CASE STUDY
Bayswater Financials
- Social Media Marketing
Bayswater Financials – Social media strategies that help create a positive buzz!
Bayswater Financials decided to step into social media marketing to reach out to the target market they were previously missing out on. They sought Branex’s expertise in creating a holistic social media marketing plan that caters to the needs of the target group & deliver the intended purpose to the organization.
GROUNDWORK
Bayswater Financials – Social media strategies that help create a positive buzz!
Bayswater Financials – Social media strategies that help create a positive buzz! Bayswater Financials is an organization that provides value-generation and growth-oriented solutions to entrepreneurs, startups and dynamic middle-market firms. In the business market of today, competition is fierce. The only way to cope up with the roaring competitors is by staying updated with the newest market trends. This is what Bayswater Financials ensured by leveraging the digital domain to their benefit. But the brand was not growing as expected. To increase the brand awareness and alleviate sales numbers, Bayswater Financials decided to step into social media marketing to reach out to the target market they were previously missing out on.
Bayswater Financials sought Branex’s expertise in creating a holistic social media marketing plan that caters to the needs of the target group & deliver the intended purpose to the organization. The firm came to Branex with the objective of increasing brand awareness, making financial solutions easily accessible & increasing sales number of the firm. Keeping the above objectives in mind, expert social media team at Branex devised carefully thought and well-planned strategies carried out following an effective implementation plan.
MOOD BOARD & STRATEGY
To enhance the brand value and create deep understanding among target customers.
perfection
Our Approach
Bayswater Financials, operating as a renowned accounting and financial advisory services firm, was clear about the objective they aimed to achieve with a succinct social media strategy i.e. “To play an integral role in a customer’s growth journey by being the company of choice”. To help Bayswater Financials connect with their customers, increase brand awareness & boost sales, Branex’s expert social media team crafted an inclusive social media marketing plan covering everything from the choice of the platforms, content marketing plan, implementation plan, etc. We endeavored to fulfil following objectives with our social strategy:
- Increase page likes, impressions and lead generation by leveraging the social media domain.
- Alleviate brand awareness.
- Boost company sales.
Our approach to creating social media strategy for Bayswater Financials was simple. We aimed at increasing engagement through different social platforms by leveraging our extensive industry experience & SMART results-driven strategies that fit the modern standards. We kicked off the project with a brainstorming session with the client where we elaborately discussed the goals to achieve. Later, our team formed intensely researched customer personas to set the brand voice exactly as the customer wanted to hear. After carefully designing customer personas, our team selected the appropriate platforms to conduct the social activities on that will bring about maximum results. We finally created an implementation plan to help Bayswater Financials achieve their goals by reaching out to the right audience at the right time.
Customer-centric buyer
personas based on DISC theory
To create a social media strategy that targets the right segment, our team created customer-centric buyer profiles by leveraging the DISC theory. Using this theory, we identified personality profile of the target group & studied buyer types closely to make personalized buyer personas for Bayswater Financials. After creating unique buyer personas, we established a distinctive brand voice by keeping the context of the posts understated yet flaunting an authoritative brand voice. These customer-centric buyer personas helped us in creating the right content that delivers the message, increases brand awareness and eventually increases sales.
Content & Implementation Plan
Team Branex iterated a special content creation plan after keeping in account Bayswater Financials social objectives, preferred social mediums & buyer personas. We created engaging, click-worthy and persuasive content that resided within the minds of the target market. Our content marketing team sat closely with the social media team to be able to create social content that plays an integral role in augmenting Bayswater Financials social presence and contributing positively to the accomplishment of pre-set objectives. Our content experts deployed the marketing funnel theory to create focused content that takes customers on successful buyer journeys. We then created an implementation plan where our expert team studied the demographics of the target group and identified the best possible time to target them via social.
Results
Since Bayswater Financials was entering the social domain for the first time, it was a tricky task for Branex to not only make their social presence noticeable but also help them achieve their goals. We spent tireless days and nights and created a wholesome strategic plan that exceeded our expectations.
In a month, the page likes
increased by 250% & reached to 14,654
We created different
campaigns
targeting different segments
of the target group.
Food & Beverage & Doctors
campaign resulted in
32,428 & 21,036
impressions respectively.
Financial outsourcing & Entrepreneur
campaign resulted in
15,579 & 8,706
impressions respectively.
We not only outdid in numbers but we also helped Bayswater Financials nurture a noticeable social presence that assisted in the achievement of organizational objectives.