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95% of consumers are prone to sharing bad experiences with other people. 30% of customers share positive reviews via social media. Based-upon these stats, it is a no-brainer that people share more when something goes terribly wrong, as opposed to when they are subjected to a stellar customer experience.
Mobile apps are fighting it out amongst nerve-wracking competition & if you want to stand out from the crowd, you need to ensure that you grab the most important elements of customers; their attention and retention.
There are two ways to extend a business. Take inventory of what you’re good at and venture a foot forward from your comfort zone and skill sets. Or determine what your customers need and work backward, even if it requires learning new skills. The thing with mobile apps is that if you don’t do the math, & the physics, before developing one, you can face serious consequences.
As of March 2017, Android users were enabled to choose between 2.8 million apps in Google Play, while Apple’s App Store housed 2.2 million available apps. The mystery remains that how many of these apps do you know or use every day? With mobile app development spreading at an exponential rate, there is a serious need for marketers to grab the attention of consumers and retain those customers.
Here is an interesting infographic that can help you retain customers without making much of an effort.
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Yousuf Rafi
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