\/06\/pexels-glassesshop-gs-1317359316-28295161-113x75.jpg 113w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Recently, I purchased a pair of glasses online for my mom because her old ones were broken. The product I received was a little off, like one lens was maybe a few mm shorter in diameter.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I just felt a bit off and placed a request for exchange.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since it was online, I wasn\u2019t really expecting them to respond or anything. But 20 minutes later, someone reached back and explained to me they had a conversation with their optician.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They will pick it up from my place and make it right.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So will I trust them next time? Well, of course. If I ever need glasses, these guys will be my go-to option.\u00a0<\/span><\/p>\n<blockquote><p><b>When brands show up exactly as expected, it earns a micro-deposit of trust.<\/b><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Now, just imagine, what if you received an automated AI response with a sequence of email guiding you to place a refund request, I guess half way down the line, you will just wish to get it over with.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Turn_Yourself_into_a_Market_Driven_Company\"><\/span><b>Turn Yourself into a Market Driven Company\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2026\/06\/pexels-rdne-7947993-scaled.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-8739\" src=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2026\/06\/pexels-rdne-7947993-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2026\/06\/pexels-rdne-7947993-scaled.jpg 2560w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2026\/06\/pexels-rdne-7947993-300x200.jpg 300w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2026\/06\/pexels-rdne-7947993-1536x1024.jpg 1536w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2026\/06\/pexels-rdne-7947993-2048x1365.jpg 2048w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2026\/06\/pexels-rdne-7947993-219x146.jpg 219w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2026\/06\/pexels-rdne-7947993-50x33.jpg 50w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2026\/06\/pexels-rdne-7947993-113x75.jpg 113w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Back in 2017, I ran into my old mentor of marketing and I told him,\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI aspire to work for a marketing-driven company\u201d and he said: \u201cDo you want to work for a marketing-driven company, or a market-driven company?\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So I asked: \u201cWhat\u2019s the difference?\u201d and he explained.\u00a0<\/span><\/p>\n<blockquote><p><b>A marketing-driven company is run by a marketing department, whereas a market-driven company is there to serve the market.\u00a0<\/b><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">It\u2019s powered by the market in which you\u2019re selling your digital products &amp; services.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imagine, five technically sound engineers sit together with the CEO of a company and decide to automate some of the most crucial sales &amp; marketing tasks\u2026 What\u2019s gonna happen?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They will fail badly. It\u2019s because they aren&#8217;t experts in marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, we deal with 10s of clients expressing how they shifted their entire marketing strategy to Claude rather than understanding what their customers really desired or want.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">End result? They came to us asking to fix their marketing.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"A_Brand_is_Actually_Built_Around_Its_Team\"><\/span><b>A Brand is Actually Built Around Its Team\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2026\/06\/pexels-saulo-leite-1491182-16545270-scaled.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-8738\" src=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2026\/06\/pexels-saulo-leite-1491182-16545270-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1706\" srcset=\"https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2026\/06\/pexels-saulo-leite-1491182-16545270-scaled.jpg 2560w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2026\/06\/pexels-saulo-leite-1491182-16545270-300x200.jpg 300w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2026\/06\/pexels-saulo-leite-1491182-16545270-1536x1024.jpg 1536w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2026\/06\/pexels-saulo-leite-1491182-16545270-2048x1365.jpg 2048w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2026\/06\/pexels-saulo-leite-1491182-16545270-219x146.jpg 219w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2026\/06\/pexels-saulo-leite-1491182-16545270-50x33.jpg 50w, https:\/\/www.branex.ae\/blog\/wp-content\/uploads\/2026\/06\/pexels-saulo-leite-1491182-16545270-113x75.jpg 113w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Where most marketing companies are failing today is when their teams are worrying about the wrong things. Here\u2019s what they are actually worried or more concerned about:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is my boss going to think?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Will this put me in a hassle?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Whether I am punctually doing my tasks?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What goals do I need to achieve to get promoted?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What metrics are we keeping track of?\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When they actually need to think about is\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are my customers&#8217; pain points?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How can I optimize the solution so they can receive better results?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How can I make the product more interesting?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What questions do we need to ask our customers to make the brand better?\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you want to build a brand, all you have to do is ask the right question.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a real trap when you\u2019re measuring the wrong thing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Companies like Yahoo, (out of fear of meeting quarterly targets) would eyeball stock tickers all day, all 3000 employees trying to reach their target. Eventually, Yahoo failed, big time.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Hard_Truth_About_Building_a_Brand_in_the_Age_of_AI\"><\/span><b>The Hard Truth About Building a Brand in the Age of AI<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here\u2019s the hard truth\u2026 We all have access to Gemini, ChatGPT, Claude and other tools.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We use them everyday to design templates and create marketing frameworks. Sadly, it\u2019s one of the reasons why many brands on the Internet pretty much sound like they are quite the same.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Branding, on the other hand, isn\u2019t built through automation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s built with intention, attention and with a goal to make customers feel better. In branding, you don\u2019t chase trends, you set them and you consistently deliver on your promise.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While AI can help you write faster, design faster, execute faster, it cannot tell you what true value your brand should stand for. That part will still be your job.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You want to win your customer\u2019s trust, and trust remains the one thing no algorithm can create for you.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A common saying we often hear in the age of marketing is\u2026\u00a0 Marketing is all about spending. The more budget you spend on ads and other&#8230;<\/p>\n","protected":false},"author":11,"featured_media":8740,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[386],"tags":[],"class_list":["post-8734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"_links":{"self":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts\/8734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/comments?post=8734"}],"version-history":[{"count":1,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts\/8734\/revisions"}],"predecessor-version":[{"id":8742,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/posts\/8734\/revisions\/8742"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/media\/8740"}],"wp:attachment":[{"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/media?parent=8734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/categories?post=8734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.branex.ae\/blog\/wp-json\/wp\/v2\/tags?post=8734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}