Che Buono Foods. An innovative food concept that is based on a moving truck, so that delicious food doesn’t stick to one place only. Our client’s philosophy is to distribute the authentic Italian taste to numerous localities of California, USA.
An innovative concept of food, liven up through an intuitive and hunger-inducing website design. The client was facing issues with its old and obsolete website design that was doing no good in growing the business both in terms of clientele and popularity. Although a skilled social media team was put to work they also needed a strong backing of a professional website design that is high in aesthetic value and delivers a crisper and trendier feel to the online visitors along with embracing the traditional Italian culture. They also wanted a website that features their wide range of menu so that online visitors could know what innovative cuisines the business is offering.
The usual mood board and strategy process at Branex start with business analysis and information gathering that is normally done through questionnaires filled by the client and through the meeting that our business consultants conduct with the client to understand their core requirement.
The mood boarding strategy allowed our designers to capture the true essence of the brand closely. It initiated by choosing the colors for the design process. A rich mix of red, white and black was finalized to give the much needed lift to the visuals and typography that will be used in the website design. The overall theme was decided to be regional, depicted successfully through the use of font-types that were popular in the Italian culture. This mood boarding activity allowed our team to gain more insightful feedback on the project’s overall visual approach, and then was effectively carried forward to the design thinking stage, making it transparent and easier to achieve.
The culminated stage that enabled a vivid website design to come to life. The previous design of Che Buono was colorless and stale. It didn’t convey the true essence of the brand and the client wanted a website design that stands firm on all grounds of aesthetics that triggers a craving for true Italian taste.
At Branex, creating a profound user browsing experience is the epitome of our success. We not only practice processes that enable us to create that but we try to keep the client in the loop during the design creation process to make sure nothing is missed that could hamper the user experience that is created.
For Che Buono foods, we did it by keeping the website CMS on the top of our minds. With the use of a content management system (CMS), we nullify the lifelong complexities any website could create whenever in the updating process. Our custom post types allowed for unparalleled functionality, couple it with a customizable footer menu and integration of third-party API for maximum ease of use.
The entire website design and development process took 5 weeks to complete, in contrary to the months-long process that our client faced in the previous web design and development process. Branex pulled through the tough deadline and provided a beautiful website design that looked like a piece of Italian culture, adorned with classy fonts and visuals of mouthwatering savory dishes that reflected the fondness of food in Italy.
Team Branex fixated on three major social media channels Facebook, Instagram, and Twitter. Before the Branex engagement, Double D’s traffic was averaging 100 visits a day, with only 50 to 100 of those per week converting into action. Incoming traffic came mostly from internal links on the Double D’s site, and some of organic SEO. After Branex had taken charge, and within three months of working, CTA rose up to 40-50%, and traffic made a prolific growth of 1200 visits per day. Not only Facebook page management, moreover with Instagram customers were given accord to share their rapturous experience with the world.
I had a very good experience with Branex and I am very satisfied with their professionalism, flexibility, care and customer service. Branex is definitely one of the few design agencies in the U.S. I have done business recently, to have handled difficult situations with excellent pose and kindness.
Luciana Basile-Lewis – Owner