FOCP – Building brand awareness by creating interactive & results-driven social media experiences.
Founded in 1999, Friends of Cancer Patients (FOCP) is a non-profit organization committed to helping cancer patients and their families throughout the cancer treatment journey. FOCP works tirelessly to help and educate cancer patients about the ailment and create awareness about the disease. The organization was already leveraging website as a digital domain to reach out to a great number of people. But it was lacking the opportunity of utilizing all great sources of customer interaction and as a result brand awareness graph was going down. This is when the organization decided to leverage social media marketing as an important part of their digital marketing strategy.
The client envisioned a social media marketing plan that can help the brand tackle all the pre-set goals with a sense of purpose. The core objective behind entering the social domain was to alleviate brand awareness & deliver moral and financial support to cancer patients and their families. FOCP consulted Branex to create a succinct social media marketing strategy that can create brand awareness and deliver engaging and media-rich stories that deliver the intended purpose of imparting knowledge about cancer and its treatment.